LinkedInBrandon Whichard

Brandon Whichard

Product Management & Marketing

Location
Austin, Texas Area
Industry
Computer Software
Previous
  1. Boundary,
  2. SolarWinds,
  3. CA Technologies
Recommendations13 people have recommended Brandon
Websites
500+connections

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Background

Summary

Experience product management & marketing professional with :
• Proven track record of launching products that generate multi-million dollar annual revenues
• Strong background in software development and requirements management
• Experience managing both enterprise software products and SaaS
• Passion for creating products that customers love to use

Specialties: Product Strategy, Product Management, Product Marketing, Requirements Gathering, Product Positioning, Analyst Relations, PR, Agile/SCRUM, Partnerships, Business Development, Enterprise Software, SaaS

Experience

Director of Product Management

Boundary
(1 year 2 months)Austin, Texas Area

Boundary is a Software-as-a-Service (SaaS) system management solution that collects over 1 trillion performance and availability metrics a day. I led product management and was responsible for gathering customer & market requirements and building the product roadmap.

Sr. Director, Product Marketing & Strategy

SolarWinds
(1 year 1 month)Austin, TX

Managed a team of product marketers and marketing mangers responsible for creating awareness and driving demand for a portfolio of SolarWinds products. Managed the SolarWinds Tools business (DameWare) and led the SolarWinds Security Portfolio (SIEM).

Director, Product Marketing

CA Technologies
(2 years 4 months)

Led a team of Product Marketers responsible for launching, positioning and promoting CA’s Virtualization, Cloud & Server Automation products.

Director of Product Management

Zenoss, Inc.
(1 year 8 months)

Led Product Management for this open source system management startup. Implemented a structured product planning process. Responsible for gathering and validating customer & market requirements. Worked extensively with executive team in developing product strategy.

Manager, Product Management

Sun Microsystems
(1 year 3 months)

Was privileged to manage an outstanding team of product managers and technical marketers. Responsible for setting strategic product direction for Sun’s Identity Manager. Worked extensively with M&A team to complete strategic acquisition that expanded product portfolio.

Senior Product Manager

Sun Microsystems
(1 year 8 months)

Met with prospects & customers to gather requirements for Sun’s Identity Manager. Collaborated with Engineering on creating and maintaining product roadmap. Gave many, many, many product roadmap presentations. During my tenure the product was named a leader in both the Gartner Magic Quadrant and the Forrester Wave.

Product Management Consultant

Indeed
(4 months)

Indeed is a job search engine. Go ahead and give it a try at: http://www.indeed.com.

Product Manager

BMC Software
(5 years 3 months)

Launched BMC’s PATROL Express monitoring solution (now BMC’s Performance Manager). Responsible for collecting and prioritizing requirements for the first product release. Evangelized and championed PATROL Express both internally and externally. Consistently grew product revenue year-over-year.

Product Manager

Evity, Inc
(less than a year)

First product manager hired by this web monitoring startup. Responsible for gathering requirements and product planning for the SiteAngel web-monitoring service. Helped lead Evity to a successful acquisition by BMC Software. Led post-acquisition integration activities including repricing and positioning of SiteAngel into BMC Software’s product portfolio.

Sales Engineer

ObjectSpace, Inc
(1 year)

Traveled the world giving pre-sales presentations to prospective customers. Created technical responses for customer RFPs. Taught product training classes on ObjectSpace's Catalyst product. Worked with software sales reps to close new business!

Software Developer

ObjectSpace, Inc
(2 years)

Designed and implemented features in C++ for ObjectSpace's Catalyst process control product. Implemented a distributed scheduling system in Java that helped reduce fabrication time of semiconductor chips. Worked on site with key customers in deploying early versions of new products and releases.

Skills

  • Product Management
  • Product Marketing
  • Analyst Relations
  • Business Development
  • Positioning
  • Partnerships
  • Requirements Gathering
  • Press Relations
  • SaaS
  • Enterprise Software
  • Cloud Computing
  • Sales Enablement
  • Go-to-market Strategy
  • Demand Generation
  • Start-ups
  • Identity Management
  • Security
  • Systems Management
  • Virtualization
  • Network Performance...
  • SIEM
  • SEO copywriting
  • Marketing Strategy
  • B2B Marketing Strategy
  • Email Marketing
  • Product Launch
  • Agile Methodologies
  • Business Strategy
  • Lead Generation
  • Management
  • Messaging
  • Partner Management
  • Business Alliances
  • Pre-sales
  • Professional Services
  • Software Development
  • Strategic Alliances
  • Strategic Partnerships
  • Strategy
  • Product Planning
  • See 25+  See less

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