Bradford Hagstrom
Director | Advertising Client Solutions at American Airlines
- Location
- Dallas/Fort Worth Area
- Industry
- Marketing and Advertising
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Bradford Hagstrom's Overview
- Current
-
- Director | Advertising Client Solutions at American Airlines
- CEO and President at 3DJourno, LLC
- Past
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- VP/Creative/Advertising/Marketing Director (various properties) at Knight Ridder
- Retail Advertising Director at Fort Worth Star-Telegram
- Advertising Director - Retail - Print - Online at Cox - Austin
- Advertising Director (various properties) at Gannett
- Education
-
- The University of Georgia
- Recommendations
-
4 people have recommended Bradford
- Connections
-
486 connections
- Websites
Bradford Hagstrom's Summary
Working primarily with high-end clientele selectively advertising luxury products, consumer brands and services to reach premium demographic audiences available via American Airlines media assets. American Way, Celebrated Living and NEXOS (Spanish and Portuguese languages) magazines, Admiral's Clubs, in-flight TV, digital, mobile and more.
Hagstrom spent 26 years in senior roles with leading media companies like Cox, Gannett, Knight Ridder and E.W. Scripps developing cutting edge approaches for creatively bridging new market opportunities in niche publications, online advertising and organizational structure. He is considered an expert in cross media sales, marketing platform maximization and efficiency.
Location: Dallas-Fort Worth, Texas USA
Contact: 817.967.2456
FOUNDER:
HANDBREADTH PRODUCTIONS (CAD * TV * 3D * MUSIC * FILM)
3DJOURNO, LLC - Incredible Talent, Credible News©
Today's Christian Man™ magazine and websites
AUTHOR:
Hillypilly the Missionary Filly™ series for children
The Scandinavian Skater
The Electric Alligator Pear
South African Soccer Queen
Xylem Willow
Strategic marketing expertise - luxury brand development - domain management - database analysis - retail merchandising
Specialties
Media production, luxury channel development, communication, marketing, advertising, sales, copy writing, digital photography, consulting, eCommerce, video, social media, mobile and online channels, analytics, strategic campaign optimization, leadership, training, data integration, brand identity, database analytics, Zbrush, Maya, 3D StudioMax, presentations, strategic business modeling, eBooks, eCommerce, online merchandising, web design, negotiation, syndication, CAD, internet
Bradford Hagstrom's Experience
Director | Advertising Client Solutions
American Airlines
Public Company; 10,001+ employees; AMR; Airlines/Aviation industry
September 2011 – Present (5 months) Fort Worth, TX
American Way, NEXOS and Celebrated Living brand development with a focus on the print product sales initiatives for our ultra high demographic audience. For our luxury market, destination and premium service level clientele we offer integrated marketing solutions including Admirals Clubs worldwide, web, TV, OnBoard PED and more.
CEO and President
3DJourno, LLC
Privately Held; 1-10 employees; Media Production industry
December 2007 – Present (4 years 2 months)
Leading a privately-held, Christian media consulting company specializing in original content development for global audiences, advertising, faith-based business networking, 3-D mobile platform news, digital brand stewardship from concept to delivery. Clients include ad agencies, industrial, non-profit organizations, broadcast and print media, service organizations, authors and online consulting. Duties include fund-raising, sales development, licensing, advertising and full P&L responsibility. Developed global search engine optimization (SEO) program for a start-up company that lead to a top ranking on Yahoo! and Google in a highly competitive category after only six months. He achieved 300-person worldwide affiliate member network in 16 months. His team installed IT systems integrations to expand a call-center force from six to 100 seats in ten months. Created television, radio, direct response, e-mail, mobile and newspaper advertising campaigns using data analytics to identify target market segment opportunities. Developed organizational structure, personnel development, company charter, contract language, policy and securing all legal requirements including trademarks. Along with publishing of Hillypilly the Missionary Filly Christian children’s series and Xylem Willow eBooks, Mr. Hagstrom was founder of Today’s Christian Man magazine and websites. Key focus for research and development currently is the stereoscopic 3-D arena.
Bradford Hagstrom's Skills
Bradford Hagstrom's Languages
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English
(Native or bilingual proficiency) -
German
(Professional working proficiency) -
Spanish
(Elementary proficiency)
Bradford Hagstrom's Education
The University of Georgia
BA/Journalism, Advertising, Marketing, Quantitative Analysis and Research
1982 – 1985
Activities and Societies: Pi Kappa Alpha, UGA freshman football, Air Force ROTC, car racing
Bradford Hagstrom's Additional Information
- Websites:
- Interests:
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Aviation, Photography, Luxury, Retail, Theology, 3D Technology, News, Mobile 3D learning, Consulting, Marketing, Stereoscopic 3-D, Brand Development, Business Plans, Small Business, Fighting Breast Cancer, Entrepreneurs, Film making, Cinematography, Higher Education
- Groups and Associations:
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Park Cities Presbyterian Church, Laidley's Ladies & Gentlemen Foundation, AAF, AMA, SPJ, Freelance, 3-D, Media Professionals Worldwide, Journalists and Journalism, Green Communicators
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- Honors and Awards:
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Digital Edge award finalist – Best Design and Site Architecture, 2008
NAA Media Innovation Awards, Online, Best Advertising Placement/Shape Innovation, 2008
Best Use of Creative in Print (newspaper), Akron Ad Club, 2005
Best Customer Retention Program Nominee, DFWIMA, 2001
Best Revenue Idea, TNAMA, 1999
Contact Bradford for:
- consulting offers
- new ventures
- expertise requests
- business deals
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