VP & Senior Product Manager (Mobile Banking)
Indianapolis, Indiana Area
- Current
-
- VP & Senior Product Manager (Mobile Banking) at Huntington Bank
- Past
-
- VP & Senior Product Manager at Sky Bank
- VP - Marketing and eMarketing at Union Federal Bank
- Area Manager at National City Bank
- Education
-
- Butler University - College of Business Administration
- Purdue University - Krannert School of Management
- Connections
-
142
connections
- Industry
- Banking
- Websites
Brandon McGee’s Summary
Strengths:
• Proven ability to design and implement unique, integrated, highly successful marketing campaigns
• Experienced at re-branding a corporation to capture market share in a commoditized industry
• Spearheading marketing research utilizing qualitative and quantitative methods
• Skilled at leading cross functional teams that collaborate as a focused unit to achieve business goals
• Highly proficient in the use of computer applications as business productivity tools
• Ability to effectively prioritize multiple critical projects to align results with business objectives
Key Accomplishments:
• Over a 3 year period, assisted the bank in achieving a profitability improvement of 300%
• Grew the customer base of UFB by 85% over the last 3 years
• Utilized online marketing channels to conduct a campaign which generated an ROI of 13,152% and application volume of $6.3 million
• Conducted a home equity campaign that generated $30 million in loans in just 2 months and established a record campaign performance of 139% of goal
• Managed a Google Adwords campaign that delivered a click through rate (CTR) of 4.83%
• Implemented change from survey research findings that improved the bank’s problem resolution score by 6% in just one year
• Developed the “Check into Paradise” checking campaign that resulted in 5,400 new checking accounts over two months and a record performance of 118% of goal
• Conducted an RFP process for print/fulfillment that lead to a cost savings of $87,000
Brandon McGee’s Experience
-
VP & Senior Product Manager (Mobile Banking)
Huntington Bank
(Public Company; 1001-5000 employees; HBAN; Banking industry)
July 2007 — Present (1 year 2 months)
-
VP & Senior Product Manager
Sky Bank
(Public Company; 1001-5000 employees; SKYF; Banking industry)
July 2006 — July 2007 (1 year 1 month)
Merger - UFB was acquired by Sky.
-
VP - Marketing and eMarketing
Union Federal Bank
(Privately Held; 201-500 employees; Banking industry)
July 1999 — July 2006 (7 years 1 month)
Conceptualize and implement fully integrated marketing and advertising campaigns for an $4 billion financial institution, while focusing on delivering a consistent brand message to specific targeted audiences. Generate revenue by managing the content of the corporate website and the development of online/web marketing initiatives. Manage a $2.7 million annual budget.
• Develop integrated marketing and advertising campaigns utilizing: direct mail, newspaper, radio, television, point-of-sale, and employee incentive compensation.
• Manage the design and implementation of online/web marketing campaigns utilizing: Google Adwords, MSN, AOL, Yahoo, banner ads, email campaigns, and the Sky corporate website.
• Conceived, developed and implemented a customer service/loyalty survey program that helped UFB capture the position of #1 in customer service. -
Area Manager
National City Bank
(Public Company; 1001-5000 employees; NCC; Banking industry)
July 1996 — July 1999 (3 years 1 month)
• Manage the development and performance of team members at 4 branch locations.
• Develop and execute sales strategies to achieve goals and provide superior customer service.
• Maintain branch profitability by utilizing cost control procedures.
Brandon McGee’s Education
-
Butler University - College of Business Administration
MBA, Marketing, 1997 — 2002
-
Purdue University - Krannert School of Management
BS, Marketing, 1992 — 1996
Additional Information
Brandon McGee’s Websites:
Brandon McGee’s Interests:
Mobile Banking, Marketing, Advertising, Running, Golf, Skiing, Hunting
Brandon McGee’s Groups:
Indian Creek Christian Church, Faithful Men, AMA, Sharp Minds, Indy Hub, Rainmakers, YPCI
-
eMarketing Association Network -
Bankers Alliance for the Mobile Arena -
Gemini Cooperative House Alumni and Members, Purdue University
Brandon McGee’s Contact Settings
Interested In:
- expertise requests
- reference requests
- getting back in touch
