President/CEO at Zeesman Communications, Inc.
Greater Los Angeles Area
- Current
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- President/CEO at Zeesman Communications, Inc.
- Past
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- Vice President, Western Sales at Internet Wire (now Marketwire)
- Vice President, Client Development (MCTV Division) at Medialink
- Vice President, Western Region at Medialink
- General Manager, Los Angeles Bureau at Medialink
- Los Angeles Bureau Manager at PR Newswire
- Education
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- Pepperdine University, The George L. Graziadio School of Business and Management
- University of California, Los Angeles - The Anderson School of Management
- University of Southern California
- Recommended
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10 people have recommended Bonnie - Connections
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115
connections
- Industry
- Marketing and Advertising
- Websites
Bonnie Nijst’s Summary
Bonnie Nijst brings more than 20 years of experience in sales, marketing, public relations and communications consulting to the integrated marketing programs Zeesman creates for organizations in both the public and private sectors.
Prior to joining the company in 2000, she held senior management positions with Medialink, MCTV, PR Newswire and Marketwire. During her 11 years with Medialink, she worked closely with a wide variety of global brands, including Apple, Cisco Systems, Nike, Amazon.com, adidas, Silicon Graphics, RealNetworks, Chevron and Gap. One of the highlights of her tenure there was working with Intel on its legendary “Intel Inside” campaign to leverage outreach via TV and radio. She oversaw research to benchmark the awareness of the Intel brand in newsrooms, and was instrumental in popularizing the “PC Dads,” Intel’s consumer education spokespersons. She also created a national weekly radio insert called “Everyday Computing with the PC Dads.”
Active in the business and nonprofit communities, she is past president of NAWBO-LA and past vice chair of the Enterprise Institute of NAWBO-LA, the organization’s 501(c)(3). She currently serves on the board of directors of the California Family Health Council, and is a member of both the Minority Business Enterprise Input Committee of the Southern California Minority Business Development Council and the Economic Development Council of the Beverly Hills Chamber of Commerce. She is also a member of Women Presidents’ Organization.
Bonnie Nijst’s Specialties:
Strategy, messaging, branding, sales-centric marketing programs
Bonnie Nijst’s Experience
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President/CEO
Zeesman Communications, Inc.
(Marketing and Advertising industry)
2000 — Present (9 years )
Zeesman Communications works closely with its clients to engage their target audiences, while helping them to meet their business and organizational objectives. The firm's capabilities include research, strategy, messaging, naming, corporate identity, advertising, direct mail, Email Relationship Marketing (ERM) programs, websites and collateral design. Practice areas include professional / financial services, nonprofit / government, manufacturing and technology.
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Vice President, Western Sales
Internet Wire (now Marketwire)
(Privately Held; 51-200 employees; Public Relations and Communications industry)
2000 — 2000 (less than a year)
Established the company's first outside sales force in the western U.S. Launched the industry's first multimedia press release products designed for consumers. Created the company's first national customer service team.
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Vice President, Client Development (MCTV Division)
Medialink
(Public Company; 201-500 employees; MDLK; Public Relations and Communications industry)
January 1998 — December 1999 (2 years )
Responsible for revenue and relationship development among Fortune 100 companies, as well as the region's largest PR agencies.
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Vice President, Western Region
Medialink
(Public Company; 201-500 employees; MDLK; Public Relations and Communications industry)
January 1995 — December 1997 (3 years )
Responsible for sales and client service in 13 western states, overseeing bureaus in Los Angeles, San Francisco and Dallas.
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General Manager, Los Angeles Bureau
Medialink
(Public Company; 201-500 employees; MDLK; Public Relations and Communications industry)
September 1988 — December 1994 (6 years 4 months)
Managed the Los Angeles Bureau; responsible for sales and day-to-day management of staff and resources.
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Los Angeles Bureau Manager
PR Newswire
(Public Company; 501-1000 employees; Public Relations and Communications industry)
1983 — 1988 (5 years )
Managed editorial, sales and administrative staff serving the Southern California and Southwestern U.S.
Bureau Manager (1986-1988); Sales Manager (1984-1985); Editor (1983)
Bonnie Nijst’s Education
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Pepperdine University, The George L. Graziadio School of Business and Management
Business Certificate Program/LBA ,
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University of California, Los Angeles - The Anderson School of Management
Certificate , Management Development for Entrepreneurs
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University of Southern California
B.A. , English
Additional Information
Bonnie Nijst’s Websites:
Bonnie Nijst’s Groups:
National Association of Women Business Owners, Women Presidents' Organization, Women's Business Enterprise National Council, Southern California Minority Business Development Council, UCLA Anderson School Alumni Association, USC Alumni Association, Beverly Hills Chamber of Commerce Economic Development Council
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UCLA Anderson Alumni Network -
National Association of Women Business Owners -
NAWBO-LA
Bonnie Nijst’s Honors:
Small Business Administration "Women in Business Champion of the Year Award"; "Member of the Year" of the National Association of Women Business Owners, Los Angeles
Firm Awards for Marketing and Design: American Graphic Design Awards, Creativity Annual Awards, International Davey Awards, MarCom Awards, Applied Arts Awards, HOW Awards, Webby Award Nominee
Bonnie Nijst’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
