
Customer Development Practitioner, Marketing Executive; Product and Strategic Marketing Consultant
Greater San Diego Area

Customer Development Practitioner, Marketing Executive; Product and Strategic Marketing Consultant
Greater San Diego Area
Product and Marketing Strategy and Planning;
Process-oriented approach to product and marketing strategies that drive revenue.
Industries: IT software, wireless, Internet technologies
Specialties: Investment presentations; helping companies decide and describe who they are and who they want to become; developing and implementing business, product, and marketing strategies to achieve the vision.
(Management Consulting industry)
January 2008 — Present (1 year 11 months)
XLerate Solutions is a strategic marketing and business consulting firm. Our process-oriented, metrics-driven approach ensures your organization is finely tuned toward achieving business objectives.
www.xleratesolutions.com
(Non-Profit Organization Management industry)
September 2007 — Present (2 years 3 months)
(Privately Held; Management Consulting industry)
October 2005 — June 2008 (2 years 9 months)
Moreland Associates is an executive marketing consulting organization. Our team is comprised of seasoned executive entrepreneurs that specialize in helping technology companies achieve market traction.
We specialize in serving as interim CMO/VP/Directors of marketing.
(Privately Held; Computer Software industry)
October 2007 — March 2008 (6 months)
Establish fundamental marketing processes; jumpstart lead generation to fill pipeline; implement PR/Analyst campaign to introduce company to market place; integrate marketing with MySQL community.
(Privately Held; 201-500 employees; Telecommunications industry)
March 2006 — November 2006 (9 months)
Responsible for Wireless Barometer product line. Manage Engineering, Ops and Sales, as well as perform hands-on Marketing and Product Management functions.
Wireless Barometer is a handset application and web hosted service that enables Wireless Carriers, MVNOs and Enterprises to view wireless network performance in near-real time, from the end-user's perspective.
inCode was acquired by Verisign in November of 2006.
(Privately Held; 51-200 employees; Computer Software industry)
2002 — 2005 (3 years )
Direct all aspects of product management team, corporate marketing, and strategic alliances. Built PM team to manage product lifecycle for 23 products. Maintain relationships with research analysts, financial community and media; Supervise staff of 12; serve on executive management team setting corporate direction and strategy.
(Privately Held; 51-200 employees; Computer Software industry)
April 2001 — December 2002 (1 year 9 months)
Recruited to bring enterprise software experience and Product Management principles to Company. Challenged to integrate newly acquired product line while developing new products to penetrate enterprise space, increase brand recognition and drive growth. Manage product life cycle for 14 products and develop product strategy.
(Public Company; TMWD; Computer Software industry)
December 1997 — September 2000 (2 years 10 months)
Responsible for helping sales close deals through technical sales support, selling product’s integration capabilities and implementation services, managing integration and implementation services. Key goal was to close enterprise deals so company could go public. Hired staff of 2, matrix-management of 8 software engineers.
BA, Economics , 1981 — 1986
Mathematics emphasis in Economics degree
Minor in English
Broad-based, liberal arts education with courses in ECE, Chemistry, Calculus, sociology, psychology, history, music, etc.
IT, Security, Enterprise Software; Internet, Social Media; Wireless; Basketball, Soccer, Tennis; Guitar; Music; My kids
SVPMA (Silicon Valley Product Management Association),CMO Council, CONNECT
2003 Frost & Sullivan Business Development Award
Tumbleweed MVP, Q1 2000