Brand Strategist, Naming Consultant, Writer, and Creative Director at Scarcliff Salvador
Greater Los Angeles Area
- Current
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- Brand Communications and Naming Consultant at Extra Meaning
- Chief Marketing Officer at Savaiki
- Brand Strategist, Naming Consultant, and Creative Director at Scarcliff Salvador
- Book, Game, Movie, Music, Televsion, and Themed Entertainment Title, Language, and Story Consultant at Rich In Meaning
- Past
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- Director of Information Technology at Wolters Kluwer
- Education
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- Loyola Marymount University
- University of California, Los Angeles
- University of California, Davis
- Recommended
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2 people have recommended Brent - Connections
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- Industry
- Marketing and Advertising
- Websites
Brent Scarcliff’s Summary
I help my clients create rich, meaningful brands by delivering the ideal combination of strategy, research, and creative services. I believe in stories, and my particular gift is to tell them well, from just the right name to just the right result. I work through my own boutique branding agency and on behalf of leading advertising, design, and public relations agencies worldwide.
My background makes me the perfect choice for this sort of work. I'm a Marketing M.B.A. with a specialization in branding and naming. No surprises there. I'm a full-fledged, UCLA-trained linguist and mythologist who's equally at home with ancient and pop culture. A great story is a great story, from Beowulf to Beyonce. And, of course, I'm a creative powerhouse. You want your movie title tomorrow? No problem! Three traits serve me well. I'm intensely curious. I've got that of mind that readily makes those imaginative leaps you need to see things in a new way. And I'm decidedly down-to earth, capable of putting myself in any customer's shoes.
On a more personal note, I’ve got a lovely wife and three growing boys. I grew up right here in the Beach Cities, but I've also lived in Australia, New Zealand, Norway, and the Cook Islands. Travel is my favorite way to feed my imagination, and I also write thrillers and coach basketball and soccer.
My diverse brand experience includes: 20th Century Fox, ABC, Absolut, the Academy of Motion Picture Arts and Sciences, Activision, Adobe, Air France, Alfa Romeo, Armani, Bacardi, CBS, Cisco, Coca-Cola, Disney, eBay, General Mills, Gucci, Hitachi, IBM, Intel, Johnson & Johnson, Kraft, Lancôme, L'Oréal, Microsoft, Nestlé, Oracle, Orient-Express, Paramount, Pepsi, Philips, Procter & Gamble, SAB Miller, Salvatore Ferragamo, Sony, Spalding, Universal, Warner Bros., Wendy's, Yahoo!, and Yves Saint Laurent.
Brent Scarcliff’s Specialties:
Branding | Creative Services
brand architecture, brand communications, brand research, brand strategy, cultural branding, design, ethnography, positioning, semiotics, story development
Naming | Copywriting
corporate & product naming, movie & tv titles, brandlines & taglines, advertising & promotional copy
Sector Experience
consumer branding, entertainment branding, food & beverage branding, fashion & fragrance branding, lifestyle & luxury branding, travel & tourism branding
Brent Scarcliff’s Experience
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Brand Communications and Naming Consultant
Extra Meaning
(Marketing and Advertising industry)
October 1998 — Present (10 years 10 months)
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Chief Marketing Officer
Savaiki
(Apparel & Fashion industry)
October 1998 — Present (10 years 10 months)
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Brand Strategist, Naming Consultant, and Creative Director
Scarcliff Salvador
(Marketing and Advertising industry)
October 1998 — Present (10 years 10 months)
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Book, Game, Movie, Music, Televsion, and Themed Entertainment Title, Language, and Story Consultant
Rich In Meaning
(Entertainment industry)
October 1998 — Present (10 years 10 months)
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Director of Information Technology
Wolters Kluwer
(Public Company; 10,001 or more employees; WKL; Publishing industry)
January 1989 — December 1999 (11 years)
Brent Scarcliff’s Education
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Loyola Marymount University
M.B.A. , Marketing, Branding, Naming , 1995 — 1997
Advertising, Brand Architecture, Brand Management, Brand Strategy, Company and Product Naming, International Marketing, Market Research, Marketing Communications, Positioning, Public Relations, Human Resources
- Activities and Societies:
- Comparative Management Systems (Western Europe and Southern Africa)
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University of California, Los Angeles
Ph.D. Candidate , Linguistics, Mythology, Archaeology, Indo-European Studies, Austronesian Studies , 1985 — 1988
Archaeology, Celtic (Medieval Welsh and Old Irish), Comparative Linguistics, Comparative Mythology, Cook Islands Maori, Distant Relationships, Germanic (Old English and Old Norse), Homeric Greek, Italic Dialects, Proto-Austronesian, Proto-Indo-European, Semantics, Vedic Sanskrit
- Activities and Societies:
- Indo-European Conference, Genetic Linguistics Seminar
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University of California, Davis
B.A. , Linguistics, Anthropology, Zoology , 1976 — 1980
Animal Behavior, Animal Communication, Anthropological Linguistics, East Asian Languages, Historical Linguistics, Phonetics, Phonology, Swedish, Syntax
- Activities and Societies:
- Hammarskjöld House
Additional Information
Brent Scarcliff’s Websites:
Brent Scarcliff’s Interests:
Archaeology, Basketball, Branding, Collaborative Computing, Cooking, Design, Linguistics, Movies, Mythology, Naming, Photography, Soccer, South Seas, Travel, Writing
Brent Scarcliff’s Honors:
Certified Lotus Professional (Application Development and System Administration), Novell Enterprise Certified NetWare Engineer (Infrastructure and Advanced Access), American-Scandinavian Foundation Fellowship, American Field Service Scholarship, Certified Advanced Youth Soccer Coach
Brent Scarcliff’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
