Brendan Kenalty

Current

• BlackBerry Customer Base Management at Research In Motion (RIM)
• Social Media, digital, online marketing at iStrategy Group Inc.
• Owner at iTrac Media Inc.

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Past

• VP - Business Development at Hippopost Inc.
• Director or Interactive Strategy at Ogilvy Interactive
• Agency Partner at Yahoo! Canada

• Director of Interactive Strategy at Ogilvy
• Director of Interactive Strategy at Ogilvy & Mather
• Director of Interactive Strategy at OgilvyOne WorldWide, Neo@Ogilvy
• Director - Interactive Strategy at Ogilvy One
• Director or Interactive Strategy at Capital C Communications
• Director - Digital Strategy at Capital C
• Director of Digital at JWT / RMG Connect
• Founder, CFO, VP - Sales and Marketing at VFM Interactive (VisualFrenzy)
• Director of Business Development at 724 Solutions
• Product Manager - Wireless Internet at Telus Mobility
• Wireless Internet Product Manager at Clearnet
• Wireless Internet Marketing at TELUS
• Wireless Internet Marketing at TELUS
• Regional Category Manager at Pillsbury
• Brand Logistics Manager at Procter & Gamble

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15 more...

Education

• York University - Schulich School of Business
• McMaster University

Recommended

13 people have recommended Brendan

Connections

500+ connections

Industry

Marketing and Advertising

Brendan Kenalty’s Experience

• BlackBerry Customer Base Management

  Research In Motion (RIM)

  (Public Company; RIMM; Wireless industry)

  November 2007 — Present (2 years 1 month)

  Business planning / execution of activities which increase engagement, retention & monetization of the BlackBerry customer base.
  
  Leverage insights, digital & social channels to build post-sale relationships with BlackBerry customers. Success metrics include % of Blackberry user base RIM has a relationship with, and ability to monetize those relationships to the benefit of RIM and carrier partners (eg. incremental revenue from Handsets, Apps, Services, Accessories).

• Social Media, digital, online marketing

  iStrategy Group Inc.

  (Privately Held; 1-10 employees; Computer Software industry)

  February 2005 — Present (4 years 10 months)

  www.istrategygroup.com
  
  iStrategy Group can help you Build, Engage & Monetize an on-line audience for your Brand. Turn your on-line investments from a cost to profit center with clear and measurable ROI. Contact us @ 1.416.712.4219 or bkenalty@istrategygroup.com
  
  We provide clients with a range of strategic planning and program execution services. Our mission is to help clients drive maximum desired business results by helping them fully leverage and optimize performance of their investment in the internet and digital channel.

• Owner

  iTrac Media Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  May 2002 — Present (7 years 7 months)

  iTrac Media leverages the Internet, Interactive and Data-Based Marketing to generate measurable business results for their clients. By utilizing a suite of eMarketing services and ASP based technology tools (SEM/SEO, eMail, CRM, ePromos, website, Affiliates, eComm, Video, Flash), iTrac delivers measurable results in areas such as Brand reach & awareness, Customer Relationship Management, eCommerce conversion, and Lead Generation. International clients include Microsoft, ING Clarion, Primus Telecom, Lucasfilm, Cushman & Wakefield, and the Macerich company.

• VP - Business Development

  Hippopost Inc.

  (Marketing and Advertising industry)

  April 2008 — December 2008 (9 months)

  Hippopost.com is an exciting new web-2-mail marketing application that transforms direct mail into a new Social Marketing channel for Brands.
  
  Hippopost enables consumers to create and send FREE off-line mailed postcards to family and friends...with their picture on the front and your Ad on the back.
  
  By combining User-generated-content + user-endorsed-advertising Hippopost delivers a more relevant and positive context for your Brand message. Result is an enhanced experience with higher engagement levels, higher response rates and ultimately higher ROI.

