Mike Brown

Senior Level Branding, Innovation, Marketing,& Social Media Strategist, Speaker, and Author

Location
Kansas City, Missouri Area
Industry
Marketing and Advertising

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Mike Brown's Overview

Current
Past
Education
Connections

500+ connections

Websites

Mike Brown's Summary

• Seasoned branding and marketing strategist with over 15 years of experience developing and communicating highly successful, award-winning branding and marketing campaigns that drive companies’ profitability and vision.

• Nationally recognized author and public speaker known for innovative speeches, presentations, and coaching sessions that impact productivity, revenue, and brand awareness.

• Known for leading large, cross-functional teams through market research, opportunity identification, segmentation, and marketing processes.

Specialties

• Facilitating strategic thinking, innovation & planning sessions
• Strategic market planning
• Research
• Social media strategy
• Sponsorship marketing
• Speaking, writing, and educating on strategic thinking, branding, leadership, and guerrilla marketing

Mike Brown's Experience

Privately Held; 1-10 employees; Management Consulting industry

October 2005Present (9 years) Kansas City, Missouri Area

Facilitation and training for sessions on strategic thinking, innovation, branding, social media & marketing. Clients include businesses, associations, marketing agencies, & universities. See my daily Brainzooming strategic thinking & innovation blog on LinkedIn.

Selected Speeches & Clients:

• Brainzooming - Creating a Strategic Perspective: CMO Summit, Market Research Event, Business Mktg Association, Frost & Sullivan.

• Taking the NO Out of InNOvation: Intl Assoc. of Business Communicators.

• Lessons in Branding & Change: Massachusetts Institute of Technology (MIT), Public Relations Society of America.

• Building an Internal Brand Team: American Mktg Association, American Strategic Management Institute.

Selected attendee comments:
“Thanks for the enlightening presentation...definitely going to steal some of your ideas.”

“Learned something new from each section in your presentation.”

“Terrific...Your experience & wisdom is obvious. Would love to sit through this again.”

VP - Market Strategy & Marketing Communications

YRC Worldwide

Public Company; 10,001+ employees; YRCW; Transportation/Trucking/Railroad industry

December 1990November 2009 (19 years)

YRC Worldwide provides regional, national, and international transportation services for the movement of goods.

Oversee strategic market planning development and communications for Fortune 500 corp. Drive brand development, tracking, and satisfaction research efforts. Design and align marketing tactics. Manage budgets and ROI on marketing investment. Effectively communicate marketing plan to audiences of up to 2000 people. Direct multiple advertising agency partners. Conduct M&A analyses to evaluate potential acquisitions.

Key Achievements
• Propelled marketing direction as company tripled in size.
• Orchestrate 50 strategic planning sessions annually.
• Spearheaded strategic NASCAR sponsorship, generating dramatically higher loyalty and revenue among customers.
• Produced business conferences for employee and customer audiences. Presenters included Tom Peters & Jim Collins.
• Condensed marketing business plan development timeline from 3 weeks to 1 day.

VP Marketing

Yellow Transportation

Public Company; 10,001+ employees; Transportation/Trucking/Railroad industry

June 2003May 2004 (1 year)

Strategist / Consultant

Kansas City Infobank

March 1988December 1990 (2 years 10 months)

Researched and wrote market analyses for 40+ consumer and industrial industries, forecasting sales growth and trends. Industries included greeting cards, telecommunications, healthcare, and retail.

Mike Brown's Skills & Expertise

  1. Guerrilla Marketing
  2. Market Research
  3. Social Media
  4. Market Planning
  5. Strategic Thinking
  6. Marketing Strategy
  7. Marketing ROI
  8. Marketing Communications
  9. B2B
  10. Integrated Marketing
  11. Creative Problem Solving
  12. B2B Marketing
  13. Digital Strategy
  14. Social Media Marketing
  15. Content Development
  16. Customer Experience
  17. Strategic Partnerships
  18. Social Marketing
  19. Strategic Planning
  20. Writing
  21. Marketing Research
  22. Humorist
  23. Digital Marketing
  24. Brand Development
  25. Marketing
  26. Corporate Branding
  27. Strategy
  28. Business Development
  29. Online Marketing
  30. Cross-functional Team Leadership
  31. Thought Leadership
  32. Leadership
  33. Lead Generation
  34. Mobile Marketing
  35. Brand Awareness
  36. Training
  37. Business Strategy
  38. Segmentation
  39. Customer Insight
  40. Blogging
  41. Competitive Analysis
  42. Product Development
  43. Interactive Marketing
  44. Team Building
  45. Marketing Management
  46. Sponsorship
  47. Market Analysis
  48. Email Marketing
  49. Brand Management
  50. Relationship Marketing

View All (50) Skills View Fewer Skills

Mike Brown's Education

Southern Illinois University

MBA, Marketing

January 1985August 1986

Fort Hays State University

BA, Political Science

August 1981December 1984

Mike Brown's Additional Information

Websites:
Interests:

Follow me on Twitter: @brainzooming

Groups and Associations:

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