Sr. Campaign Marketing Manager - Trend Micro
Dallas/Fort Worth Area
- Current
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- Sr. Campaign Marketing Manager at Trend Micro
- Past
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- VP Marketing & E-commerce at Teletouch Communications
- Global Brands Manager at Lufthansa
- Brand Manager at Travelocity.com
- Sr. Account Manager at Blanchard Schaefer Advertising & Public Relations
- Sr. Account Manger at imc2
- Education
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- University of North Texas
- Recommended
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7 people have recommended Bradi - Connections
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154
connections
- Industry
- Marketing and Advertising
- Websites
Bradi Van Noy Hays’s Summary
Polished, senior marketing professional with a proven track record of success by delivering bottom line revenue impacting results. Broad advertising and marketing experience that encompasses strategic planning, online marketing, creative development, media planning, email/CRM, events, promotions, and PR expertise. Able to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.
Bradi Van Noy Hays’s Specialties:
internet marketing and e-commerce, branding, contract negotiating, start ups, GTM strategies, project management, CRM, writing/editing and public speaking
Bradi Van Noy Hays’s Experience
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Sr. Campaign Marketing Manager
Trend Micro
(Public Company; TYO: 4704; Computer Software industry)
2008 — Present (1 year )
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VP Marketing & E-commerce
Teletouch Communications
(Public Company; 201-500 employees; TLL; Wireless industry)
2005 — 2008 (3 years )
Spokesperson for WFAA-GMT reporting on industry events and innovative products
Launched www.blogwithbradi.com as compliment to WFAA appearance- Best day 01/18/08 - 850+ hits, 100+ comments, 363 emails, most unique web visits
Planned marketing initiatives to create media opportunities ;hired PR firm to facilitate exposure
Revamped email initiatives to encompass targeted segmentation
Introduced new look and feel for brand and continued to provide artistic direction and creative strategy to solidify renewed brand image
Facilitated relationships to secure sponsorship with Crowne Plaza Invitational at Colonial, American Heart Association, ESPN Armed Forces Bowl, & Dallas Mavericks
Concepted and developed SMS platform collectively with Application Technology Director and MBlox as additional revenue channel and marketing touchpoint for internal customers and external clients •Researched and recommended Live Person customer service online chat application (Live on site 01/06/08) -
Global Brands Manager
Lufthansa
(Public Company; 10,001 or more employees; Airlines/Aviation industry)
2003 — 2005 (2 years )
• Successfully launched the advanced ordering system for Buy on Board with multiple international and domestic airlines
• Created co-op advertising revenue via the Buy on Board program -
Brand Manager
Travelocity.com
(Public Company; 201-500 employees; tvly; Leisure, Travel & Tourism industry)
1999 — 2003 (4 years )
Provided direction to the agencies in the development, execution, media planning and analysis of our brand message to include radio, TV, print and online advertising.
Motivated customer purchase on Travelocity utilizing the Travelocity brand by managing media, on and offline promotions, PR, product placement, cause marketing, consumer conventions and sponsorships
Conducted data and segmentation analysis to identify customers most relevant for the message to generate leads and increase revenue. -
Sr. Account Manager
Blanchard Schaefer Advertising & Public Relations
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1998 — 1999 (1 year )
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Sr. Account Manger
imc2
(Privately Held; Internet industry)
1997 — 1998 (1 year )
Bradi Van Noy Hays’s Education
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University of North Texas
BA , radio television and film , 1989 — 1994
Additional Information
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Bradi Van Noy Hays’s Contact Settings
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