Brendan Hodgson

Current

• Senior Vice President, Digital Communications at Hill & Knowlton
• Vice President, Digital at Hill & Knowlton Canada Ltd

Past

• VP, Digital Communications at Hill & Knowlton
• Senior Writer / Editor, Corporate Communications at Cognos Corporation

Education

• Algonquin College of Applied Arts and Technology
• Algonquin College of Applied Arts and Technology

Recommended

2 people have recommended Brendan

Connections

191 connections

Industry

Public Relations and Communications

Websites

• My Blog

Brendan Hodgson’s Summary

(From his current Hill & Knowlton bio)

As Vice President of Hill & Knowlton Canada’s Digital Communications group, Brendan provides strategic counsel and leadership on Internet and new media communications – including social media (blogs, social networks etc.) online marketing, crisis and stakeholder relations – including issue-based micro-sites – collaboration and knowledge sharing, and site deconstruction and design. His value is his ability to develop effective online strategies that integrate with traditional communications methodologies.

Brendan’s experience in digital communications includes social media strategy development and execution (including blog outreach, application development (Facebook and others) and monitoring campaigns) for clients in the consumer goods, technology, banking and energy sectors; the development of issue and product micro-sites, including online campaign tools, for both private and public sector organizations, including Fortune 500 corporations; digital strategy and corporate site development; and audits of existing digital strategies.

In addition to his consulting work, Brendan facilitates training seminars for many H&K clients, helping them to better understand the risks and opportunities presented by emerging social media technologies. He speaks at trade events across Canada. Brendan also works closely with Hill & Knowlton’s Crisis Communications Practice in his secondary role as a writer and strategist. In his capacity as a senior writer and editor, Brendan develops compelling, on-strategy, message-driven content including Annual Reports, Web Content, Marketing Brochures, White Papers, Press Releases, Corporate Collateral, Matte and Bylined Articles, Opinion Pieces and Editorials, Letters, Speeches, and Advertising Copy.

Brendan Hodgson’s Experience

• Senior Vice President, Digital Communications

  Hill & Knowlton

  (Public Company; WPPGY; Public Relations and Communications industry)

  July 2009 — Present (6 months)

  Based in Washington DC and Ottawa, Canada, Brendan counsels clients on the strategic application of social media and online PR methodologies, specifically in the areas on corporate and public affairs, including reputation, issues and crisis management, internal communications and e-advocacy.

• Vice President, Digital

  Hill & Knowlton Canada Ltd

  (Public Company; Public Relations and Communications industry)

  1996 — Present (13 years )

• VP, Digital Communications

  Hill & Knowlton

  (Public Company; WPPGY; Public Relations and Communications industry)

  2007 — 2009 (2 years )

• Senior Writer / Editor, Corporate Communications

  Cognos Corporation

  (Public Company; 1001-5000 employees; Computer Software industry)

  May 2000 — December 2000 (8 months)

Brendan Hodgson’s Education

• Algonquin College of Applied Arts and Technology

  Multimedia , Web & Interactive strategy, UI design, project management , 1998 — 1998

• Algonquin College of Applied Arts and Technology

  Journalism , Journalism / New Media , 1993 — 1995

Additional Information

Brendan Hodgson’s Websites:

• My Blog

Brendan Hodgson’s Groups:

•    Social Media For Government
•    Social Media Club DC (SMC-DC)
•    Algonquin College Alumni Association

Brendan Hodgson’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch