Brandon McGee

VP & Senior Product Manager (Mobile Banking)

Indianapolis, Indiana Area

Current
  • VP & Senior Product Manager (Mobile Banking) at Huntington Bank
Past
  • VP & Senior Product Manager at Sky Bank
  • VP - Marketing and eMarketing at Union Federal Bank
  • Area Manager at National City Bank
Education
  • Butler University - College of Business Administration
  • Purdue University - Krannert School of Management
Connections
142 connections
Industry
Banking
Websites

Brandon McGee’s Summary

Strengths:
• Proven ability to design and implement unique, integrated, highly successful marketing campaigns
• Experienced at re-branding a corporation to capture market share in a commoditized industry
• Spearheading marketing research utilizing qualitative and quantitative methods
• Skilled at leading cross functional teams that collaborate as a focused unit to achieve business goals
• Highly proficient in the use of computer applications as business productivity tools
• Ability to effectively prioritize multiple critical projects to align results with business objectives

Key Accomplishments:
• Over a 3 year period, assisted the bank in achieving a profitability improvement of 300%
• Grew the customer base of UFB by 85% over the last 3 years
• Utilized online marketing channels to conduct a campaign which generated an ROI of 13,152% and application volume of $6.3 million
• Conducted a home equity campaign that generated $30 million in loans in just 2 months and established a record campaign performance of 139% of goal
• Managed a Google Adwords campaign that delivered a click through rate (CTR) of 4.83%
• Implemented change from survey research findings that improved the bank’s problem resolution score by 6% in just one year
• Developed the “Check into Paradise” checking campaign that resulted in 5,400 new checking accounts over two months and a record performance of 118% of goal
• Conducted an RFP process for print/fulfillment that lead to a cost savings of $87,000


Brandon McGee’s Experience

  • VP & Senior Product Manager (Mobile Banking)

    Huntington Bank

    (Public Company; 1001-5000 employees; HBAN; Banking industry)

    July 2007Present (1 year 2 months)

  • VP & Senior Product Manager

    Sky Bank

    (Public Company; 1001-5000 employees; SKYF; Banking industry)

    July 2006July 2007 (1 year 1 month)

    Merger - UFB was acquired by Sky.

  • VP - Marketing and eMarketing

    Union Federal Bank

    (Privately Held; 201-500 employees; Banking industry)

    July 1999July 2006 (7 years 1 month)

    Conceptualize and implement fully integrated marketing and advertising campaigns for an $4 billion financial institution, while focusing on delivering a consistent brand message to specific targeted audiences. Generate revenue by managing the content of the corporate website and the development of online/web marketing initiatives. Manage a $2.7 million annual budget.

    • Develop integrated marketing and advertising campaigns utilizing: direct mail, newspaper, radio, television, point-of-sale, and employee incentive compensation.
    • Manage the design and implementation of online/web marketing campaigns utilizing: Google Adwords, MSN, AOL, Yahoo, banner ads, email campaigns, and the Sky corporate website.
    • Conceived, developed and implemented a customer service/loyalty survey program that helped UFB capture the position of #1 in customer service.

  • Area Manager

    National City Bank

    (Public Company; 1001-5000 employees; NCC; Banking industry)

    July 1996July 1999 (3 years 1 month)

    • Manage the development and performance of team members at 4 branch locations.
    • Develop and execute sales strategies to achieve goals and provide superior customer service.
    • Maintain branch profitability by utilizing cost control procedures.


Brandon McGee’s Education

  • Butler University - College of Business Administration

    MBA, Marketing, 19972002

  • Purdue University - Krannert School of Management

    BS, Marketing, 19921996


Additional Information

Brandon McGee’s Websites:

Brandon McGee’s Interests:

Mobile Banking, Marketing, Advertising, Running, Golf, Skiing, Hunting

Brandon McGee’s Groups:

Indian Creek Christian Church, Faithful Men, AMA, Sharp Minds, Indy Hub, Rainmakers, YPCI

  •    eMarketing Association Network
  •    Bankers Alliance for the Mobile Arena
  •    Gemini Cooperative House Alumni and Members, Purdue University

Brandon McGee’s Contact Settings

Interested In:

  • expertise requests
  • reference requests
  • getting back in touch

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