Account Executive at Yelp.com
San Francisco Bay Area
- Current
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- Account Executive (Ad Sales) at Yelp.com
- VP of Business Development at Relentless Foundation
- Past
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- Marketing/Creative Services at Jumpstart Automotive Media
- Freelance Copywriter at Men's Wearhouse
- Sports Performance Engineer at Somax Sports
- Offensive Tackle at San Francisco 49ers
- Offensive Tackle at Baltimore Ravens
- Education
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- San Diego State University-California State University
- Recommended
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3 people have recommended Brendan - Connections
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237
connections
- Industry
- Marketing and Advertising
- Websites
Brendan Darby’s Summary
So, yeah. The whole football thing didn't work out. I guess I should have figured it out when my O-line coach asked me "What do you want to do? You know, for a REAL job." Or when I got an overall rating of 60 out of 100 in John Madden Football (a 61 for awareness? Uh, I'm aware that you stink at rating players John, does that count for anything?).
I guess this is the part where I say something like:
Highly organized, motivated and competitive individual with experience in developing, influencing and executing sales, marketing and brand management.
Also, I have what can best be described as the "Eye of the Tiger". It's contagious.
Brendan Darby’s Specialties:
Online marketing, sales, client relations, creative development (Photoshop, Flash, Illustrator), DART Reporting
Brendan Darby’s Experience
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Account Executive (Ad Sales)
Yelp.com
(Privately Held; 11-50 employees; Internet industry)
November 2007 — Present (1 year 9 months)
Ad sales. Responsible for making a high number of outbound calls on a daily basis and executing all phases of the sale, from prospecting to cold calling to appointment setting, then pitching and closing. Also responsible for the management of accounts for the first year of their partnership with Yelp.
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VP of Business Development
Relentless Foundation
(Privately Held; 1-10 employees; Sports industry)
May 2007 — Present (2 years 3 months)
Working with a number of other retired NFL players we set up the Relentless Foundation in early 2007. Our mission is to build a bridge between retired NFL players and amateur football players to strengthen the game of football through the sharing of knowledge. We operate a number of platforms that seek to accomplish this mission. 1) We run free leadership and football skills camps for elite high school football players that are coached by retired NFL players. The first camp is in Oakland, CA in July 07, with more camps expanding nationally in 2008. 2) We publish a free email newsletter that is written by former NFL players. The Relentless email gives young players insight into training tips, life lessons, football history, and more all from the perspective of football's greatest players. 3) We operate a toll free hotline for retired players in dire need financial situations (1-888-NFL-VETS) which provides players in need with free grant application underwriting services.
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Marketing/Creative Services
Jumpstart Automotive Media
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2007 — October 2007 (10 months)
*Spearheading the development of rich media creative for national clients by managing relationships with creative vendors
*Leading creative production process for local and regional clients using Photoshop, Illustrator, and Flash
*Supervising internal account management teams in implementation of programs
*Leading overarching creative strategy direction and managed direction throughout creative development
*Coordinating and implementing online video campaigns (Klipmart, Unicast, ESPN Motion, Bloomberg Intranet, various site-embedded platforms)
*Possessing keen knowledge/expertise of the interactive media marketplace and building effective relationships with industry vendors/partners
Job Accomplishments:
*Created and trafficked Jumpstart’s first ever set of in-house creative
*Achieved proficiency in DART ad serving and optimization
*Reorganized and streamlined reporting for the account managers by creating Excel templates -
Freelance Copywriter
Men's Wearhouse
(Writing and Editing industry)
June 2006 — July 2006 (2 months)
Revising existing and developing new copy for the 2007 catalogs.
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Sports Performance Engineer
Somax Sports
(Privately Held; 1-10 employees; Health, Wellness and Fitness industry)
January 2006 — May 2006 (5 months)
*Responsible for sales, marketing, presentations, and operations of the company
*Developing relationships with clients for the purposes of maintaining business
*Keeping detailed and organized records of client interactions in ACT
*Performing motion analysis and massage therapy to help clients become more efficient and effective in their sports movements
Job Accomplishments:
*Conducted a one-week swim camp in Tampa, FL single-handedly; this included sales presentations, coaching, motion analysis, lecture, and test proctoring despite having no prior experience coaching swimming or swimming competitively
*Re-organized Somax’s electronic and paper filing system to make it more efficient -
Offensive Tackle
San Francisco 49ers
(Sports industry)
January 2005 — September 2005 (9 months)
*Signed and allocated to NFL Europe
*Played for the Cologne Centurions; traded to Rhein Fire at end of season (2/05-6/05)
*Returned to play in all four 49ers preseason games
*Was one of final cuts made at end of preseason -
Offensive Tackle
Baltimore Ravens
(Sports industry)
April 2004 — September 2004 (6 months)
*Signed as a rookie free agent after a tryout
*Was chosen to host rookie talent show
*Was one of final cuts made at end of preseason
*"Worked his butt off" according to offensive line coach Jim Colletto
Brendan Darby’s Education
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San Diego State University-California State University
B.S. , Communications with an Advertising Emphasis and Psychology minor , 1999 — 2004
Team Captain, Football, 2003 season; recipient of Aztec Coaches' award, given for leadership, 2003; All-Mountain West Academic (Maintaining a 3.0 GPA while seeing significant playing time), 2000;
- Activities and Societies:
- Varsity Football, Student-Athlete Advisory Committee
Additional Information
Brendan Darby’s Websites:
Brendan Darby’s Interests:
Unique marketing ideas, brutally honest people, The Pogues, keeping active, and robots that combine to form other, larger, robots.
Brendan Darby’s Groups:
Relentless Foundation (See above), Olympic Club Rugby team
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NFL Alumni -
San Diego State University Alumni -
San Diego State Former Aztecs -
Yelp - SF Bay Area -
Olympic Club Rugby Alumni
Brendan Darby’s Honors:
Team Captain, Football, 2003 season; recipient of Aztec Coaches' award, given for leadership, 2003; First Team All-Mountain West Conference, 2003; Honorable Mention All-Mountain West Conference, 2002; All-Mountain West Academic (Maintaining a 3.0 GPA while seeing significant playing time), 2000;
Brendan Darby’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
