
Business Development Manager at Snap Technologies, Inc.
Greater Los Angeles Area

Business Development Manager at Snap Technologies, Inc.
Greater Los Angeles Area
business development, product management and development, revenue generation, GTM strategy, cross functional strategy, partnership strategy.
(Internet industry)
February 2008 — Present (1 year 6 months)
Responsible for ad network development, feed acquisition, and direct keyword sales for all Snap products.
(Consumer Goods industry)
October 2005 — December 2007 (2 years 3 months)
Led start-up company that took consumer product Shelf Shark from prototype to retail launch.
- Secured nationwide retail distribution for Shelf Shark in all 1200+ Office Depot stores.
- Managed all product development specifications and injection molding manufacturing process.
- Designed targeted marketing programs to reach key influencers.
(Consumer Goods industry)
November 2003 — October 2005 (2 years)
- Recruited to lead evaluation of market potential for new lifestyle fitness activity called Ruking related to branded apparel, consumer electronics, and publishing.
(Sports industry)
October 2000 — November 2003 (3 years 2 months)
Led all new business and strategic marketing efforts.
- Sold all sponsorship packages for 5 major lifestyle sports properties: Ford Gorge Games, Balance Bar 24-Hour Adventure, Hi-Tec Adventure Racing Series, Nautica Malibu Triathlon, and the Hermosa Beach Triathlon.
- Secured event marketing partnerships with Arrowhead Water, Nintendo of America, GNC, Power Bar, John Paul Mitchell Systems, Jeep, Audi, Monster.com, Clif Bar, and Giant Bicycles resulting in $500,000 in sponsorship sales.
BBA , Finance/Marketing , 1996 — 2000
stand-up comedy, college basketball, los angeles, the internet, blogging, media, web video.