President at BrandForward, Inc.
Rochester, New York Area
- Current
-
- Chief Brand Strategist at The Blake Project
- President at BrandForward, Inc.
- Past
-
- Brand management and marketing facilitator at Unilever
- Chief Brand Strategist at Brand | Cool Marketing
- Vice President of Marketing at Element K
- Director of Brand Management & Marketing at Hallmark Cards
- Assistant Director at Boy Scouts of America
- Senior Consultant at Accenture
- Education
-
- University of Kansas
- Harvard Business School
- Rensselaer Polytechnic Institute - The Lally School of Management and Technology
- John Marshall High School
- Connections
-
237
connections
- Industry
- Marketing and Advertising
- Websites
Brad VanAuken’s Summary
Seasoned brand management and marketing professional with enterprise leadership experience. Consultant, workshop facilitator, author and educator with clients throughout the world.
Brad VanAuken’s Specialties:
brand research, strategy and positioning, brand equity measurement, customer touch point design, marketing education, ideation facilitation, group facilitation, leadership development, interim marketing leadership, personal branding coach, life coaching
Brad VanAuken’s Experience
-
Chief Brand Strategist
The Blake Project
(Marketing and Advertising industry)
2004 — Present (5 years )
-
President
BrandForward, Inc.
(Marketing and Advertising industry)
December 1999 — Present (10 years 1 month)
-
Brand management and marketing facilitator
Unilever
(Privately Held; Consumer Goods industry)
2008 — 2009 (1 year )
-
Chief Brand Strategist
Brand | Cool Marketing
(Marketing and Advertising industry)
2004 — 2006 (2 years )
-
Vice President of Marketing
Element K
(Privately Held; 501-1000 employees; E-Learning industry)
June 2001 — December 2002 (1 year 7 months)
-
Director of Brand Management & Marketing
Hallmark Cards
(Privately Held; 10,001 or more employees; Consumer Goods industry)
August 1984 — December 1999 (15 years 5 months)
-
Assistant Director
Boy Scouts of America
(Non-Profit; 10,001 or more employees; Non-Profit Organization Management industry)
July 1983 — August 1983 (2 months)
Theodore L. Storer Scout Reservation, Center Barnstead, NH
-
Senior Consultant
Accenture
(Public Company; 10,001 or more employees; Management Consulting industry)
July 1979 — August 1982 (3 years 2 months)
Brad VanAuken’s Education
-
University of Kansas
Executive Development Program 1992 — 1992
-
Harvard Business School
MBA , General Management , 1982 — 1984
- Activities and Societies:
- The Century Club
-
Rensselaer Polytechnic Institute - The Lally School of Management and Technology
1975 — 1979
- Activities and Societies:
- Phalanx, Student Senator, Ski Club
-
John Marshall High School
1971 — 1975
- Activities and Societies:
- Student Association President, Salutatorian, Swim Team, Ski Club
Additional Information
Brad VanAuken’s Websites:
Brad VanAuken’s Interests:
architecture, art, music, theater, urban design, gardening, nature study, trees, hiking, kayaking, sailing, downhill skiing, travel, spirituality, reading, wine
Brad VanAuken’s Groups:
The Advertising Council of Rochester, Rensselaer Alumni Association, American Marketing Association, Maine Coastal Sailing Association, Harvard Business School Club of Rochester, Boy Scouts of America, George Eastman House International Museum of Photography & Film, Writers & Books, Rochester Area Community Foundation
-
Harvard Business School Alumni Network -
Lally Alumni -
Accenture Alumni Worldwide Group -
Harvard Business School Alumni -
Harvard Business School Century Club Alumni -
IVY GROUPS - The Professional Network for Ivy League Alumni
Brad VanAuken’s Honors:
Hallmark "Home Run" Award 1987, 1992, 1994
Rensselaer Polytechnic Institute Alumni Association Director's Award 1989
Rensselaer Polytechnic Institute Alumni Admissions Recognition of Excellence Award 1994
Rensselaer Polytechnic Institute Alumni Key Award 1994
Boy Scouts of America District Award of Merit 1996
Top 25 (Kansas City) UP AND COMERS 1997
The Advertising Council of Rochester Lantern Award 2004
Brad VanAuken’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
