
Online Marketing and SEO Manager at Ally Bank
Charlotte, North Carolina Area

Online Marketing and SEO Manager at Ally Bank
Charlotte, North Carolina Area
(Public Company; Gambling & Casinos industry)
May 2009 — Present (3 months)
(Marketing and Advertising industry)
January 2000 — Present (9 years 7 months)
(Public Company; GKM; Financial Services industry)
November 2008 — May 2009 (7 months)
Highlights:
• Webmaster Architect for implementation of corporate Content Management System (CMS)
• Worked directly with senior leadership to develop long term vision and overall architecture for global ecommerce and marketing efforts
• Subject Matter Expert - Managed and supported the planning, development, and implementation of internal search engine technologies
(Public Company; WB; Banking industry)
November 2007 — November 2008 (1 year 1 month)
In addition to my efforts as a Senior Web Designer, I also acted as a subject matter expert for Search Engine Optimization (SEO). I was privileged to be assigned to lead web design and search engine strategy for the retail bank re-design. Not only was my team given a "best-practice" award for the efforts, but we were also able to provide more than an additional $2M in yearly deposits.
Highlights:
• Moved pages for targeted keywords into top 10 of Google results from previously unranked positions thus increasing traffic by an average of 24.7% per page
• Leading search strategy and web design resource for the retail bank redesign which achieved a best-practice score from Forrester reports (2008 US Bank Public Web Site Rankings)
• Created and produced guided selling tools which secured over 6,000 additional deposit units annually (checking and savings)
• Lead SEO speaker at Search Engine Optimization Best Practices presentation
(Public Company; 1001-5000 employees; IACI; Financial Services industry)
January 2006 — November 2007 (1 year 11 months)
Lead design creation, development, and production of graphical user interfaces for web pages, and flash applications. Confirmed increases in site conversion due to web and advertisement creation and production. Direct resource for junior designers in an attempt to emphasize brand oriented design and scripting quality assurance.
Highlights:
• 42% increase in ROI for Portal Placement Flash Banner AD (MSN.com)
• 32% increase in ROI for Landing page design direction
• Directed special task force to innovate streaming content capabilities
(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)
August 2001 — January 2006 (4 years 6 months)
Directed advertising and marketing campaigns, creative and brand direction, as well as web design and development for Snug Seat Inc. Managed accounts of 3rd party vendors for design, development, and printing needs.
Highlights:
• Participated in new brand development project
• Redesigned company website producing increased traffic
• Designed and managed printing contracts of company catalogs
(Newspapers industry)
January 2001 — August 2001 (8 months)
Highlight:
• Awarded best design of the year for an advertising supplement (JRC - Journal Registry Companies)
• Promoted to lead designer increasing workload by excess of 65%
MBA , Marketing, eCommerce , 2008 — 2010 (expected)
Economics 2006 — 2006
BFA , Computer Illustration , 1996 — 2000
AAS , Graphic Design , 1996 — 2000