Paola Bonomo

Current

Vice President, Online Business Unit at Il Sole 24 Ore
Angel Investor at Italian Angels for Growth

Past

Senior Director, EU Operations at eBay
Senior Director, Marketing at eBay
Director, Marketing at eBay

Principal at McKinsey & Company, Inc.
Associate Principal at McKinsey & Company, Inc.

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Education

Stanford University Graduate School of Business
Stanford University Graduate School of Business
Stanford University Graduate School of Business

Università Commerciale 'Luigi Bocconi'

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1 more...

Recommended

10 people have recommended Paola

Connections

500+ connections

Industry

Internet

Websites

Paola Bonomo’s Summary

Key specialties: Internet, Marketing, Strategy, General Management. Relentless Web evangelist and educator. Blogger and social media practitioner.

Paola Bonomo’s Specialties:

Reinventing the newspaper business online!
Also, Leading-edge experience in e-commerce with focus on Internet Marketing, Relationship Marketing, Brand Management, PR, Community.
Previously, 10+ years experience as a management consultant serving leading corporations on issues of growth, competitive strategy, and operational excellence.

Paola Bonomo’s Experience

Vice President, Online Business Unit

Il Sole 24 Ore

(Public Company; s24.mi; Newspapers industry)

September 2009 — Present (3 months)

I am responsible for both strategy and operations at the Online Business Unit of Italy's largest economic and financial newspaper.
Angel Investor

Italian Angels for Growth

(Civic & Social Organization industry)

January 2009 — Present (11 months)

I screen investment opportunities in the Internet space.
Senior Director, EU Operations

eBay

(Public Company; eBay; Internet industry)

January 2009 — August 2009 (8 months)

Member of European leadership team with responsibility for coordination across Marketing, PR, CS, Product Services & Technology, and Advertising within regional operating model.
Reporting to VP, International Operations.
Senior Director, Marketing

eBay

(Public Company; 10,001 or more employees; ebay; Internet industry)

March 2008 — December 2008 (10 months)

Lead a team of Marketing and PR professionals with the mission of establishing eBay's brand in the minds of mainstream Italian consumers and expanding the frontier of ecommerce.
. Manage the entire online marketing budget for eBay Italy, deployed across Paid Search, Affiliation, portals, comparison shopping sites and other marketing partners.
. Develop site content to optimize Natural Search performance of eBay results.
. Drive buyer experience strategy to foster loyalty and retention; introduce dedicated Top Buyer Programs.
. Deliver relevant and effective onsite merchandising and Direct Marketing campaigns.
. Responsible for PR, Events and Community Development.
I am also responsible for on-eBay advertising revenues (text and graphical advertising by their-party advertisers on eBay.it).
Director, Marketing

eBay

(Public Company; 10,001 or more employees; ebay; Internet industry)

June 2005 — February 2008 (2 years 9 months)
Principal

McKinsey & Company, Inc.

(Partnership; 5001-10,000 employees; Telecommunications industry)

January 2001 — June 2005 (4 years 6 months)

· Strategic and corporate planning. Developed mobile business plans in both new business launches and international expansions. Designed business development process to address future market and technology threats and opportunities for an integrated player. Advised a fixed-line incumbent on mobile entry strategies in a mature market.
· Marketing and product management. Led innovative consumer and business market segmentations. Designed cross-functional process for a leading mobile operator to streamline decisions on introduction and launch of third-party products/services.
· Revenue stimulation and churn reduction. Defined CRM initiatives for an advanced Central European operator.
· Mobile handsets. Conducted European strategy assessment for a Far Eastern leader in CDMA handsets.
Associate Principal

McKinsey & Company, Inc.

(Partnership; 5001-10,000 employees; Management Consulting industry)

July 1999 — December 2000 (1 year 6 months)

Retailing
· Redesigned assortment planning and replenishment at a non-food retailer.
· Researched negotiation practices in relationships between manufacturers and retailers of branded consumer goods across Europe and North America.
Internet portals
· Supported partnership negotiations for launch of vertical channels at a leading portal. Spearheaded adoption of tools to increase portal revenues (customer profiling, reward programs).

Paola Bonomo’s Education

Stanford University Graduate School of Business

Executive Program , Customer-Focused Innovation , 2008 — 2008

One-week program combining research, case discussions and a hands-on design experience, run in partnership between the Stanford GSB and the d.school - Hasso Plattner Institute of Design.
Stanford University Graduate School of Business

Executive Program , Interpersonal Dynamics for High Performance Leaders , 2005 — 2005

One-week full immersion GSB Alumni program.
Stanford University Graduate School of Business

MBA , Business Administration , 1993 — 1995

Arjay Miller Scholar (top 10% of class)

Activities and Societies:

Europe Club, Women in Business
Università Commerciale 'Luigi Bocconi'

BA , Business Administration , 1987 — 1991

Additional Information

Paola Bonomo’s Websites:

Paola Bonomo’s Interests:

Contemporary art, art books and museum publications, scuba diving (PADI Advanced Open Water Diver), creative and non-fiction writing, American fiction, design and typography, traditional Modena balsamic vinegar, yoga.