Bo Lora

Current

User Experience Information Architect at Travelocity

Past

Consultant at Pocket Communications
President at Afentis Corporation
Senior Business Consultant - Web User Experience at BearingPoint

Web Producer at USAA
Globalization Business Consultant at SDL International
Globalization Business Consultant at Uniscape
Information Architect at Motorola
VP Internet Marketing at Connect International Inc
Creative Director at Image Matters
Field Engineer at Bolt Beranek & Newman

see less...

7 more...

Education

University of Maryland Baltimore

Recommended

24 people have recommended Bo

Connections

472 connections

Industry

Leisure, Travel & Tourism

Websites

Bo Lora’s Summary

I'm a well seasoned web veteran who's seen much of the evolution in the Internet. I'm looking for an opportunity that allows me to get involved with every aspect of web development from strategic planning, to design, to development. I have a clear understanding of both technical and business requirements and the issues that keep most teams from moving fast and remaining true to user advocacy.

Bo Lora’s Specialties:

Change agent, business process, six sigma, web design process, web user experience, usability, voice of customer advocacy, web marketing, web strategy, web development, information architecture, small business, corporations.

Bo Lora’s Experience

User Experience Information Architect

Travelocity

(Privately Held; Leisure, Travel & Tourism industry)

June 2009 — Present (6 months)

I will be working on all the hotel functions at travelocity.com
Consultant

Pocket Communications

(Privately Held; 201-500 employees; Telecommunications industry)

2009 — 2009 (less than a year)
President

Afentis Corporation

(Leisure, Travel & Tourism industry)

2007 — 2009 (2 years )
Senior Business Consultant - Web User Experience

BearingPoint

(Public Company; OTC:BGPTQ; Management Consulting industry)

November 2006 — April 2009 (2 years 6 months)

I work with large companies to provide client assessment and planning, business process re-engineering and management consulting services to enable e-business transformation. I analyze our clients' operational situations and business objectives to help them determine the most effective way to successfully achieve their objectives through the deployment of best in class web applications which offer the greatest level of user experience.
Web Producer

USAA

(Privately Held; 10,001 or more employees; Financial Services industry)

December 2001 — July 2006 (4 years 8 months)

Provided specialized leadership, user interaction design expertise and project management skills throughout web application development lifecycle to effectively achieve business stakeholder objectives and target audience expectations. Helped to develop and refine user experience and corporate branding strategies, design requirements and specifications and quality assurance processes while adhering to established standards, guidelines and methodologies. Developed and manage project plans and schedules, budgets, resource allocations, risk mitigation strategies and reporting and tracking activities. Responsible for completion of web design project deliverables. Well experienced in achieving project milestones and deadlines.
Globalization Business Consultant

SDL International

(Public Company; 1001-5000 employees; Translation and Localization industry)

2001 — 2001 (less than a year)
Globalization Business Consultant

Uniscape

(Management Consulting industry)

2000 — 2001 (1 year )
Information Architect

Motorola

(Public Company; 10,001 or more employees; mot; Semiconductors industry)

September 1996 — November 2000 (4 years 3 months)

As Information Architect for the DigitalDNA website, I interfaced with the creative, content, intelligence and web hosting teams to specify architecture of the site and assure that user experience met the highest standards. In my tenure at Motorola, I worked on several intranet efforts as well as other external web sites, which included the specification and information architecture of content for the Motorola semiconductor website. I lead a redesign and consolidation effort for this site, which included in-house development of a content management system, style guidelines and web application development in the areas of customer response and quality. In addition, I also worked on the first customer response system (PureDDTS) integrated with our website to track bugs in Motorola's Wireless development software. This system incorporated autoresponse, workflow, customer data and case management. Later I worked on migrating this system to our Siebel/Websphere implementation.
VP Internet Marketing

Connect International Inc

(Management Consulting industry)

1995 — 1996 (1 year )
Creative Director

Image Matters

(Management Consulting industry)

1992 — 1995 (3 years )
Field Engineer

Bolt Beranek & Newman

(Management Consulting industry)

1987 — 1992 (5 years )