Brenda Parkerson

Current

Regional Director at Arts & Business

Past

Business Development Manager at Arts & Business
Managing Director at Parkerson Consulting
Creative Development Manager at Birmingham City Council

Executive Producer at Trafik Film Productions, Berlin

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Education

Aston University
Columbia University in the City of New York
Brookline High

Recommended

4 people have recommended Brenda

Connections

137 connections

Industry

Management Consulting

Websites

Brenda Parkerson’s Summary

Business development professional with over fifteen years of arts and media experience. I have expertise in account management, client relationship management, marketing, branding and sales. I've also produced and directed documentaries for European broadcasters, published work on place branding and consulted organizations on brand strategy and how to apply branding concepts to all areas of their work including website development and internal and external communications.

Brenda Parkerson’s Specialties:

Business development
Client relationship and account management
Program management
Film and video producer
Branding, identity

Brenda Parkerson’s Experience

Regional Director

Arts & Business

(Non-Profit; Non-Profit Organization Management industry)

October 2008 — Present (1 year 2 months)

Arts & Business is the leading non-profit agency providing unique business solutions through culture to businesses in most industries, including FTSE 100 companies, global consulting firms and manufacturers.

I lead the English North West team in delivering Arts & Business services, including Business Consultancy, Creative Training, Board Development, Visual: The Flexible Art Gallery for Business as well as a range of services and support for arts organisations.
Business Development Manager

Arts & Business

(Non-Profit; Non-Profit Organization Management industry)

November 2006 — October 2008 (2 years )

Business Development professional working with businesses to increase their creativity and improve their work places.
Managing Director

Parkerson Consulting

(Marketing and Advertising industry)

2005 — 2007 (2 years )

Consultant in the cultural sector focusing on marketing, research, program and event management working independently and in association with DCA Consultants and Placebrands. Projects include:
Website and brand consultancy for Brooklyn Ballet - www.brooklynballet.org
Event Management - ‘Makers in Focus Symposium’ for Arts Council England.
Market research for Birmingham City University - Centre for Design Solutions.
Creative Development Manager

Birmingham City Council

(Government Administration industry)

2003 — 2005 (2 years )

Senior manager working across the Economic Development Department and the Arts Division of Birmingham City Council. Managed programs designed to build capacity and develop markets in the creative industries.
- Coordinated a European Social Fund research and development program (budget $2m), that explored ways to improve the employability of disadvantaged groups in the creative industries.
- Management of the Brilliantly Birmingham Contemporary Jewelry Festival (budget $320k). Developed and implemented a marketing and brand strategy that increased the scale and scope of the festival. Led on the development of www.BrilliantlyBirmingham.com - an online festival guide.
- Monitored and reported on performance, oversaw budgets and managed audits.
Executive Producer

Trafik Film Productions, Berlin

(Partnership; 1-10 employees; Broadcast Media industry)

April 1996 — December 2002 (6 years 9 months)

Co-founder and executive producer of a documentary series ‘Girls Around the World’ about 17 year old girls across the globe. Working with broadcasters, directors and film teams from Germany, Finland, France, Pakistan, Peru, USA and China.