Brad Shannon

Current

• Principal at Shannon Marketing Communications (Self-employed)

Past

• Senior Account Executive at Catapult Public & Investor Relations
• Marketing Communications Specialist at Telvent Miner & Miner
• Marketing Communications Specialist at Miner & Miner

• PR Specialist, Writer at Invision
• Public Relations Coordinator at WestGroup Marketing Communications
• Editorial Assistant, Managing Editor at Preston Publications
• Member & Instructor at The Phantom Regiment

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Education

• Colorado State University
• University of Illinois at Urbana-Champaign
• Edgewood High School

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Recommended

9 people have recommended Brad

Connections

500+ connections

Industry

Public Relations and Communications

Websites

• My Company

Brad Shannon’s Summary

Expert communicator with experience in trade and technical publishing, as well as agency and client-side experience. Interest in and understanding of business and technology issues. Industry experience related to software development, geographic information systems (GIS), test and measurement and more.

Brad Shannon’s Specialties:

Public relations, marketing communications, planning, strategy, writing and editing, media relations for high-tech products and services

Brad Shannon’s Experience

• Principal

  Shannon Marketing Communications (Self-employed)

  (Self-Employed; Myself Only; Public Relations and Communications industry)

  October 2001 — Present (8 years 2 months)

  Full public relations and marketing communications services -- from strategy and messaging to implementation, content development for Web, brochures and other collateral, writing and editing for a variety of materials, including industry trade magazine articles. Special focus on communicating about technology products and services.

• Senior Account Executive

  Catapult Public & Investor Relations

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  June 2000 — October 2001 (1 year 5 months)

  PR account management, client relations, media relations, strategy, writing, editing, trade show planning.

• Marketing Communications Specialist

  Telvent Miner & Miner

  (Public Company; 51-200 employees; Information Technology and Services industry)

  1998 — 2000 (2 years )

  See Miner & Miner -- I worked there before it was acquired by Telvent.

• Marketing Communications Specialist

  Miner & Miner

  (Privately Held; 51-200 employees; Computer Software industry)

  March 1998 — June 2000 (2 years 4 months)

  Proposal manager, technical writer, marketing communications specialist. Managed proposal creation process to bid on multi-million-dollar enterprise software systems to provide asset management capabilities to utility companies. Sales support, business development, managed relationships with partners, customers and prospective clients. Created marketing collateral, performed public and media relations with local and industry trade press.

• PR Specialist, Writer

  Invision

  (Public Relations and Communications industry)

  1996 — 1998 (2 years )

• Public Relations Coordinator

  WestGroup Marketing Communications

  (Public Relations and Communications industry)

  November 1993 — June 1996 (2 years 8 months)

  Managed/coordinated projects, wrote and edited a variety of materials, primarily for Hewlett Packard test and measurement divisions (now Agilent Technologies), the agency's largest client.

• Editorial Assistant, Managing Editor

  Preston Publications

  (Public Relations and Communications industry)

  1990 — 1993 (3 years )

• Member & Instructor

  The Phantom Regiment

  (Public Relations and Communications industry)

  1983 — 1990 (7 years )

Brad Shannon’s Education

• Colorado State University

  1994 — 1998

• University of Illinois at Urbana-Champaign

  BA , English, Rhetoric , 1985 — 1990

• Edgewood High School

Additional Information

Brad Shannon’s Websites:

• My Company

Brad Shannon’s Interests:

Technology products and services, start-up and early stage companies, cycling, soccer, skiing

Brad Shannon’s Groups:

PRSA, STC, BWA, BMG, LACP, eWN, High Tech Network, FtC Chamber, Loveland Business Team, Rockies Venture Club, BMA, Loveland Chamber, Phantom Regiment, eWomenNetwork, Thompson United Soccer, Toastmasters International, Fort Collins Soccer Club, Fort Collins Arsenal, UUCJ, Bike Fort Collins, The Chicago Northwestern Alum crowd, Seibco, Velodrome Association

•    Integrated Alliances
•    Entrepreneur Mentor Society
•    Northern Colorado Networking Group
•    On Startups - The Community For Entrepreneurs
•    Inbound Marketers - For Marketing Professionals
•    ! Sales Best Practices
•    UIUC Networking
•    LinkEds & writers
•    NetworkingPros
•    ki work - powering the online business revolution
•    Bright Ideas & Entrepreneurs
•    eMarketing Association Network
•    Technology Professionals of Colorado
•    Technology Marketing Community
•    GIS
•    Toastmaster International Members
•    Fighting Illini Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Global Entrepreneurship Week
•    Informed Ideas For Writers
•    Public Relations Professionals
•    Marketing Communication
•    The Sales Association
•    Social Media Marketing
•    Freelance Success
•    Network of PR Professionals
•    SalesBlogcast.com
•    Social Media Mafia
•    PR 2.0 Lab
•    Friends of Colorado
•    Web Freelancers
•    The Freelance Writers Connection
•    Helium.com writers
•    Linked To Denver
•    Boulder Denver New Tech Meetup
•    Colorado Connections
•    PROpenMic Members
•    Northern Colorado Entrepreneurs Network (NoCoEntre.Net)
•    NOCO Technology Hub
•    Phantom Regiment Alumni
•    Loveland Chamber of Commerce
•    Link Into Northern Colorado
•    Loveland Success Alliance Mastermind
•    CEO Material
•    Solo PR Pros

Brad Shannon’s Honors:

Winner, 2005 Magellan Award from League of American Communications Professionals for best small-business public relations campaign.

Coaching Excellence Award, Fort Collins Soccer Club/Arsenal competitive program, Fall 2007

Brad Shannon’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch