Brad Nickel

Current

VP Of Product Development & Marketing at Landry & Kling, Inc. and Seasite, LLC
Partner at ClickBrain.com - Web strategy, marketing, and technology development

Past

Vice President of Product Management & Marketing at Venali
VP Appsonline at Interliant
Director Of Marketing at Equitrac

Technician at J. M. Family Enterprises

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Brad Nickel’s Summary

Technology expertise coupled with extensive marketing background. Solid strategic capability of great value to web and tech firms. Significant experience in the small business/SOHO space, but also experienced developing channel/integrator strategies targeting mid-size to Fortune 500 firms.

* 23 years experience in all aspects of corporate governance.
* Successfully built and ran the world's first web-based application service provider.
* Conceived of and managed development of the first tabbed-based web browser in 1996.
* Exceptional leadership skills that generate team enthusiasm and collaboration with outstanding results.
* Very successful lead generation experience. All market segments from SOHO to Fortune 500.
* Published freelance writer in technology and business publications.
* Accomplished public speaker.
* Extensive technology development experience as well as software development architecture and direct management of successful development teams.

Brad Nickel’s Specialties:

* Web-based advertising, web site/application design, planning, optimization, user-interface, all related technologies.
* Software reviews and analysis for true usability and functional capabilities
* Technology concepts from idea to successful product
* Product management, strategy, and planning
* Asian(Philippines) call center, support, customer service, and development expertise

Brad Nickel’s Experience

VP Of Product Development & Marketing

Landry & Kling, Inc. and Seasite, LLC

(Privately Held; Events Services industry)

October 2008 — Present (1 year 2 months)

Serving as marketing and product development/management chief to this 27 year old company as we create a new channel for the cruise meetings industry through the creation of a fully automated group cruise research and RFP system on the web - Seasite.com.

Seasite.com will transform and grow the cruise meetings market by providing the technology and training meeting and incentive planners need to effectively book group cruises.
Partner

ClickBrain.com - Web strategy, marketing, and technology development

(Internet industry)

April 2002 — Present (7 years 8 months)

http://www.clickbrain.com

Apply 23 years of technology expertise to web product concepts, marketing, technology, and strategic planning in the B2B arena. Recognized as a small business technology expert able to fashion products and concepts to the SOHO and small business market needs. Assist clients with their technology marketing strategies and product planning.

Provide web application review services and web/software interface consulting to clients of all sizes.

Build marketing driven web sites for customers utilizing open source and commercial content management systems (CMS), help them determine their proper targeting and methods of lead/customer acquisition and then manage their advertising and promotions.
Vice President of Product Management & Marketing

Venali

(Privately Held; 51-200 employees; Information Technology and Services industry)

February 2005 — February 2007 (2 years 1 month)

Responsible for all aspects of marketing and reports directly to CEO. Web advertising, channel marketing, targeting for SOHO, mid-market, and Fortune 500 and P&L responsibility for all online sales. Product/technology management and strategy. Dramatically increased quality and number of leads as well as reducing cost-per-qualified lead and sales cycles from 90-120 days to 2 weeks and less. Marketing team increased Fortune 500 leads from 3 per month to 15 plus. Partner recruitment and promotions.

All accomplished with a budget of less than $30,000 per month and a team of 4 primarily via web strategies.

Venali delivers messsages of all type via IP, including SMS, Fax, and Voice messages.
VP Appsonline

Interliant

(Public Company; 501-1000 employees; Internet industry)

January 1999 — 2001 (2 years )

Interliant was a roll-up web hosting company and a Lotus Notes and Small Business Application Service provider. I ran the small business application service provider component of the organization. While in some ways the company was a typical dotcom mess, it also had some very unique possibilities at the time. In the end we dramatically increased the customer base of AppsOnline (my division) by utilizing Lotus Quickspace and some smaller separate applications. We did this with no marketing budget and no development resources.
Director Of Marketing

Equitrac

(Public Company; 51-200 employees; etrc; Internet industry)

1993 — 1996 (3 years )

Managed over 18 hardware and software products. Also ran all aspects of marketing and business development. Responsible for revamping entire product line, upgrading, and adding new capabilies still in use in thousands of law firms around the world today.
Technician

J. M. Family Enterprises

(Privately Held; 1001-5000 employees; Wholesale industry)

1993 — 1995 (2 years )

Additional Information

Brad Nickel’s Websites:

Brad Nickel’s Interests:

web marketing, politics, computers, gardening, camping, dogs, football (Jets), merchant accounts

Brad Nickel’s Groups:

Greater Miami Chamber of Commerce, Coral Gables Chamber of Commerce, Chief Marketing Office Council

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Worldwide Contact Center Professionals - Largest Network for Call Center Professionals
The Cruise Ships Professionals
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CMO Executive Network
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