Social Media Evangelist
Orange County, California Area
- Current
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- CEO at trueAnthem
- Past
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- COO at Circa 5 Publishing
- President & Co-Founder at American MoldGuard
- VP Sales at Directfit
- Director, Business Development at NewsEdge / Thomson
- Sales Representative at Data General
- Education
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- San Diego State University-California State University
- Recommended
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2 people have recommended Brad - Connections
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189
connections
- Industry
- Executive Office
- Websites
Brad Barnes’s Summary
I started selling computers when they required raised floors and climate controlled rooms. While at Data General I was part of an experimental sales team that sold the first full screen portable computer called the DG-1. In the mid 80’s I went to work for Lotus Development Corporation and the spreadsheet 1-2-3. Lotus 1-2-3 was the largest selling PC software application at that time.
In 1990 I was part of the team that built Desktop Data, renamed to NewsEdge and we took it public in 1996 (NASDAQ: NEWZ). I played a number of roles on the sales side of the house. It was sold several years later to Thompson Financial where it still sits today. In 1997 was recruited by Brad Pantoskey to join the IT Staffing business located in Irvine, CA. In the late 90’s the Internet exploded and the demand for qualified IT personnel was growing at a very demanding rate. We took on several rounds of financing and grew to a 17 office, $60M business in 4 years. In 2001 when the dot com industry exploded and our business shrunk considerably I moved on to other non technology ventures.
After finding my way around the world for a couple of years, in 2002 I finally settled down and got enamored by a unique product that could prevent toxic mold from growing in homes. After raising several million dollars and 2 years, we built a 5 state, 12 city service organization to prevent the growth of mold. We helped minimize the risk that large home builders faced from the spread of mold. After a lot of hard work and great success, in April 2006 we took American MoldGuard public (NASDAQ: AMGI).
After getting into the magazine publishing business for a short stint I have found my way back into technology. trueAnthem is powered by a creative new advertising and viral marketing model that allows fans of rising and unsigned bands to download free digital music. Kids want music for free and we give them what they want.
Brad Barnes’s Specialties:
Start-up, Turnaround, Sales and Marketing, Branding
Brad Barnes’s Experience
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CEO
trueAnthem
(Music industry)
January 2008 — Present (2 years )
trueAnthem (trueAnthem.com), a breakthrough Social Media Marketing company, is focused on delivering advertisers a long-term relationship with its consumers. trueAnthem delivers precision targeting: getting the right message to the right person leveraging the relationships between aspiring artists and their loyal fans. The viral success comes from the artist to their fans, friends of fans, and friends of friends, to deliver the brand messaging through a trusted source.
trueAnthem has raised $2.6M in angel financing and are preparing for a Series A round of capital investment. We first launched trueAnthem in April of 2008 and have quickly tapped into the rise of social media advertising budgets.
trueAnthem's metrics are delivering advertisers a greater Return On Investment (ROI) with fewer dollars spent. trueAnthem's Viral Brand Genome is delivering key metrics allowing advertisers to understand key demographics, social ambassadors, and a platform for repeated consumer engagement. Explore trueAnthem.com and experience how free music is the vehicle to social media success. -
COO
Circa 5 Publishing
(Privately Held; 11-50 employees; Publishing industry)
May 2006 — December 2007 (1 year 8 months)
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President & Co-Founder
American MoldGuard
(Public Company; 51-200 employees; AMGI; Construction industry)
November 2002 — April 2006 (3 years 6 months)
Toxic mold prevention for new constructions single-family and multi-family structures.
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VP Sales
Directfit
(Privately Held; 201-500 employees; Staffing and Recruiting industry)
1997 — 1999 (2 years )
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Director, Business Development
NewsEdge / Thomson
(Executive Office industry)
1990 — 1997 (7 years )
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Sales Representative
Data General
(Executive Office industry)
1983 — 1987 (4 years )
Brad Barnes’s Education
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San Diego State University-California State University
1980 — 1983
Additional Information
Brad Barnes’s Websites:
Brad Barnes’s Interests:
International Travel, New Technology, Great Tequila, Yoga, Triathlons, Stand-up Paddling, Anything My Kids Like to Do
Brad Barnes’s Groups:
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Music Industry Forum -
MusicBiz -
Music Publishing And Licensing -
Advertising Music
Brad Barnes’s Contact Settings
Interested In:
- getting back in touch
