Brendan Picha

Current

• President & Founder at Squareoak Media

Past

• Director of Search Marketing at Fresh Tilled Soil
• Director of Search Marketing at SpiderSplat Consulting, Inc.
• Director of Marketing at HomeWorks Media Group

• Brand Manager at Brooklyn Brewery
• Graphic Designer at Gamble Design

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2 more...

Education

• Boston University

Recommended

6 people have recommended Brendan

Connections

126 connections

Industry

Marketing and Advertising

Brendan Picha’s Summary

Innovative online marketing professional who partners with company executives to translate firm-level and product/program vision and goals into successful online strategies. Consistently delivers high impact, measurable results via creative problem solving, perseverance, and a deep understanding of available tools. Provides expert consultation and customized business solutions through client/campaign management, business development, and networking. Campaign media mixes include marketing and optimization, social media, brand and product management, business development, and web development. Technically proficient across a multitude of operating systems, online SaaS, content management systems, and analytic/administrative software. Can lead teams, and also a strong individual contributor.

Brendan Picha’s Specialties:

Analytics and Reporting, Blog Development, Content Development, Conversion Marketing, Conversion Optimization, Keyword Research, Link Building Strategies, Local Search, Online Reputation Management, Paid Search, Press Strategy, Search Engine Marketing, Search Engine Optimization, Site Auditing, Social Media Marketing, Usability & Accessibility, Video Search, Viral Marketing

Please visit http://www.squareoak.com/ for more information.

Brendan Picha’s Experience

• President & Founder

  Squareoak Media

  (Privately Held; Marketing and Advertising industry)

  April 2007 — Present (2 years 8 months)

  Providing consultative online services to Fortune 500 companies along with smaller clients. Creating customized online marketing campaigns leveraging search engine optimization, search marketing, and social media promotional strategies. Projects also include web design and development, online reputation management, viral content, and blog development.
  
  • Improved keyword rank, conversions, and traffic for all clients across many different industries. Traffic increase examples include, (2007 – 2008) GetSolar.com 966% increase, CDIABU.com 47% increase, EnerNOC.com 100% increase or infinite, Sevenfund.org 3,604% increase.
  
  • Developed reputation as industry expert on SEO, SEM, and social media through conference networking, publishing bleeding edge strategy and technique on the Squareoak blog and the Collective Thoughts social media blog.
  
  • Viral content work mentioned on Rivison3’s Diggnation with Kevin Rose which receives over 250,000 viewers per week.
  
  • Squareoak Media brought in over $100K in revenue for 2008.

• Director of Search Marketing

  Fresh Tilled Soil

  (Privately Held; Marketing and Advertising industry)

  March 2007 — January 2009 (1 year 11 months)

  Helped build SEO and SEM service offerings for a young web design firm. Managed over a dozen clients on a monthly basis and created tailored search marketing and social media campaigns. Managed and performed analytic reporting, keyword research, reputation management, viral content creation, site audits, and other online marketing strategies and initiatives.
  
  • Created viral content campaign that yield over 80,000 pageviews in less than 24 hours. Netted over 900 backlinks.
  
  • Developed social media campaign for Microsoft’s free product training. Increased landing page traffic by over 25%
  
  • Instituted SEO guidelines for Fresh Tilled Soil web designers to use when developing and designing client websites
  
  • Individually earned over $184K in revenue for Fresh Tilled Soil in 2008.

• Director of Search Marketing

  SpiderSplat Consulting, Inc.

  (Privately Held; 1-10 employees; Internet industry)

  September 2006 — March 2007 (7 months)

  Primary client contact responsible for managing team of search marketers. Responsible for the development of tailored search marketing campaigns, monthly traffic/rank reporting and delivery/tracking of monthly email marketing campaigns. Company webmaster and content management system programmer.

• Director of Marketing

  HomeWorks Media Group

  (Privately Held; 1-10 employees; Publishing industry)

  October 2005 — September 2006 (1 year )

  Responsible for the marketing and public relations of HomeWorks Media Group’s web, email, event, and print channels. Also responsible for managing printers, distributors, event planners, sponsors, advertisers and trade shows. Procured targeted direct mail and email lists, created email marketing campaigns and collaborated with in-house designers on all marketing collateral. Responsible for organizing and coordinating the annual Luxury Living Awards Celebration and the Luxury Living Awards launch party. Responsible for the marketing, branding and associated collateral for additional HomeWorks Media startup ventures.

• Brand Manager

  Brooklyn Brewery

  (Privately Held; 11-50 employees; Food & Beverages industry)

  November 2002 — August 2005 (2 years 10 months)

  Responsible for sales, marketing and public relations of the Brooklyn Brewery Brand in Manhattan. Directly responsible for brand sales growth of over 75%. Opened several high volume accounts and attained brand placement in elite and Michelin Star awarded restaurants. Worked as a liaison between the Brooklyn Brewery and the distributor while motivating the distribution sales team. Organized special promotional events such as book signings, beer dinners, hosting clients at sporting events and portfolio tastings.

• Graphic Designer

  Gamble Design

  (Privately Held; 1-10 employees; Design industry)

  April 1997 — September 2000 (3 years 6 months)

  Assisting with creative direction, compositional production and aesthetics. Identity development, interactive presentations, annual reports, and product fabrication. Office and project work, site photography, assistance with printing and final production/presentation.

Brendan Picha’s Education

• Boston University

  BFA , Fine Art & Graphic Design , 1997 — 2001

Additional Information

Brendan Picha’s Interests:

Search marketing, great wine, travel, biking, running, craft beer, cooking, being generally altruistic and helping others succeed.