LinkedInBob Warfield

Bob Warfield

CEO of CNCCookbook, Inc.

San Francisco Bay Area
Computer Software
  1. CNCCookbook
  1. HotChalk, Inc.,
  2. Helpstream,
  3. Callidus Software
  1. Rice University
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CEO and President

– Present

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Engineering Executive with broad industry experience including social, cloud, big data, SaaS, desktop, and enterprise software in organizations ranging from startup to 350 engineers and 25 products at a $500M/year company. Comfortable in both CTO thought leadership and VP Engineering process oriented roles.

Specialties:Software Process, Sales, Technology Visionary, User Experience, Big Data, Seasoned Technology Executive.

Industry focuses included SaaS, Social, Web 2.0, Cloud Computing, Enterprise Software, Tools, and Desktop Software.


CEO and President

– Present (14 years)Santa Cruz, California

CNCCookbook is a software provider to the CAD/CAM, CNC, and Manufacturing. CNCCookbook's software enables manufacturers to improve the machining efficiency through more optimal feeds and speeds as well as through sophisticated simulation of part programs. Customers include Global 2000 manufacturers in aerospace, heavy equipment, oilfield, and a variety of other areas as well as smaller CNC job shops and manufacturers.

Come visit CNCCookbook at

SVP Products

HotChalk, Inc.
(10 months)Campbell, California

Responsible for all technology at Hotchalk including vision, technology development, and operations. Hotchalk is innovating on the Education UX for all kinds of schools. Responsible for Hotchalk's SEO and Social lead generation marketing group. Responsible for marketing analytics initiative that drove 3x growth in leads.


(9 months)

Asked by Board to step up to CEO. Ran the company for a brief time and took it from $100K in annual recurring revenue to $1M. But, then the Great Recession meteor landed hard. Customers still tell me they can't by a product like Helpstream's anywhere.

EVP Products

(1 year 3 months)

As EVP of Products, I'm responsible for Engineering, Product Management, and Operations--the total User Experience. Helpstream has built the world's first Modern Web Application for Customer Service. It's a rapidly growing startup funded by top-tier investors from Foundation and Mohr Davidow Ventures.

CTO, SVP Engineering

Callidus Software
(5 years 10 months)

Responsible for all Engineering at Callidus, the market leading vendor of On-premise and On-demand Enterprise Incentive Management software. Organization of 80 included development, QA, and docs. Participated in all aspects of product development, design, and vision for the product line. Took the company's products, strategy, and positioning from pre-public part of the pack to an IPO'd undisputed market leader. Made CTO presentations to customers in over $50 million in successful sales cycles. Handled level 2 and 3 support escalations. Built 3 of the company's 5 major releases of TrueComp. Expanded product line from TrueComp and reporting to include a business process/workflow product, a big data analytics offering, and a dealer management application. Developed the company's rule based grid computing positioning and competitive strategy. Delivered the technology that enabled the company to enter the OnDemand/SaaS market with the same product, and to develop a series of Web 2.0-based products.

CTO, EVP Products & Services

(2 years 8 months)

Co-founded a startup in the e-commerce infrastructure space that developed a proprietary textual big data mining system. This system was used to analyze buying patterns on eBay and other auction sites to allow optimized listings of retail merchandise on these dynamically priced exchanges. The company secured a number of top-tier retail clients including Sharper Image, West Marine, and Good Catalogs. Responsible for all product and content development, product marketing, product management, company strategic direction, and business model. Technology sold to eBay. PriceRadar had to scale for massive data volume. We processed all of eBay’s auctions daily, and PriceRadar was the auction search partner for AskJeeves for whom we had infrastructure to handle 10,000 simultaneous users of the service.

Vice President of Research & Development

Rational Software
(1 year 6 months)

CTO, VP of Research & Development

Integrity QA Software
(1 year 1 month)

Co-founded a venture-backed startup that developed an automated software-testing tool based on proprietary genetic algorithm software. The product created an entirely new category in the software testing market. Conceptualized product, built a team of 12, and managed them through alpha test. Based on customer feedback from the alpha tests, Integrity was acquired after less than a year of operation by Pure Atria (now Rational) software for nearly $50 million.

VP of Desktop Development

(1 year 3 months)


Self Employed
(2 years 4 months)

Venture capitalist and "termite inspector" for venture funds including Kleiner Perkins, Mayfield, Mohr Davidow, and Benchmark. Served as a consultant for many startup companies and venture capital funds. Assisted startups in refining their visions and adding process to their development programs. Worked with Louis Borders as one of four general partners of his venture capital fund New Media Ventures.

SVP of Research and Development

Borland International
(5 years 1 month)

Responsible for all product development at Borland. Departments included Engineering, Quality Assurance, and Publications with a total of over 350 employees. Joined Borland when they acquired Surpass. Took overall development responsibility during a major restructuring and workforce reduction. Maintained high morale with low attrition and kept products such as Quattro Pro for Windows 5.0 on schedule. Re-engineered and standardized development practices to make reductions in R&D expenditures one of the most important expense reductions of the restructure. During this time I was directly responsible for shipping 3 releases of Quattro Pro for Windows, Paradox for Windows 1.0, 5 releases of Quattro Pro for DOS, dBase for Windows, and numerous other products. Reported to CEO and Sr. Vice President of Products.


Surpass Software
(4 years 1 month)

Wrote business plan, raised venture capital, founded, and managed all aspects of a PC software company employing 30. Chief architect for all products including a Modula-2 compiler (M2SDS), an integrated spreadsheet/word processor/database (Farsight), and Surpass, a 1-2-3 compatible spreadsheet that received critical praise from the industry press. Managed the company to profitability before Borland later acquired this technology and team.

Borland sold the technology as Quattro Pro and did over $100 million in business the first year of sales.


  • Big Data
  • Inbound Marketing
  • Content Marketing
  • SEO
  • Entrepreneurship
  • Social Media
  • Social Marketing
  • User Experience
  • Architecture
  • Scalability
  • Agile Methodologies
  • SaaS
  • Cloud Computing
  • Enterprise Software
  • Business Intelligence
  • E-commerce
  • Search Engine Technology
  • Machine Learning
  • Engineering Management
  • Leadership
  • Software Development
  • Software Engineering
  • Manufacturing...
  • Cnc
  • CNC Programming
  • Analytics
  • Web Analytics
  • Financial Analysis
  • Financial Modeling
  • Genetic Algorithms
  • Amazon Web Services...
  • DevOps
  • Start-ups
  • Bootstrapping
  • Blogging
  • Web Applications
  • Product Management
  • Program Management
  • Strategy
  • Lead Generation
  • Strategic Partnerships
  • Architectures
  • Demand Generation
  • Product Development
  • Thought Leadership
  • Mobile Applications
  • See 32+  See less


Rice University

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