Brandon McGee

Current

• VP & Senior Product Manager (Mobile Banking) at Huntington Bank

Past

• VP - Marketing and eCommerce at Sky Bank / Union Federal Bank
• Area Cluster Manager at National City Bank

Education

• Butler University - College of Business Administration
• Purdue University - Krannert School of Management

Connections

334 connections

Industry

Banking

Websites

• My Website
• My Blog
• My Company

Brandon McGee’s Summary

Strengths:
• Experienced at managing e-commerce solutions (mobile banking, online banking, corporate website)
• Spearheading new product development from concept to product launch
• Proven ability to design and implement unique, integrated, highly successful marketing campaigns
• Skilled at leading cross functional teams that collaborate as a focused unit to achieve business goals
• Highly proficient in the use of computer applications as business productivity tools
• Ability to effectively prioritize multiple critical projects to align results with business objectives

Key Accomplishments:
• Developed and launched two custom mobile banking solutions – SMS and Mobile Browser
• Editor of the Mobile Banking Blog (Google: #1 Blog Search Ranking; #2 Web Search Ranking)
• Grew the customer base of Union Federal by 85% over just 3 years
• Utilized online marketing channels to conduct a campaign which generated an ROI of 13,152% and application volume of $6.3 million
• Conducted a home equity campaign that generated $30 million in loans in just 2 months and established a record campaign performance of 139% of goal
• Implemented change from survey research findings that improved the bank’s problem resolution score by 6% in just one year

Brandon McGee’s Specialties:

Mobile banking, mobile payments, product management, marketing, advertising, branding, online banking, bill payment, online product development, online strategy, business case development.

Brandon McGee’s Experience

• VP & Senior Product Manager (Mobile Banking)

  Huntington Bank

  (Public Company; SKYF; Banking industry)

  July 2007 — Present (2 years 5 months)

  Responsible for developing a mobile banking strategy for Huntington Bank, a $56 billion financial institution serving one million households. Created and executed a project plan that resulted in a successful launch of a mobile application on-time and under budget allowing Huntington to gain a competitive advantage over our regional competition.
  
  • Developed a business case to build a custom application and save Huntington $2.5 million after evaluating two dozen worldwide vendors offering Browser, SMS, and Downloadable Applications.
  
  • Managed the project lifecycle including: discovery, elaboration, high-level and detailed requirements, use cases, design, construction, and testing. Conducted two focus groups, three surveys and two pilots.
  
  • Developed and launched a custom text banking application that achieved 4.8% adoption in just 30 days.
  
  • Developed and launched a custom browser-based mobile banking application that achieved 5.4% adoption in just 6 months

• VP - Marketing and eCommerce

  Sky Bank / Union Federal Bank

  (Banking industry)

  July 1999 — July 2007 (8 years 1 month)

  Conceptualize and implement fully integrated marketing and advertising campaigns for a $4 billion financial institution, while focusing on delivering a consistent brand message to specific targeted audiences. Generate revenue by managing the content of the corporate website and the development of online initiatives. Manage a $2.7 million annual budget.
  
  • Develop integrated marketing and advertising campaigns utilizing: direct mail, newspaper, radio, television, point-of-sale, and employee incentive compensation.
  
  • Manage the design and implementation of online marketing campaigns utilizing: Google Adwords, MSN, AOL, Yahoo, banner ads, and email campaigns.
  
  • Responsible for the development and growth of the corporate website, online account applications, online loan applications, online banking, and bill payment.
  
  • Conceived, developed and implemented a customer service/loyalty survey program that helped the bank capture the position of #1 in customer service.

• Area Cluster Manager

  National City Bank

  (Public Company; PNC; Banking industry)

  July 1996 — July 1999 (3 years 1 month)

  • Manage the development and performance of team members at 4 branch locations.
  
  • Develop and execute sales strategies to achieve goals and provide superior customer service.
  
  • Maintain branch profitability by utilizing cost control procedures.

Brandon McGee’s Education

• Butler University - College of Business Administration

  MBA , Marketing , 1997 — 2002

• Purdue University - Krannert School of Management

  BS , Marketing , 1992 — 1996

Additional Information

Brandon McGee’s Websites:

• My Website
• My Blog
• My Company

Brandon McGee’s Interests:

Running, Backpacking, Golf, Skiing

Brandon McGee’s Groups:

BAMA (Founder), Young Professionals of Central Indiana (CoFounder), Faithful Men (Technology Manager), Shepherd Community Center (Homeless Outreach), Indian Creek Christian Church, School on Wheels (Tutor), ABA, AMA, Sharp Minds

•    eMarketing Association Network
•    Bankers Alliance for the Mobile Arena
•    Gemini Cooperative House Alumni and Members, Purdue University
•    Net.Finance
•    Mobile IN
•    Butler University MBA Association
•    Mobile Banking in the United States
•    Finance Club

Brandon McGee’s Honors:

Speaking Engagements:
Chairman - Mobile Financial Services Congress (Miami - Dec 2009)
Chairman – Mobile Commerce Summit (Las Vegas – June 2009)
Net.Finance (Las Vegas – April 2009)
Mobile Commerce Summit (Las Vegas - June 2008)
Net.Finance (Phoenix - April 2008)
AFT Conference (San Diego - March 2008)
Aite Round-Table (New York - October 2007)

Articles:
“Going Mobile – Local executive carves niche as national expert on fast-growing banking-industry
technology trend”
Scott Olson, Reporter, Indianapolis Business Journal (IBJ) – July 28, 2008

“Brandon McGee, Industry Insider, Mobile Banking Guru…He is not only the real deal, a genuine
industry insider, but also knows exactly what’s on the minds of financial service pros as they
contemplate the various mobile options.”
Jim Bruene, Publisher & Founder, Online Financial Innovations – August 1, 2007

Brandon McGee’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch