Brandon Whichard
Product Management & Marketing
- Location
- Austin, Texas Area
- Industry
- Computer Software
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Brandon Whichard's Overview
- Current
-
- Sr. Director, Market Strategist, Product Marketing & Strategy at SolarWinds
- Past
-
- Director, Product Marketing at CA Technologies
- Director of Product Management at Zenoss, Inc.
- Manager, Product Management at Sun Microsystems
- Senior Product Manager at Sun Microsystems
- Product Management Consultant at Indeed
- Product Manager at BMC Software
- Product Manager at Evity, Inc
- Sales Engineer at ObjectSpace, Inc
- Software Developer at ObjectSpace, Inc
- Recommendations
-
11 people have recommended Brandon
- Connections
-
500+ connections
- Websites
Brandon Whichard's Summary
Experience product management & marketing professional with :
• Proven track record of launching products that generate multi-million dollar annual revenues
• Strong background in software development and requirements management
• Experience managing both enterprise software products and web-based hosted services
• Passion for creating products that customers love to use
Specialties
Product Strategy, Product Marketing, Requirements Gathering, Product Positioning, Analyst Relations, Press Relations, Agile/SCRUM, Partnerships, Business Development
Brandon Whichard's Experience
Sr. Director, Market Strategist, Product Marketing & Strategy
SolarWinds
Public Company; 501-1000 employees; SWI; Computer Software industry
July 2012 – Present (1 year) Austin, TX
Solarwinds provides powerful and affordable IT management software to more than 93,000 customers worldwide.
Director, Product Marketing
CA Technologies
Public Company; 10,001+ employees; CA; Computer Software industry
March 2010 – June 2012 (2 years 4 months)
Leading a team of Product Marketers responsible for launching, positioning and promoting CA’s Virtualization, Cloud & Server Automation products.
Director of Product Management
Zenoss, Inc.
Privately Held; 51-200 employees; Computer Software industry
June 2008 – January 2010 (1 year 8 months)
Led Product Management for this open source system management startup. Implemented a structured product planning process. Responsible for gathering and validating customer & market requirements. Worked extensively with executive team in developing product strategy.
Manager, Product Management
Sun Microsystems
Public Company; 10,001+ employees; ORCL; Information Technology and Services industry
April 2007 – June 2008 (1 year 3 months)
Was privileged to manage an outstanding team of product managers and technical marketers. Responsible for setting strategic product direction for Sun’s Identity Manager. Worked extensively with M&A team to complete strategic acquisition that expanded product portfolio.
Senior Product Manager
Sun Microsystems
Public Company; 10,001+ employees; ORCL; Information Technology and Services industry
August 2005 – March 2007 (1 year 8 months)
Met with prospects & customers to gather requirements for Sun’s Identity Manager. Collaborated with Engineering on creating and maintaining product roadmap. Gave many, many, many product roadmap presentations. During my tenure the product was named a leader in both the Gartner Magic Quadrant and the Forrester Wave.
Product Management Consultant
Indeed
Privately Held; 501-1000 employees; Internet industry
May 2005 – August 2005 (4 months)
Indeed is a job search engine. Go ahead and give it a try at: http://www.indeed.com.
Product Manager
BMC Software
Public Company; 5001-10,000 employees; BMC; Computer Software industry
February 2000 – April 2005 (5 years 3 months)
Launched BMC’s PATROL Express monitoring solution (now BMC’s Performance Manager). Responsible for collecting and prioritizing requirements for the first product release. Evangelized and championed PATROL Express both internally and externally. Consistently grew product revenue year-over-year.
Product Manager
Evity, Inc
2000 – 2000 (less than a year)
First product manager hired by this web monitoring startup. Responsible for gathering requirements and product planning for the SiteAngel web-monitoring service. Helped lead Evity to a successful acquisition by BMC Software. Led post-acquisition integration activities including repricing and positioning of SiteAngel into BMC Software’s product portfolio.
Sales Engineer
ObjectSpace, Inc
Privately Held; 51-200 employees; Computer Software industry
1999 – 2000 (1 year)
Traveled the world giving pre-sales presentations to prospective customers. Created technical responses for customer RFPs. Taught product training classes on ObjectSpace's Catalyst product. Worked with software sales reps to close to new business!
Software Developer
ObjectSpace, Inc
Privately Held; 51-200 employees; Computer Software industry
1997 – 1999 (2 years)
Designed and implemented features in C++ for ObjectSpace's Catalyst process control product. Implemented a distributed scheduling system in Java that helped reduce fabrication time of semiconductor chips. Worked on site with key customers in deploying early versions of new products and releases.
Brandon Whichard's Skills & Expertise
- Product Management
- Product Marketing
- Analyst Relations
- Business Development
- Positioning
- Partnerships
- Requirements Gathering
- Press Relations
- SaaS
- Enterprise Software
- Cloud Computing
- Sales Enablement
- Go-to-market Strategy
- Demand Generation
- Start-ups
- Identity Management
- Security
- Systems Management
- Virtualization
- Network Performance Management
- SIEM
- SEO copywriting
- Marketing Strategy
- B2B Marketing Strategy
- Email Marketing
- Product Launch
Brandon Whichard's Additional Information
- Websites:
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