Brad Aronson

Connections

500+ connections

Industry

Marketing and Advertising

Brad Aronson’s Summary

Business Experience:

Founded interactive advertising agency i-FRONTIER and grew it from a $10K investment into one of the top ranked interactive ad agencies in the U.S. Generated more than twice industry average profit margins. Chosen as one of the Best Places to Work in PA for multiple years and received awards and recognition for progressive management from American Psychological Association, Philadelphia Chamber of Commerce and Philadelphia Magazine. Clients included: AT&T, Book of the Month Club, Universal Studios, Discovery Channel, Johnson & Johnson, Pfizer, ING DIRECT. Sold the business to aQuantive (AQNT).

Served on AQNT’s executive team and managed i-FRONTIER. Moved into a role starting new businesses and services for AQNT business units. After Microsoft (MSFT) purchased AQNT, worked for Microsoft managing an online sales lead generation business that was previously owned by AQNT.

Co-author: Advertising on the Internet (John Wiley & Sons)
Author: Strategies for Branding, Driving Traffic and Sales (Jupiter Research)
Board Member: Listen Logic (Internet social media monitoring company) and Verilogue (technology driven pharmaceutical market research company)

Non-profit Experience:

Board Member and Volunteer for Spark The Wave, organization that provides leadership training to students who perform community service and represent the next generation of community/non-profit leaders.

Served as Host Family/Mentor for 5 students in the A Better Chance in Lower Merion program. Organization provides educational opportunities to academically gifted, economically disadvantaged minorities. Participants live in a group home and attend a top quality public high school.

Chaperone annual trip to El Salvador for the Keene High School Community Service Club. Build approximately 5 houses each year.

Served as Committed Partner for Philadelphia Youth at Risk Program – mentor and role model.

Provide marketing consulting to non-profit organizations.