Senior Editor at Lucasfilm
San Francisco Bay Area
- Current
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- Senior Editor and Online Content Developer at Lucasfilm
- Past
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- Editor at Virtual Corral, LLC
- Content Developer at @Home Network
- Senior Editor at America Online (Nullsoft)
- Senior Content Editor at Excite@Home
- Education
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- University of Colorado at Boulder
- Recommended
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4 people have recommended Bonnie - Connections
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- Industry
- Entertainment
- Websites
Bonnie Burton’s Summary
Seasoned editor, book author, journalist and blogging expert with a rich background in print and online media available for freelance projects, contract assignments or media commentary. My expertise addresses the growing market of women between the ages of 18-30 and teens, as well as transmedia storytelling and viral marketing using blogs, forums and social networking.
I founded one of the first women's pop culture web sites and blogs called Grrl.com and have been featured in Entertainment Weekly, Tech TV, CNN Headline News, E! Network, Online Journalism Review, Print, Fast Company, BBC, and Yahoo! Underground.
Bonnie Burton’s Specialties:
teen marketing, kid marketing, viral marketing, brand content development, online community building, blog marketing, branding and identity, entertainment journalism, online culture journalism, transmedia storytelling
Bonnie Burton’s Experience
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Senior Editor and Online Content Developer
Lucasfilm
(Privately Held; 201-500 employees; Entertainment industry)
May 2003 — Present (5 years 3 months)
* Write daily content (including cast/crew interviews, movie news and product information) for Starwars.com and Indianajones.com.
* Write daily content for Official Starwars.com Blog.
* Created and admin Star Wars Blogs.
* Maintain Kids section of Starwars.com which includes drawing tutorials, original crafts and fun educational articles.
* Created Star Wars Rocks section where I interview bands, actors, authors and celebs about their love for the films.
* Expertise in transmedia storytelling and viral marketing Star Wars to teen girls. -
Editor
Virtual Corral, LLC
(Entertainment industry)
2006 — 2008 (2 years)
Editor and content writer for Jitter Fingers (initial product of Virtual Corral, LLC. ) -- a social networking site and entertainment/fashion/shopping destination for tween girls. Write daily and weekly content polls, widgets, book and magazine reviews, and more. Viral market site through blogging and social network outreach.
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Content Developer
@Home Network
(Internet industry)
1996 — 2001 (5 years)
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Senior Editor
America Online (Nullsoft)
(Public Company; 51-200 employees; Internet industry)
February 2001 — August 2001 (7 months)
In charge of the editorial direction of Winamp.com. Wrote/edited content for Winamp.com. Also wrote monthly newsletter. Programmed content for the Artist Discovery Network (AOL Music channel).
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Senior Content Editor
Excite@Home
(Public Company; 1001-5000 employees; Internet industry)
February 1996 — January 2001 (5 years)
* Senior Entertainment Editor
Defined the personality and editorial voice of the broadband entertainment content in Music, Movies, Celebs and TV.
* Senior Web Waste Editor
Created and produced the teen channel Web Waste. Elements of the site included sections on comics and online zines, as well as a blog on strange Web sites called Phreaky Phriday Phun Linx. Web Waste also featured a weekly video podcast called Ask Bonnie, where viewers emailed questions about a selected topic for me to answer. You can see an example of the show here: http://www.youtube.com/watch?v=QBmsmjxGbmY
* Senior Just Kids Editor
Developed and produced the personality and editorial voice of the Just Kids channel. Wrote and edited daily editorial packages with topics covering both entertainment and education.
Bonnie Burton’s Education
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University of Colorado at Boulder
BA, BS, English, Journalism, 1990 — 1995
Additional Information
Bonnie Burton’s Websites:
Bonnie Burton’s Interests:
blogging, teen marketing, sci-fi, screenwriting, drawing, viral marketing, fiction writing, internet culture, podcasting
Bonnie Burton’s Honors:
Author of the books:
"Girls Against Girls" (Orange Avenue)
"You Can Draw: Star Wars" (DK Publishing)
"Never Threaten to Eat Your Co-Workers: Best of Blogs" (Apress)
Contributing writer for print magazines:
* Wired
* Geek Monthly
* BUST
* CRAFT
* Star Wars Insider
* Organic Gardening
Contributing writer/editor for online sites:
* Astrology.com
* Backwash.com
* Teenwire.com (Planned Parenthood)
* Emode.com/Tickle.com
* MissClick.com
Bonnie Burton’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
