Richard van den Boogaard

Current

Freelance cameraman at Branded Channels (Self-employed)
Contributor at ReelSEO
Video Marketing Consultant at Branded Channels (Self-employed)

Blogger at Frankwatching.com
Member at IAA

see less...

2 more...

Past

Consultant at QNH Interactive
Communicatiemanager Rabo TV at Rabobank
Business Analyst at Rabobank Nederland

Business consultant at Clockwork
Marketing manager at Broadcast Partners
Product Manager - Content Production Solutions at NOB (onderdeel Technicolor/Thomson)
Product manager content production solutions at Bright Alley
Entrepreneur at Fyber - start-up for interactive radio
Research executive at FHV/BBDO

see less...

6 more...

Education

Camera College
Hanzehogeschool Groningen
Bonhoeffer College

see less...

Recommended

11 people have recommended Richard

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Richard van den Boogaard’s Summary

Independent consultant in branded channels.

I advise brands (profit and non-profit) and media organisations in strategy and development of Branded Channels on a broad range of external platforms: online, mobile and through interactive television.

Thinking outside-the-site is key in this approach.

Gone are the days that your site is the most important thing since sliced bread. Your users have found their favorite spots and will only convert to your site if you really have something to offer. Having a content syndication strategy on multiple platforms will jointly add attention to your propositions.

For more information, see http://www.brandedchannels.com

Richard van den Boogaard’s Specialties:

- Interactive marketing
- Broadcast media
- Interactive Radio
- Interactive Television / iTV / IPTV

Richard van den Boogaard’s Experience

Freelance cameraman
Branded Channels (Self-employed)

(Self-Employed; Online Media industry)

November 2009 — Present (1 month)

Having graduated for an extensive ENG Camera course at Camera College, I am expanding my video marketing consultancy services with video production as well. This way, I can help current and future clients by creating quality web videos intended for inclusion on branded channels (e.g. on YouTube)
Contributor

ReelSEO

(Privately Held; Online Media industry)

August 2009 — Present (4 months)

ReelSEO is the leading source for video marketing. I occasionally contribute posts to the site on video marketing and video SEO.
Video Marketing Consultant
Branded Channels (Self-employed)

(Self-Employed; Online Media industry)

February 2009 — Present (10 months)

Richard van den Boogaard is an independent consultant in branded channels. Branded channels are environments specifically designed for brands within the context of a different (social) media platform.

Examples include:
- branded channels on YouTube or MySpace
- branded universe on Netvibes
- commercial hyve on Hyves
- branded channel on interactive television
- branded radio
- etc.
Blogger

Frankwatching.com

(Privately Held; 11-50 employees; Internet industry)

July 2007 — Present (2 years 5 months)

As blogger on Frankwatching.com, one of the most popular blogs on marketing & media trends, I specialise in the combination of broadcast and interaction, e.g. IPTV, iTV, YouTube etc.
Check out http://www.frankwatching.com/archive/author/richard for an overview of my most recent articles.
Member

IAA

(Privately Held; 201-500 employees; Marketing and Advertising industry)

1998 — Present (11 years )

International Advertising Association - Dutch chapter: Best fun you can have while sharing insights with colleagues inside Marketing & Advertising.
Consultant

QNH Interactive

(Privately Held; Information Technology and Services industry)

August 2007 — January 2009 (1 year 6 months)

Focus on interactive media, with a specialisation in video, both traditional (RTV) and online. As a senior business analyst I am involved with a project for a large financial institution.
Communicatiemanager Rabo TV

Rabobank

(Privately Held; 10,001 or more employees; Banking industry)

May 2008 — August 2008 (4 months)

Responsible for management of internal and external communications around the Rabo TV programme. Responsibilities also include content sharing of Rabo TV content on YouTube, Hyves, Nu.nl and others.
Business Analyst

Rabobank Nederland

(Privately Held; 10,001 or more employees; Marketing and Advertising industry)

August 2007 — April 2008 (9 months)

- Developing a strategy for the Rabo TV programme
- Setting up a branded channel on YouTube for Rabo SportTV (http://www.youtube.nl/rabosporttv)
- Setting up partnerships with content sharing partners
Business consultant

Clockwork

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

September 2006 — July 2007 (11 months)

- Consulting to new and existing clients on interactive marketing & e-business
- Development of new business in interactive television
Marketing manager

Broadcast Partners

(Privately Held; 51-200 employees; Telecommunications industry)

December 2001 — August 2006 (4 years 9 months)

Responsibilities: Directing and development of marketing & PR activities:
advertising, website, banners, brochures and sales materials, organisation
of exhibition stand design, brand development and management,
international research & development, product development, direct
marketing & PR. Developing and maintatining external relationships.
Product Manager - Content Production Solutions

NOB (onderdeel Technicolor/Thomson)

(Marketing and Advertising industry)

2001 — 2001 (less than a year)
Product manager content production solutions

Bright Alley

(Marketing and Advertising industry)

2001 — 2001 (less than a year)
Entrepreneur

Fyber - start-up for interactive radio

(Privately Held; 1-10 employees; Broadcast Media industry)

July 2000 — February 2001 (8 months)

Fyber (start-up for interactieve radio), Amsterdam

Based on a patent-pending idea for digital content distribution, I set up fyber in 2000. Through GorillaPark (GP) I obtained a pre-investment stage financing of 75K. Due to the changing market conditions GP decided not to invest, after which the company became a sleeping entity and I pursued different opportunities in media and interactive marketing.

Responsibilities: product development, corporate strategy, operational
aspects, finance, human resources.
Research executive

FHV/BBDO

(Public Company; 201-500 employees; Marketing and Advertising industry)

September 1997 — June 2000 (2 years 10 months)

Richard van den Boogaard’s Education

Camera College

Certificate , ENG Cameracursus , 2009 — 2009

The ENG Camera course teaches students to become dependable, professional camera operators. After the course, the student is capable of doing ENG (Electronic News Gathering) camera work, using professional broadcast equipment.

Deze cursus is bedoeld om studenten op te leiden tot betrouwbare, professionele cameramensen. Na deze opleiding is de student in staat met een professionele schoudercamera reportages op lokatie te maken (Electronic News Gathering).
Hanzehogeschool Groningen

Bachelor , International Marketing & Management , 1992 — 1997

Activities and Societies:

1992-1993: Social Committee, member
1994: Chairman IBS Student Foundation
1994: Yearbook Committee, Editor-in-Chief
Bonhoeffer College

Yes , VWO , 1985 — 1992