Bram van Essen

Current

Owner at Van Essen Marketing Intelligence Consultancy

Past

Managing Consultant at Paul Postma Marketing Consultancy
Senior Consultant at Paul Postma Marketing Consultancy
Manager Database Marketing at De Lotto

Market Reseacher at De Lotto
Marketing Analist at Campina
Junior Consultant at Netherlands Chamber of Commerce in the US Inc.

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Education

RijksUniversiteit Groningen

Recommended

8 people have recommended Bram

Connections

486 connections

Industry

Marketing and Advertising

Websites

Bram van Essen’s Summary

As a marketing intelligence consultant I provide insight in consumer buying behaviour and use this to develope (online) contact strategies. I specialise in integrating online and offline data to get a complete customer profile and using that to predict future (online) behavior. By integrating online and offline behavior I can improve offline campaigns as well as online marketing campaigs like on-site behavioral targeting with up to 25%.

I work both at a strategic level and at a more operational level, helping the client to make it work.

I have worked in a great variety of markets including financial services, retail, energy, gambling and travel. I am flexible and am able to quickly comprehend the clients working environment.

Experienced user of: Chordiant, Unica Affinium Campaign, SPSS (Clementine, DataDistilleries), Teradata

Bram van Essen’s Specialties:

Datamining, real time decisioning
Marketing Intelligence
Customer Value Management
(Online) contact strategy
Databasemarketing
CRM
Web Analytics
Integrating online & offline data (Web intelligence)

Bram van Essen’s Experience

Owner

Van Essen Marketing Intelligence Consultancy

(Marketing and Advertising industry)

March 2008 — Present (1 year 10 months)

VEMIC offers the following services:
- Customer Value management
- Developing and implementing contact strategies
- Integrating online and offline data (web intelligence)
- Developing online marketing budget optimalisation models
Managing Consultant

Paul Postma Marketing Consultancy

(Privately Held; 11-50 employees; Management Consulting industry)

October 2005 — March 2008 (2 years 6 months)

Teamleader online marketing. Responsible for acquistion and publishing relevant articles (Journal of Marketing, Twinkle).
Senior Consultant

Paul Postma Marketing Consultancy

(Privately Held; 11-50 employees; Marketing and Advertising industry)

October 2005 — December 2006 (1 year 3 months)

I worked on a number of projects in the field of database marketing and contact strategies.
Manager Database Marketing

De Lotto

(Gambling & Casinos industry)

January 2003 — September 2005 (2 years 9 months)

Responsible for all Database Marketing & Market Research activities within De Lotto. Setting up Lifecycle program for Lotto subscribers & internet players.
Market Reseacher

De Lotto

(Public Company; 51-200 employees; Gambling & Casinos industry)

June 2001 — December 2002 (1 year 7 months)

Responsible for all Market Research activities at De Lotto.
Implementing a tracking study & internetpanel.
Marketing Analist

Campina

(Privately Held; 5001-10,000 employees; Consumer Goods industry)

December 1998 — May 2001 (2 years 6 months)

Analysing marketing & sales data and setting up SAP Business Warehouse.
Junior Consultant

Netherlands Chamber of Commerce in the US Inc.

(Privately Held; 11-50 employees; Market Research industry)

January 1998 — July 1998 (7 months)

Market research for mid-size Dutch companies with an interested in marketing their products in the USA. Feasibility studies, Market research, Fact finding missions, Match making programs with distributors and agents, representation.

Bram van Essen’s Education

RijksUniversiteit Groningen

Economie September 1992 — October 1997

Additional Information

Bram van Essen’s Websites:

Bram van Essen’s Interests:

Web intellingece, webmining, marketing intelligence, datamining, online marketing, customer value management, Event driven marketing, web analytics, customer lifecycle management