Global Solutions Program Manager at Razorfish
Greater New York City Area
- Current
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- Global Solutions Program Manager at Razorfish
- Past
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- Site Optimization Strategy and BD Manager at Razorfish
- Site Optimization Strategist at Razorfish
- Site Optimization Account Manager at Atlas
- College Instructor at Farmingdale State University of New York
- Interactive Director at Welch Nehlen Groome Advertising
- Sr. Art Director at Fusebox
- Creative Director, Founder at Big B Productions
- Education
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- Farmingdale State University of New York
- East Meadow High School
- Recommended
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8 people have recommended Brandon - Connections
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- Industry
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- Websites
Brandon Gerena’s Summary
Since 1999, I have been responsible for the planning, design and implementation of traditional and interactive advertising campaigns. Industries have included retail e-commerce, financial services, healthcare, technology and consumer packaged goods. Client needs have always been my top priority, managing day-to-day communication, assembling digital strategies, generating innovative ideas and helping their businesses succeed online.
On staff with the State University of New York (SUNY) at Farmingdale, where for over 5 years I have taught courses on Advertising and Web Design.
Brandon Gerena’s Specialties:
Digital strategy, account management, business development, art direction, information architecture, viral online marketing, corporate identity, proposal writing and client presentations. Fluent with SalesForce, HTML, Flash, Photoshop, Illustrator, QuarkXPress, InDesign and all Microsoft Office products.
Brandon Gerena’s Experience
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Global Solutions Program Manager
Razorfish
(Public Company; MSFT; Marketing and Advertising industry)
July 2009 — Present (5 months)
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Site Optimization Strategy and BD Manager
Razorfish
(Public Company; MSFT; Marketing and Advertising industry)
October 2008 — June 2009 (9 months)
(aQuantive, a Microsoft company) Responsible for developing new strategic alliances at Razorfish. This includes our specialized services, such as: long-term site optimization programs, multivariate testing, offline data integration, user experience audits and quantitative + qualitative analyses.
Based on client challenges, I craft custom tailored online programs to improve site conversions and customer satisfaction. I am supported by a national team of analysts, engineers, strategists and user experience specialists. -
Site Optimization Strategist
Razorfish
(Public Company; MSFT; Marketing and Advertising industry)
April 2007 — October 2008 (1 year 7 months)
(aQuantive, a Microsoft company) Responsible for Eastern region strategy, business development and account management within the Site Optimization team. This includes winning new business for our agency, supporting account teams with existing clients, and leading the relationships for my direct accounts.
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Site Optimization Account Manager
Atlas
(Public Company; AQNT; Online Media industry)
December 2005 — March 2007 (1 year 4 months)
(aQuantive, a Microsoft Company) Managing top-tier client relationships. Responsible for extensively understanding each client's business, making strategic recommendations to study and test their websites to achieve business goals. Working alongside and orchestrating a team of analysts, technical associates and a client service team to see projects through.
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College Instructor
Farmingdale State University of New York
(Educational Institution; 1001-5000 employees; Higher Education industry)
September 2001 — May 2006 (4 years 9 months)
Classes taught: Campaign Production, In-House Agency, Advanced Web Design, Design & Production
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Interactive Director
Welch Nehlen Groome Advertising
(Privately Held; 11-50 employees; Online Media industry)
August 2004 — December 2005 (1 year 5 months)
CHANEL, Xringer.com, Geisenger Health Clinic: as active member of the New Business Team, participated in client pitches and RFP’s, and headed creation of multimedia presentations and sales tools.
Did-it.com: responsible for client’s entire strategic online campaign, including two new websites and extensive online advertising, including the much-talked-about “Frog Blog.” Qualified leads increased by nearly 300% only 3-months after site launch, helping Did-it emerge as an industry leader in customized search engine marketing.
Windham Mountain: led and managed the design/production/programming team to perform a complete overhaul of website. Production and programming included a site redesign, a new CMS, automated functions to show up-to-the-minute mountain conditions, resulting in a dramatic improvement in the user experience and increased sales. -
Sr. Art Director
Fusebox
(Privately Held; 11-50 employees; Online Media industry)
June 2005 — August 2005 (3 months)
LIFE Magazine: management of day-to-day communications with client. Worked with creative team to develop print and online executions for LIFE Magazine’s “The Perfect Kiss” campaign.
ESPN: worked alongside strategic team to merge all ESPN and ABC Sports online marketing websites into one cohesive tool for marketing specialists.
TV Guide.com: created online viral campaign, entitled “Broadband Connection” (launch date: late-Sept. ‘05). Drafted storyboards, casted talent, directed video shoot, directed voice-overs, co-wrote script and managed in-house Flash developers and freelance 3-D artists. -
Creative Director, Founder
Big B Productions
(Online Media industry)
April 2002 — August 2004 (2 years 5 months)
Johnson&Johnson: led programming team to develop a robust CD-ROM and PDA application to support launch and re-branding of surgical division, Ethicon. Worked alongside RCW (a McCann Erickson company) account staff to ensure marketing objectives were met. Results saw improved brand awareness and increased sales.
Game Show Network (GSN): responsible for technical planning and launch of the re-branded TV network through web-based sweepstakes and direct-mail initiatives. Achieved goal of an increased subscriber base.
Merck: produced and managed the development of newly designed intranet, Merck Medicus. Worked alongside Merck’s in-house IT team to ensure all technical requirements were met.
Brandon Gerena’s Education
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Farmingdale State University of New York
Bachelor , Advertising Art & Design , 1996 — 2000
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East Meadow High School
Regents Diploma , Art , 1992 — 1996
Additional Information
Brandon Gerena’s Websites:
Brandon Gerena’s Interests:
technology, art, teaching, volunteering, music, jazz
Brandon Gerena’s Groups:
New York Cares, Big Brothers Big Sisters NYC
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Web Analytics Demystified -
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info -
Interaction Design Association -
Boxes and Arrows -
Web Analytics Association -
UX Professionals -
AWA - Advanced Web Analytics (+1000 Web Analytics members) -
Success Networking -
Online Advertising Professionals -
Online Advertising Business Developer Network -
Digital Marketing -
Pharma Marketing and Advertising Group (PMAG) -
Communication Arts -
Quantitative Analysis Professional -
Web Analytics Wednesday NYC -
User Experience -
Omniture Enthusiasts -
Financial Services Marketing -
User Experience Group -
Global Analytics Network (+5K analytic professionals) -
Microsoft - Current and Former Employees -
Technology Professionals in Financial Services -
Johnny Holland -
Publicis Groupe -
Smashing Magazine Fans -
Microsoft Surface -
Marketers on twitter -
analytics alliance- the unassociation -
Web Analytics -
Social Media -
SEO & PPC -
Conversion Optimization / Continuous Improvement
Brandon Gerena’s Honors:
Honorary mention from Humane Society 3 years in a row for participation in Design Against Fur as instructor for several students who have become finalists in the international competition.
Brandon Gerena’s Contact Settings
Interested In:
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
