Jared Braiterman

Current

Fellow at Council on Foreign Relations Hitachi
Founder at Tokyo Green Space
Owner at jaredRESEARCH

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Past

Owner at Giant Ant
Owner at Palm Sundae
Customer Experience Director at Shutterfly

Customer Research Director at Studio Archetype, Sapient

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1 more...

Education

Stanford University
Harvard University
Gilman School

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Recommended

2 people have recommended Jared

Connections

500 connections

Industry

Environmental Services

Websites

Jared Braiterman’s Summary

Tokyo Green Space examines how corporations and governments can empower ordinary gardeners to improve urban ecology in Tokyo and around the world. My hypothesis is that small actions undertaken by many people have the greatest capacity to improve urban spaces in developed and emerging cities.

Micro green spaces connect people to the environment and to each other. My research in 2009 is supported by a generous grant from the Council on Foreign Relations and Hitachi.

Tokyo Green Space will publicly document the activities of everyday citizens, the role of policy-makers, new visions of urban life, and potential solutions to some of the most challenging development and environmental issues faced by all nations in the twenty-first century. Tokyo Green Space draws from and contributes to questions about public and private space, urban planning, global urbanization and development, public health, bio-diversity, climate change, energy independence, and the environment.

Research will be made public online at www.tokyogreenspace.wordpress.com, and developed into a book manuscript.

My professional experience includes academic research at Stanford and Harvard, university teaching, clean tech consulting, and defining design anthropology for business innovation in Silicon Valley, Asia and Europe.

Jared Braiterman’s Specialties:

Urban ecology, garden design, clean tech, business innovation

Fluent in Spanish and Portuguese, conversational Japanese and French, some Chinese

Jared Braiterman’s Experience

Fellow

Council on Foreign Relations Hitachi

(Environmental Services industry)

May 2009 — Present (7 months)

Conducting six month field research about Tokyo Green Space on urban ecology, gardening and the city of the future. Affiliated with the Tokyo University of Agriculture. Project combines academic research in anthropology and urban studies, technology design, and garden cultivation experience.
Founder

Tokyo Green Space

(Environmental Services industry)

August 2008 — Present (1 year 4 months)

Tokyo Green Space examines how corporations and governments can learn from Tokyo gardeners' practices to improve urban ecology in the world's largest mega-city. This project brings together real estate companies, construction companies, urban planners, architects, city and ward governments, livable city proponents and ordinary gardeners. Funding for 2009 generously provided by a grant from the Council on Foreign Relations and Hitachi. More information at www.tokyogreenspace.wordpress.com
Owner

jaredRESEARCH

(Market Research industry)

April 2001 — Present (8 years 8 months)

Design anthropology provides customer insights for product strategy and organizational change. Projects in Asia, Europe and Americas include: youth trends, mobile networks, China, Brazil, mixed reality. Clients include Nokia, Vodafone, Montblanc, Philips Design, Vietnam Post and Telecommunications, Yahoo, Ebay, Adobe, Wells Fargo Bank, Crayola, Oracle, and Shutterfly.
Owner

Giant Ant

(Research industry)

June 2007 — August 2008 (1 year 3 months)

Giant Ant helps startups and established companies generate breakthrough ideas, visualize new products, and make faster and clearer decisions. We apply anthropology and design to align business goals with customer needs, passions, and emotions. Our clients' success grows out of insight, depth and authenticity.
Owner

Palm Sundae

(Environmental Services industry)

2002 — 2006 (4 years )

Founded and led with Jason Dewees a consultancy focused on rare and cold-hardy palms for the San Francisco Bay Area. Provided horticultural advice, education and planning to a variety of botanic gardens, municipal officials, commercial spaces and private residences.
Customer Experience Director

Shutterfly

(Public Company; 51-200 employees; Consumer Electronics industry)

December 1999 — April 2001 (1 year 5 months)

Lead customer-centered product development and Web interface design at successful online photo finisher. Conducted on-going user studies in research laboratories and in customers' homes and offices. Responsible for navigation, flow and ease of use for novice and expert Web users. Built consensus between executives,engineers, marketers and designers. Successful IPO in fall 2006, and now in top 100 internet retailer by revenue.
Customer Research Director

Studio Archetype, Sapient

(Computer Software industry)

November 1998 — February 2001 (2 years 4 months)

Created and managed design research for interactive products and services. Clients included Peets Coffee, Hewlett-Packard, ESPN, Electronic Arts, Leap Frog, and REI.

Jared Braiterman’s Education

Stanford University

PhD , Cultural Anthropology , 1988 — 1996

Activities and Societies:

Received a PhD in Cultural Anthropology at Stanford University. Funded by the National Science Foundation and Fulbright. Taught college level courses. Research in Brazil.
Harvard University

BA , Social Studies and Latin American Studies , 1982 — 1986

Activities and Societies:

Anthropology research in Mexico and Guatemala. Graduated magna cum laude. Focus on social theory, history and cultural studies.
Gilman School

1974 — 1981