
Indianapolis Product Architect & Human Evangelist
Indianapolis, Indiana Area

Indianapolis Product Architect & Human Evangelist
Indianapolis, Indiana Area
"Brandon is an obsessive-productive. His focus on a project he cares about makes a razor look like silly putty, and sometimes traditional management style falls victim to that passion. As a "creative," I found this more often than not to be refreshing, since it fostered excitement, entrepreneurship, and creative synergy. Brutal honesty, sporadic flippancy, and provocative (in a good way) conflict also arose, which I was also a fan of - it means the guy's a human. And I like working with humans. He's inhuman, however, when it comes to the hours he spends making his tech catch up with his ideas. His prototypes and finished work almost always left me with a sense of impatience for the world to catch up and take notice." -
Matt Roland Advertising Copy Guru
Usability, Experience Architecture, Unified systems architecture, Online advertising, On-Demand digital Printing, Large scale website platforms, Enterprise solutions.
(Privately Held; Computer Software industry)
July 2008 — Present (1 year 1 month)
Offered guidance and direction in software usability and design within Sigma’s enterprise retail management platform. Created multiple product distribution channels using social media, open source technologies and creative spinning on technologies they already possessed. Offered high end, scalable creative services by creating Mojo - a presentation engine that gave our enterprise ecommerce system the ability to create reusable CSS and Javascript based themes.
Other responsibilities: Managing the creative team, fighting with development and sharing all the awesome things the web has to offer.
(Privately Held; Marketing and Advertising industry)
January 2006 — Present (3 years 7 months)
Created and co-lead Appendant Marketing Group, a national recruitment advertising agency focusing on personalized direct marketing for Nurses and Doctors. Using personalized direct-mail and my propriatery landing page platform - we created
$1.2 million in revenue within our first year.
Other responsibilities: Brand creation and advertising, hiring and firing, investor relations, learning how to become a battled bruised and in debt entrepreneur.
(Public Company; 11-50 employees; Information Technology and Services industry)
March 2003 — January 2006 (2 years 11 months)
Managed TruStar's three proprietary software offerings. Created (in isolation) HireEngine - TruStars CareerSite Hosting service sold to Fortune 500 clients. Along side with Chris Navta, co-Architected the ground-up rebuild of Trustar's core product offering, PostMaster LX. Other responsibilities included: Product brand creation and management, product P&L, channel management, competitive analysis, sales training, price analysis and monitoring, and creative services as needed.
(Marketing and Advertising industry)
2001 — 2003 (2 years)
Led the re-architecture of LMiV's platform from ATG Dynamo / Interwoven to a ColdFusion / EJB Service architecture - resulting in a 50% decrease in Radio Station website delivery time. Responsible for communicating highly complex system architecture to executives & board members. Other responsibilities include: requirements management, UML Modeling, jump-starting design with reference models, providing guidance and mentoring the development team.
(Privately Held; 11-50 employees; Information Technology and Services industry)
January 2001 — December 2002 (2 years)
(Marketing and Advertising industry)
2000 — 2001 (1 year)
Responsible for assessing and creating user-interface models and design standards while ensuring coordination and communication to key stakeholders. Other responsibilities include: Brand management, usability testing, GUI prototypes, and cross media designs.
(Marketing and Advertising industry)
1999 — 2000 (1 year)
BFA , Visual Communications, Fine Arts , 1995 — 1997
Human Technology Interactions, Usability, Experience Architecture, Software Design from a human perspective