Mash Bonigala

Mash Bonigala

Brand Differentiator & Strategist, Branding and Inbound Marketing

New York, New York (Greater New York City Area)
Marketing and Advertising

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Mash Bonigala's Overview

  • CEO at LogoDesignWorks

500+ connections


Mash Bonigala's Summary

With over 15 years of experience in Brand Identity Design and Branding in general, I run two successful companies and advice my clients on Brand Value Clarity and Brand Strategy.

I believe that Branding is an important foot launch pad for any successful business. Most businesses do not pay attention to branding and instead focus too much on tweaking their product/service or pricing and on the wrong target market etc. But with a solid Brand Value Clarity, businesses can understand what their focus is and then translate that into their product or service and offer it to the right target market.

If you believe the same and want to talk about your brand, connect with me and I am sure I can add value to your business.

You can follow me on Twitter, Facebook and Google+ using the following links:

Mash Bonigala's Experience

Privately Held; 11-50 employees; Design industry

January 1998Present (16 years 9 months) Madison Avenue, New York

Spellbrand Inc. is an online small business solution provider. We deal in branding, design, websites, e-commerce applications and web 2.0 applications.

Privately Held; 11-50 employees; Information Technology and Services industry

December 2005Present (8 years 10 months) is a business platform and portal for small business owners. offers CMS, CRM, e-Commerce, Analytics, Internet marketing and more under one roof and works on a monthly subscription.



January 1998August 2013 (15 years 8 months)

Logo Design, graphic design and corporate identity development experience. Advanced internet commerce development experience including conceptualization, corporate identity, website development, search engine optimization and strategic brand development including advising clients on brand management, promoting brands, creating brand awareness and recall.

Mash Bonigala's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Disaster and Humanitarian Relief
      • Economic Empowerment
      • Education
      • Human Rights
      • Poverty Alleviation
      • Science and Technology
    • Organizations I support:

      • RSPB
      • RSPB

Mash Bonigala's Publications

  • Personal Branding Success Tips

    • February 24, 2014
    Authors: Mash Bonigala

    I am about to share with you a strategy that would make a huge difference to your success as a business owner and entrepreneur. The few minutes you spend reading this information would be the best investment you would have made for your success. Guaranteed!

  • Why should they buy from you?

    • January 2, 2014
    Authors: Mash Bonigala

    Today’s topic is about why your customer should buy from you, which is nothing but Brand Positioning – how you position your brand, not only in relation to your competition but also in relation to how your customers would benefit from your service or product. Well, if the wrong question as I just mentioned now is ‘Why are my customers not buying?’, then the right question should be ‘Why should my customers buy from us.. or… or me?’.

  • 10 Business Lessons From The Wolf Of Wall Street

    • February 3, 2014
    Authors: Mash Bonigala

    These are some important business lessons an entrepreneur can learn from The Wolf Of Wall Street film. After watching the film, I wrote this post in an adrenaline driven frenzy.

    If you have not yet watched The Wolf Of Wall Street, I would suggest you go watch it and then come back to read this post because it is full of spoilers and you will enjoy it more once you know what I am talking about.

  • How to build a luxury brand

    • December 11, 2013
    Authors: Mash Bonigala

    In today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is not set definition of luxury. Ask your clients what Luxury means to them – it is all about perception. In different countries and cultures, luxury is defined differently : for example would you consider Lacoste to be a luxury brand? In the US, perhaps not. But in China, it is!

  • Effective Branding Strategies for Hotels

    • SpellBrand Blog
    • March 10, 2011
    Authors: Mash Bonigala

    The current landscape of the hospitality sector pushes hotels to work harder in differentiating their brand and promoting their services. Banding can allow hotels to differentiating themselves, form business alliances, pricing structures or product extensions.

  • The History Of Logo Design

    • Logo Design Works Blog
    • January 20, 2009
    Authors: Mash Bonigala

    A brief history of the art of logo design starting from the cave ages to the symbols, to the coat of arms, to tattooing to final modern day branding.

  • History of Japanese Candlestick Analysis

    • CandleStickAnalysis Blog
    • June 16, 2009
    Authors: Mash Bonigala

    Over 150 years ago, a Japanese rice trader names Homma Munehisa is credited to have come up with a system of charting that used candlesticks giving an overview of open, high, low, and close market prices of rice over a certain period.

Mash Bonigala's Projects

  • HopeSky Church Branding

    • April 2012 to May 2012
    Team Members: Mash Bonigala

    Back in 2005, a small group of people in lower Manhattan came together to form a church called the HopeSky Church. It was resurrected in 2012 and they came to Logo Design Works to help them create a brand identity for the Church.

  • Paris Bakery Branding

    • May 2012 to June 2012
    Team Members: Mash Bonigala

    A Treat To Remember launched it’s flagship cafe and bakery in Paris, France, recently with quite a bang. LDW was commissioned to create the logo design and complete branding under our Premium Service. We spent over 3 weeks creating a stunning and elegant logo design that fit the brand like a glove.

  • Private Clothing Label Branding

    • September 2012 to Present
    Team Members: Mash Bonigala

    I and my team at LogoDesignWorks created a stunning logo design and complete branding for a New York based private clothing label in 2012. This article talks about how we created this brand.

Mash Bonigala's Languages

  • English

    (Native or bilingual proficiency)
  • Amharic

    (Elementary proficiency)
  • Hindi

    (Limited working proficiency)
  • Telugu

    (Native or bilingual proficiency)
  • French

    (Elementary proficiency)

Mash Bonigala's Skills & Expertise

  1. Corporate Branding
  2. Website Development
  3. Online Marketing
  4. Search Engine Positioning
  5. Online Advertising
  6. Web Marketing
  7. SEO
  8. Social Media Marketing
  9. Web Design
  10. Graphic Design
  11. Marketing
  12. E-commerce
  13. Logo Design
  14. Small Business
  15. Business Development
  16. Start-ups
  17. Digital Marketing
  18. Entrepreneurship
  19. Photography
  20. Graphics
  21. SEM
  22. Facebook
  23. Advertising
  24. Strategic Partnerships
  25. CMS
  26. CRM
  27. Analytics
  28. Digital Strategy
  29. Blogging
  30. Lead Generation
  31. Video
  32. Google Adwords
  33. Marketing Strategy
  34. Social Networking
  35. Solution Selling
  36. Management
  37. Web Development
  38. Email Marketing
  39. Brand Management
  40. Web Analytics
  41. Web 2.0
  42. Brand Development
  43. Brand Awareness
  44. Mobile Marketing
  45. PPC
  46. Google Analytics
  47. Direct Marketing
  48. B2B
  49. Online Lead Generation
  50. Affiliate Marketing

View All (50) Skills View Fewer Skills

Mash Bonigala's Additional Information


New technology, online entrepreneurship, photography, travel, movies, mindfulness, yoga

Groups and Associations:

IEEE, PMI (Project Management Institute), BBB (Better Business Bureau)

Honors and Awards:

9 GDUSA - Graphic Design USA awards in 2010 for corporate logo designs created for clients.

Contact Mash for:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals

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