Brandon Peele

Current

Business Development at AOL Ventures / AOL Communications
Council Member at Gerson Lehrman Group

Past

Graduate Student Instructor at Haas School of Business
Business Development at Crackle (Sony Pictures Entertainment)
Consultant at Independent Strategy Consulting

Research and Expansion Manager at SunTechnics
Manager, Business Development & Strategy at Intertainer, Inc.
Analyst at Intertainer, Inc.
Investment Banking Analyst at Merrill Lynch & Co.
Internships at -

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Education

Columbia University - Columbia Business School
University of Illinois at Urbana-Champaign
University of Illinois at Urbana-Champaign - College of Business

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Recommended

29 people have recommended Brandon

Connections

500+ connections

Industry

Internet

Websites

Brandon Peele’s Summary

I have a broad background in business development, strategy, leadership development and consulting with social media, online video and finance firms.

I am a catalyst for entrepreneurship, business development and capital raising.

Brandon Peele’s Specialties:

Subject Matter Expertise: social media, distributed social utilities, online video. Functional expertise: relationship/business development, negotiation, leadership development, quantitative analysis, public speaking.

Brandon Peele’s Experience

Business Development

AOL Ventures / AOL Communications

(Internet industry)

2008 — Present (1 year )

- Creating communications, social media and content experiences
- AIM, Bebo and AOL Ventures business development
Council Member

Gerson Lehrman Group

(Privately Held; Financial Services industry)

2007 — Present (2 years )

Technology, Media & Telecommunications Council
- Providing strategic advisory services across the advertising, media and communications sectors.
Graduate Student Instructor

Haas School of Business

(Educational Institution; 5001-10,000 employees; Higher Education industry)

January 2008 — April 2008 (4 months)

Course: Creativity and Personal Mastery
Subject matter: leadership, self-awareness, personal development, creativity, philosophy
Business Development

Crackle (Sony Pictures Entertainment)

(Entertainment industry)

2007 — 2008 (1 year )

- Developed content, distribution and technology partnerships with Bebo, Veoh, Adobe Media Player, Blinkx, Zune, Seeqpod, VeZoom and Pixsy
- Authored three strategy projects with MBA consulting teams from Kellogg (multiplatform distribution), Haas (Latin American distribution) and Michigan (brand and revenue strategy)
- Developed traffic acquisition strategy with partners such as AdOn Networks, Spark Studios, ABC Search and AdEngage
Consultant

Independent Strategy Consulting

(Management Consulting industry)

2004 — 2008 (4 years )

Projects:
- Babylife (www.gobabylife.com): developed business plan, and fundraising/team building strategy for angel investment round
- XEO Design (www.xeodesign.com): developed viral growth strategy for meta-social network game
- BabyCenter/Johnson & Johnson (www.babycenter.com): developed a competitive analysis benchmarking key financial, web and operating metrics
- RealChange (www.realchange.com): developed sustainability strategy best practices and 5-day sustainability workshop
- Link TV (www.linktv.org): developed key tracking reports, performance benchmarks, board presentation and donor acquisition intelligence
- The 451 Group (www.the451group.com): developed firm competencies in tracking telecommunications and technology mergers
- ManyOne (www.manyone.net): developed partnership proposal for the Office of Communications (UK governing body)
- Channel G (www.channelg.tv/): developed corporate partnership strategy
Research and Expansion Manager

SunTechnics

(Privately Held; Computer Software industry)

2005 — 2006 (1 year )

BUSINESS AND ORGANIZATIONAL DEVELOPMENT
- Initiated organizational development projects relating to teambuilding, communication, values statements and management development
- Created infrastructure for the sales operation: sales strategy, performance guarantee, contracts, financing partnerships, risk analysis
- Developed sales channels: residential, commercial, developer and municipal segments
- Created international infrastructure related to knowledge sharing, web marketing, corporate branding
Manager, Business Development & Strategy

Intertainer, Inc.

(Entertainment industry)

2000 — 2002 (2 years )

- Member of teams creating investment, content, technology and distribution partnerships for Intertainer, a Video-On-Demand (VOD) firm
Analyst

Intertainer, Inc.

(Entertainment industry)

1999 — 2000 (1 year )

- Provided analytic support to sales, marketing, finance and content teams to build partnerships with companies such as Microsoft, Comcast, Adelphia, Intel, Sony and NBC.
Investment Banking Analyst

Merrill Lynch & Co.

(Public Company; BAC; Financial Services industry)

1998 — 1999 (1 year )

- Delivered corporate finance, mergers and acquisition and advisory services for companies such as McDonald's, Sears, Case, Agco and Borg-Warner Automotive.
Internships

-

(Management Consulting industry)

May 1997 — May 1997 (1 month)

TELEVISION PACKAGING: United Talent Agency (Summer 2004)
-Serviced clients such as Dr. Laura Berman, Jamie Kennedy, Tori Spelling, RDF Media, Mess Media, Protagonist
-Performed network coverage of ABC, ABC Family, Disney Channel, A&E and Spike

PRODUCTION: Double Nickel Entertainment (Spring 2004)
Double Nickel is a production company that has a first-look deal with Warner Bros. Studios.
- Performed coverage for film and television projects
- Developed rights database for book-to-film projects

MARKETING: LivePerson, Inc. (Summer 2003)
- Developed strategic marketing plan for new product launch
- Produced competitive analysis for two software products

VENTURE CAPITAL: Platinum Venture Partners (Summer 1997)
- Analyzed investment opportunities in the technology and media sectors

Brandon Peele’s Education

Columbia University - Columbia Business School

MBA , Management, Media , 2002 — 2004

Activities and Societies:

Rugby Club, Founder & Coach of Women's Rugby Club, Columnist - The Bottom Line, Follies, Social Venture Competition
University of Illinois at Urbana-Champaign

BS , Finance , 1994 — 1998

Activities and Societies:

Dean's List, Top 100 Seniors Honorary, Order of Omega
University of Illinois at Urbana-Champaign - College of Business

BS , Finance , 1994 — 1998