Brad Wellman

Current

Social Media Manager at Spyder Trap Online Marketing
Hockey Referee at Beltline Hockey Referee's Association

Past

Brand Ambassador at INNOVA Marketing

Education

University of Minnesota-Twin Cities
Wayzata High School

Recommended

1 person has recommended Brad

Connections

171 connections

Industry

Marketing and Advertising

Websites

Brad Wellman’s Summary

I have substantial experience in social media monitoring, strategy development and analysis having worked with clients such as UnitedHealth Group, Nestle Nutrition, Smiths Medical, Halo Innovations, and Vote Yes Minnesota to name a few. I played a crucial role in the passing of the Clean Water, Land and Legacy Amendment during the 2008 election by managing Vote Yes Minnesota’s social media campaign, and my attention to detail has ensured meeting various project deadlines, time and time again. I also manage Spyder Trap’s social media operations as a primary contributor to the agency’s blog, and as the lead person behind their presence in social media environments.

I am a Strategic Communications major from the School of Journalism and Mass Communication at the University of Minnesota – Twin Cities, and a member of the Minnesota Interactive Marketing Association (MIMA). In my free time, I enjoy playing and officiating ice hockey, golfing, snowboarding, and blogging.

Brad Wellman’s Specialties:

Social Media, Online Marketing, Integrative Marketing Strategies, Search Engine Optimization (SEO), Search Engine Marketing (SEM)

Brad Wellman’s Experience

Social Media Manager

Spyder Trap Online Marketing

(Privately Held; Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

I manage a multitude of projects for large and small clients alike by coordinating timelines and project calendars, managing client expectations and holding people accountable to deliver results on time. I have managed social media initiatives and provided insight and strategy recommendations for clients such as Vote Yes Minnesota, Smiths Medical and Nabbit, and I am currently managing social media avenues internally for Spyder Trap.
Hockey Referee

Beltline Hockey Referee's Association

(Sports industry)

August 2001 — Present (8 years 4 months)
Brand Ambassador

INNOVA Marketing

(Marketing and Advertising industry)

June 2009 — November 2009 (6 months)

Increase brand awareness and drive sales by executing marketing efforts for The Naked Grouse whiskey and Gold'n Plump Chicken, educating consumers about each brand, their products, history and current promotional offers.

Brad Wellman’s Education

University of Minnesota-Twin Cities

BA , Journalism (Advertising - Strategic Communications), Management , 2005 — 2009

Activities and Societies:

Sigma Chi Fraternity, Minnesota Interactive Marketing Associaton (MIMA), American Marketing Association (AMA), National Student Advertising Competition (NSAC)
Wayzata High School

Diploma , 2001 — 2005

Activities and Societies:

Captain - Junior Gold A hockey team (2004 & 2005 State Champions)