Senior Interactive Producer
Greater Minneapolis-St. Paul Area
Senior Interactive Producer
Greater Minneapolis-St. Paul Area
I have spent my professional career creating innovative uses for emerging technology and media. In both small agency and large corporate environments, I have served as creative director, web producer, strategist, and many other roles central to business development and marketing. Detail oriented with a great eye for design, I excel at developing and implementing new media and interactive strategy.
As we define Web 2.0, new approaches to marketing and program development are necessary to keep up with the continual decentralization of the internet and the explosion of new media.
My formal education as a scientist combined with my professional experience as a technologist provides me with a unique approach to business: I am eager to experiment with new ideas but also able to provide the analysis and refinement necessary to turn great ideas into successful ones.
(Public Company; 51-200 employees; Marketing and Advertising industry)
May 2007 — Present (2 years 7 months)
(Public Company; 1001-5000 employees; LYV; Entertainment industry)
April 2005 — January 2007 (1 year 10 months)
• Transitioned company away from a single product line of onsite deliverable CDs through the development of the first Instant Live branded download store and other digital initiatives.
• Designed and produced InstantLive.com along with accompanying MusicToday storefront.
• Focused new media and marketing strategies through web analytics.
• Created current branding of Instant Live products and materials and handled art direction for all packaging and promotional items.
• Managed budget for new technology purchases and media creation.
(Music industry)
September 2004 — December 2004 (4 months)
• Coordinated logistics for national tours and events including the 2004 Pixies reunion tour.
• Upgraded and improved production system to incorporate new technologies and cut CD creation time in half.
• Implemented improved workflow design to resolve numerous product fulfillment and customer service issues.
(Privately Held; 1-10 employees; Music industry)
August 2003 — September 2004 (1 year 2 months)
• Oversaw national operations of Minnesota based company.
• Developed proprietary recording infrastructure to enable studio quality compact discs and digital downloads to be released minutes following a live performance.
• Coordinated customer service and order fulfillment of online and onsite sales.