Brad Pendergraph

I have worked in the pharmaceutical industry since 1991, working with both US domestic and international markets ranging from Europe to Egypt to Brazil. My experiences have included projects taking data from varying sources and making it understandable and usable in various levels of an organization. In my previous organization, I automated reports used by sales management at area, region, and district levels based on feedback directly from the clients receiving the data. I have been privately involved in Social Media / New Media since April 2005 and have done multiple interviews and production for my own show, as well as produced segments for several other PodCasts. This experience translated into my becoming active in integrating Social Media engagement into the corporate sphere.

As a member of Novartis' Social Media Catalyst Team, I worked with various Social Media organizations and researched Social Marketing and Social Media in Customer Relationship Management, Word of Mouth Marketing, and Direct to Consumer Marketing. I was a member of the team, made up of global communications and legal members, that created the Novartis Social Media Guidelines and Standard Operating Procedures. I was also on the author team that responded to the US FDA's request for comments as part of their development of Social Media Guidelines. After working in a consulting capacity with Novartis' cystic fibrosis team, I joined the Multi-Channel Marketing team in May 2010. My current responsibilities involve acting as driver and advisor to our Ethical Pharmaceutical brands in the area of Social Media/Marketing, developing metric analyses, as well as creating internal practice guidelines based on the standard operating procedures.

Websites:

• Brad at Pharma - Blog
• Whole Lot of Nonsense PodCast

Groups and Associations:

New Jersey PodCasters Association, Disembodied Voices PodCast Group, New Media Dads

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  Biotech & Pharma Professionals Network
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  Bristol-Myers Squibb Alumni Network (for past and present BMS employees)
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  Glaxo Smith Kline - Consumer HealthCare
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  New Media, Social Media, and Social Networking Participants
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  Novartis Alumni
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  Pharmaceutical Marketing
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  Science Fiction readers, writers, collectors, and artists