Ken Lyons - Boston SEO

Current

Marketing Manager at WordStream
Boston SEO, Internet Marketing Consultant at MetaRocket SEO

Past

Web Content Coordinator at UMass Lowell

Education

University of Massachusetts at Lowell

Recommended

1 person has recommended Ken

Connections

31 connections

Industry

Internet

Websites

Ken Lyons - Boston SEO’s Summary

Six years in marketing communications
Four years in web/internet marketing
Looking for a salaried position in the web marketing field, including SEO, SEM, PPC

Now taking on new clients for search marketing consulting: SEO, SEM, PPC

Ken Lyons - Boston SEO’s Specialties:

I specialize in promoting websites for clients, through search engine marketing, including organic search engine optimization (SEO) and paid search advertising (PPC)

Ken Lyons - Boston SEO’s Experience

Marketing Manager

WordStream

(Privately Held; Internet industry)

2009 — Present (less than a year)

Inbound marketing, SEO efforts, social media
Boston SEO, Internet Marketing Consultant

MetaRocket SEO

(Internet industry)

January 2005 — Present (4 years 7 months)

Identify web marketing needs for clients, including content creation and search engine optimization (SEO) program, resulting in top 10 search engine results placement in Google, Yahoo and MSN
Web Content Coordinator

UMass Lowell

(Educational Institution; Higher Education industry)

March 2004 — February 2009 (5 years)

I supervise the content for more than 200 academic, administrative and research websites, consisting of more than 300K pages; serve as in-house search engine marketing (SEO) expert

Responsibilities:

>Oversee more than 200 content managers, who work in the CMS (Serena Collage), upholding high editorial and web design standards
>Provide technical support to the more than 200 CMS managers
>Write and edit content for new and existing websites
>Design and implement search marketing campaigns, including organic keyword research, meta tag enhancement and link-building as well as pay-per-click (PPC)
>Monitor web analytics, tracking trends and identify opportunities for conversion improvements
>Develop overarching web strategies, including interactive Web 2.0 features such as blogging and chats
>Advise clients on design, architecture, content and marketing of websites
>Conduct web usability studies and implement results to enhance overall website effectiveness