Web Marketing Manager Europe at Esselte
United Kingdom
Web Marketing Manager Europe at Esselte
United Kingdom
Boyd Sargeant is a professional Digital Marketing Manager working in a busy commercial environment with over 6 year’s online experience, managing multiple international websites and email marketing programs for global brands. Currently employed by a large intenational company with previous employment with superbrand, blue chip, aerospace and specialist industries. Able to work and communicate effectively at all levels, highly motivated, target driven team player.
• Online evangelist and ambassador
• Strategic and creative leader
• Team management and motivator, including agencies
• Budget management
• Achieving digital marketing KPI’s
• Key stake holder buy-in and support champion
(Privately Held; 5001-10,000 employees; Consumer Goods industry)
November 2007 — Present (1 year 9 months)
Responsible for all digital marketing across Europe for Esselte and Leitz, including:
- 26 Esselte and 6 Leitz websites
- Implementation of 17 new Esselte websites
- 20 web coordinators
- European email marketing implementation, training and management
- Pan European on-line campaigns including microsites and email
- On-line strategy
- Training of web coordinators
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
2000 — Present (9 years)
Responsible for budget, management of suppliers and company decisions.
(Public Company; Marketing and Advertising industry)
April 2002 — October 2007 (5 years 7 months)
Responsible for all digital marketing across EMEA & ANZ for B&D and DEWALT
(Public Company; Marketing and Advertising industry)
September 1999 — April 2002 (2 years 8 months)
Engineering responsibility for European B&D and DEWALT purchased accessories and attachments.
(Public Company; Mechanical or Industrial Engineering industry)
1996 — 1999 (3 years)
• Management of a multi-disciplinary team of designers
• Responsibility for the quality and accuracy of work within the department, ensuring the high standards of ISO9001 and requirements of Lloyds audits
• Reporting departmental KPI’s to director level
• Responsible for recruiting, long term training and assessment/appraisals
Computing