Brandon Whichard

Brandon Whichard

Product Management & Marketing

Austin, Texas Area
Computer Software

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Brandon Whichard's Overview


500+ connections


Brandon Whichard's Summary

Experience product management & marketing professional with :
• Proven track record of launching products that generate multi-million dollar annual revenues
• Strong background in software development and requirements management
• Experience managing both enterprise software products and SaaS
• Passion for creating products that customers love to use

Specialties: Product Strategy, Product Management, Product Marketing, Requirements Gathering, Product Positioning, Analyst Relations, PR, Agile/SCRUM, Partnerships, Business Development, Enterprise Software, SaaS

Brandon Whichard's Experience

Director of Product Management


Privately Held; 11-50 employees; Computer Software industry

July 2013August 2014 (1 year 2 months) Austin, Texas Area

Boundary is a Software-as-a-Service (SaaS) system management solution that collects over 1 trillion performance and availability metrics a day. I led product management and was responsible for gathering customer & market requirements and building the product roadmap.

Sr. Director, Product Marketing & Strategy


Public Company; 1001-5000 employees; SWI; Computer Software industry

July 2012July 2013 (1 year 1 month) Austin, TX

Managed a team of product marketers and marketing mangers responsible for creating awareness and driving demand for a portfolio of SolarWinds products. Managed the SolarWinds Tools business (DameWare) and led the SolarWinds Security Portfolio (SIEM).

Director, Product Marketing

CA Technologies

Public Company; 10,001+ employees; CA; Computer Software industry

March 2010June 2012 (2 years 4 months)

Led a team of Product Marketers responsible for launching, positioning and promoting CA’s Virtualization, Cloud & Server Automation products.

Director of Product Management

Zenoss, Inc.

Privately Held; 51-200 employees; Information Technology and Services industry

June 2008January 2010 (1 year 8 months)

Led Product Management for this open source system management startup. Implemented a structured product planning process. Responsible for gathering and validating customer & market requirements. Worked extensively with executive team in developing product strategy.

Manager, Product Management

Sun Microsystems

Public Company; 10,001+ employees; ORCL; Information Technology and Services industry

April 2007June 2008 (1 year 3 months)

Was privileged to manage an outstanding team of product managers and technical marketers. Responsible for setting strategic product direction for Sun’s Identity Manager. Worked extensively with M&A team to complete strategic acquisition that expanded product portfolio.

Senior Product Manager

Sun Microsystems

Public Company; 10,001+ employees; ORCL; Information Technology and Services industry

August 2005March 2007 (1 year 8 months)

Met with prospects & customers to gather requirements for Sun’s Identity Manager. Collaborated with Engineering on creating and maintaining product roadmap. Gave many, many, many product roadmap presentations. During my tenure the product was named a leader in both the Gartner Magic Quadrant and the Forrester Wave.

Product Management Consultant


Privately Held; 1001-5000 employees; Internet industry

May 2005August 2005 (4 months)

Indeed is a job search engine. Go ahead and give it a try at:

Product Manager

BMC Software

Privately Held; 5001-10,000 employees; BMC; Computer Software industry

February 2000April 2005 (5 years 3 months)

Launched BMC’s PATROL Express monitoring solution (now BMC’s Performance Manager). Responsible for collecting and prioritizing requirements for the first product release. Evangelized and championed PATROL Express both internally and externally. Consistently grew product revenue year-over-year.

Product Manager

Evity, Inc

20002000 (less than a year)

First product manager hired by this web monitoring startup. Responsible for gathering requirements and product planning for the SiteAngel web-monitoring service. Helped lead Evity to a successful acquisition by BMC Software. Led post-acquisition integration activities including repricing and positioning of SiteAngel into BMC Software’s product portfolio.

Sales Engineer

ObjectSpace, Inc

Privately Held; 51-200 employees; Computer Software industry

19992000 (1 year)

Traveled the world giving pre-sales presentations to prospective customers. Created technical responses for customer RFPs. Taught product training classes on ObjectSpace's Catalyst product. Worked with software sales reps to close new business!

Software Developer

ObjectSpace, Inc

Privately Held; 51-200 employees; Computer Software industry

19971999 (2 years)

Designed and implemented features in C++ for ObjectSpace's Catalyst process control product. Implemented a distributed scheduling system in Java that helped reduce fabrication time of semiconductor chips. Worked on site with key customers in deploying early versions of new products and releases.

Brandon Whichard's Skills & Expertise

  1. Product Management
  2. Product Marketing
  3. Analyst Relations
  4. Business Development
  5. Positioning
  6. Partnerships
  7. Requirements Gathering
  8. Press Relations
  9. SaaS
  10. Enterprise Software
  11. Cloud Computing
  12. Sales Enablement
  13. Go-to-market Strategy
  14. Demand Generation
  15. Start-ups
  16. Identity Management
  17. Security
  18. Systems Management
  19. Virtualization
  20. Network Performance Management
  21. SIEM
  22. SEO copywriting
  23. Marketing Strategy
  24. B2B Marketing Strategy
  25. Email Marketing
  26. Product Launch
  27. Agile Methodologies
  28. Business Strategy
  29. Lead Generation
  30. Management
  31. Messaging
  32. Partner Management
  33. Business Alliances
  34. Pre-sales
  35. Professional Services
  36. Software Development
  37. Strategic Alliances
  38. Strategic Partnerships
  39. Strategy
  40. Product Planning

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Brandon Whichard's Additional Information

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