• Director or Interactive Strategy

  Ogilvy Interactive

  (Public Company; Marketing and Advertising industry)

  2006 — 2007 (1 year )

• Agency Partner

  Yahoo! Canada

  (Marketing and Advertising industry)

  2006 — 2007 (1 year )

• Director of Interactive Strategy

  Ogilvy

  (Public Company; Marketing and Advertising industry)

  2006 — November 2007 (1 year )

• Director of Interactive Strategy

  Ogilvy & Mather

  (Public Company; Marketing and Advertising industry)

  2006 — November 2007 (1 year )

• Director of Interactive Strategy

  OgilvyOne WorldWide, Neo@Ogilvy

  (Public Company; Marketing and Advertising industry)

  2006 — November 2007 (1 year )

• Director - Interactive Strategy

  Ogilvy One

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  December 2006 — November 2007 (1 year )

  A global leader in Digital and CRM strategy development and execution. Part of the Ogilvy family of companies delivering integrated digital and 360 campaigns for clients such as Cisco, IBM, American Express, Cogeco, Yahoo!, RIM, DHL and others.

• Director or Interactive Strategy

  Capital C Communications

  (Marketing and Advertising industry)

  2006 — 2006 (less than a year)

• Director - Digital Strategy

  Capital C

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  February 2006 — December 2006 (11 months)

• Director of Digital

  JWT / RMG Connect

  (Public Company; 5001-10,000 employees; Internet industry)

  February 2005 — January 2006 (1 year )

  • Led development of Digital & Interactive practice area (Product & Service offering, Bus Dev, Strategy, Technology, Creative, and Insights)
  • Led development & sell-in of On-line / E-comm Strategy for Tim Hortons (Customer Acquisition, Development and Retention)
  • Led development and sell-in of Donor conversion microsite integrated into recent Sick Kids Believe campaign
  • Delivered +30% conversion rate for Sick Kids Believe Microsite (based on desired "call-to'action" of Donate / Register / Tell-a-friend)
  • Delivered a strategic revamping of HSBC Securities eMarketing efforts to focus on conversion (by leveraging elements such as video, interactive content, dynamic direct response ad serving)
  • Engage new strategic clients and develop relationships within JWT client base
  • Lead concept presentations to educate & sell service packages (eMail, SEO/SEM, Affiliate Mktg, Video and Interactive Content)

• Founder, CFO, VP - Sales and Marketing

  VFM Interactive (VisualFrenzy)

  (Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)

  June 2000 — July 2002 (2 years 2 months)

  VFM Interactive helps hotels drive increased online revenues by delivering a Marketing message directly to consumers at key Internet travel points of purchase and research. A pioneer in providing hotel and resort properties with end-to-end ASP solutions for their interactive content-based marketing need, services include the production of online video, virtual tour and other interactive content, as well as the management and distribution of a property's interactive content to the property's website, the property's corporate brand website and over 5,000 other travel-related partner websites. VFM’s clients include most of the major hotel companies in the world (Starwoods, Hilton, Marriott, Radisson, Aston, Wyndham, and Six Continents).

• Director of Business Development

  724 Solutions

  (Public Company; 51-200 employees; Wireless industry)

  January 2000 — June 2000 (6 months)

  724 Solutions delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open, next-generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist trend in lowering operating costs and improve customer relationship management.

• Product Manager - Wireless Internet

  Telus Mobility

  (Public Company; 10,001 or more employees; Wireless industry)

  January 1998 — December 1999 (2 years )

• Wireless Internet Product Manager

  Clearnet

  (Public Company; Marketing and Advertising industry)

  1997 — 1999 (2 years )

• Wireless Internet Marketing

  TELUS

  (Public Company; Marketing and Advertising industry)

  1997 — 1999 (2 years )

• Wireless Internet Marketing

  TELUS

  (Public Company; Marketing and Advertising industry)

  1997 — 1999 (2 years )

• Regional Category Manager

  Pillsbury

  (Public Company; 1001-5000 employees; Consumer Goods industry)

  April 1995 — December 1997 (2 years 9 months)

• Brand Logistics Manager

  Procter & Gamble

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  August 1992 — April 1995 (2 years 9 months)

Brendan Kenalty’s Education

• York University - Schulich School of Business

  1995 — 1998

• McMaster University

  Bachelor , Mechanical Engineering , 1988 — 1992

  Activities and Societies:

  • Held Engineering / Promotions seat on McMaster Student Union (MSU) (1991/92)