Brand Differentiator & Strategist, Branding and Inbound Marketing
- New York, New York (Greater New York City Area)
- Marketing and Advertising
Mash Bonigala's Overview
- CEO at LogoDesignWorks
Mash Bonigala's Summary
With over 15 years of experience in Brand Identity Design and Branding in general, I run two successful companies and advice my clients on Brand Value Clarity and Brand Strategy.
I believe that Branding is an important foot launch pad for any successful business. Most businesses do not pay attention to branding and instead focus too much on tweaking their product/service or pricing and on the wrong target market etc. But with a solid Brand Value Clarity, businesses can understand what their focus is and then translate that into their product or service and offer it to the right target market.
If you believe the same and want to talk about your brand, connect with me and I am sure I can add value to your business.
You can follow me on Twitter, Facebook and Google+ using the following links:
Mash Bonigala's Experience
Privately Held; 11-50 employees; Design industry
January 1998 – Present (16 years 9 months) Madison Avenue, New York
Spellbrand Inc. is an online small business solution provider. We deal in branding, design, websites, e-commerce applications and web 2.0 applications.
Privately Held; 11-50 employees; Information Technology and Services industry
December 2005 – Present (8 years 10 months)
Ringgle.com is a business platform and portal for small business owners. Ringgle.com offers CMS, CRM, e-Commerce, Analytics, Internet marketing and more under one roof and works on a monthly subscription.
January 1998 – August 2013 (15 years 8 months)
Logo Design, graphic design and corporate identity development experience. Advanced internet commerce development experience including conceptualization, corporate identity, website development, search engine optimization and strategic brand development including advising clients on brand management, promoting brands, creating brand awareness and recall.
Mash Bonigala's Volunteer Experience & Causes
Causes I care about:
- Animal Welfare
- Arts and Culture
- Disaster and Humanitarian Relief
- Economic Empowerment
- Human Rights
- Poverty Alleviation
- Science and Technology
Organizations I support:
Mash Bonigala's Publications
- February 24, 2014
I am about to share with you a strategy that would make a huge difference to your success as a business owner and entrepreneur. The few minutes you spend reading this information would be the best investment you would have made for your success. Guaranteed!
- January 2, 2014
Today’s topic is about why your customer should buy from you, which is nothing but Brand Positioning – how you position your brand, not only in relation to your competition but also in relation to how your customers would benefit from your service or product. Well, if the wrong question as I just mentioned now is ‘Why are my customers not buying?’, then the right question should be ‘Why should my customers buy from us.. or… or me?’.
- February 3, 2014
These are some important business lessons an entrepreneur can learn from The Wolf Of Wall Street film. After watching the film, I wrote this post in an adrenaline driven frenzy.
If you have not yet watched The Wolf Of Wall Street, I would suggest you go watch it and then come back to read this post because it is full of spoilers and you will enjoy it more once you know what I am talking about.
- December 11, 2013
In today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is not set definition of luxury. Ask your clients what Luxury means to them – it is all about perception. In different countries and cultures, luxury is defined differently : for example would you consider Lacoste to be a luxury brand? In the US, perhaps not. But in China, it is!
- SpellBrand Blog
- March 10, 2011
The current landscape of the hospitality sector pushes hotels to work harder in differentiating their brand and promoting their services. Banding can allow hotels to differentiating themselves, form business alliances, pricing structures or product extensions.
- Logo Design Works Blog
- January 20, 2009
A brief history of the art of logo design starting from the cave ages to the symbols, to the coat of arms, to tattooing to final modern day branding.
- CandleStickAnalysis Blog
- June 16, 2009
Over 150 years ago, a Japanese rice trader names Homma Munehisa is credited to have come up with a system of charting that used candlesticks giving an overview of open, high, low, and close market prices of rice over a certain period.
Mash Bonigala's Projects
- April 2012 to May 2012
Back in 2005, a small group of people in lower Manhattan came together to form a church called the HopeSky Church. It was resurrected in 2012 and they came to Logo Design Works to help them create a brand identity for the Church.
- May 2012 to June 2012
A Treat To Remember launched it’s flagship cafe and bakery in Paris, France, recently with quite a bang. LDW was commissioned to create the logo design and complete branding under our Premium Service. We spent over 3 weeks creating a stunning and elegant logo design that fit the brand like a glove.
- September 2012 to Present
I and my team at LogoDesignWorks created a stunning logo design and complete branding for a New York based private clothing label in 2012. This article talks about how we created this brand.
Mash Bonigala's Languages
English(Native or bilingual proficiency)
Hindi(Limited working proficiency)
Telugu(Native or bilingual proficiency)
Mash Bonigala's Skills & Expertise
- Corporate Branding
- Website Development
- Online Marketing
- Search Engine Positioning
- Online Advertising
- Web Marketing
- Social Media Marketing
- Web Design
- Graphic Design
- Logo Design
- Small Business
- Business Development
- Digital Marketing
- Strategic Partnerships
- Digital Strategy
- Lead Generation
- Google Adwords
- Marketing Strategy
- Social Networking
- Solution Selling
- Web Development
- Email Marketing
- Brand Management
- Web Analytics
- Web 2.0
- Brand Development
- Brand Awareness
- Mobile Marketing
- Google Analytics
- Direct Marketing
- Online Lead Generation
- Affiliate Marketing
Mash Bonigala's Additional Information
New technology, online entrepreneurship, photography, travel, movies, mindfulness, yoga
- Groups and Associations:
IEEE, PMI (Project Management Institute), BBB (Better Business Bureau)
- Honors and Awards:
9 GDUSA - Graphic Design USA awards in 2010 for corporate logo designs created for clients.
Contact Mash for:
- consulting offers
- new ventures
- expertise requests
- business deals
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