Bob Robertson-Boyd

Current

• Product Manager, Social Networking at OCLC

Past

• Web Content Coordinator at Capital University
• Internet Specialist at U.S. House of Representatives
• Internet News Producer at Digital City Hampton Roads

• Customer Service/Quality Assurance at CompuServe

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Education

• The Ohio State University
• Capital University

Recommended

4 people have recommended Bob

Connections

100 connections

Industry

Online Media

Websites

• My Blog
• My Company
• Find me at ClaimID

Bob Robertson-Boyd’s Summary

I have more than 15 years of experience leading organizations in content development and community building. I have focused my career on leading strategies to expand and strengthen relationships with Web-based audiences.

Many technologists and marketers are either overwhelmed by or too enamored with Web 2.0 tools. I take an informed, analytical approach to online communications. I can organize the clutter of social media and identify the tools and opportunities that will have the greatest impact on goals.

Bob Robertson-Boyd’s Specialties:

• Web Strategy
• Social Brand Management
• Social Web Analytics
• Persuasive Writing & Editing for the Web
• Training, Team Building & Collaboration
• Community Building
• Widgets & Apps
• Search Engine Optimization
• 508 Accessibility Standards
• Web Site Usability
• Information Architecture

Tactical Skills include:
Web analytics, XHMTL, CSS, JavaScript

Software Expertise includes:
Dreamweaver, Visio, Photoshop, Fireworks, MS Project & office productivity tools

Bob Robertson-Boyd’s Experience

• Product Manager, Social Networking

  OCLC

  (Non-Profit; Libraries industry)

  March 2007 — Present (2 years 9 months)

  Responsible for new product development of social networking tools on WorldCat.org
  • Conceive, manage and implemente the following new products for WorldCat.org:
  - Two Facebook applications, with a current user-base of more than 14,000
  - User profiles, averaging 5 to 9 percent monthly increase
  - User-generated lists
  - Global reviews service
  - Global tagging service
  • Increasing the Web footprint of WorldCat.org via social networks and blogs
  • Developing mechanisms to measure the impact of our social networking strategy
  • Contributing to a corporate blog to communicate new product developments, and to promote the thought-leadership position of the WorldCat.org product team
  • Have developed usability tests for new products and co-developed focus groups to improve user engagement on WorldCat.org
  • Have identified new partnership opportunities for link exchange programs and implemented content exchanges with partners

• Web Content Coordinator

  Capital University

  (Higher Education industry)

  February 2002 — March 2007 (5 years 2 months)

  Hands-on Project Manager for Web site redesign
  * Coordinated redesign committee
  * Led discovery process
  * Led agency and vendor selection process
  * Managed partner relationships
  * Managed in-house and agency staff in developing content
  * Defined Web standards, guidelines and policies
  * Defined usability requirements
  * Conducted usability tests
  * Developed site architecture
  * Developed editorial workflow
  
  Project manager for new online alumni community
  * Led agency and vendor selection process
  * Coordinated activities of creative and technical staff
  * Managed partner relationships and resources
  * Structured and designed online forms
  
  Project lead on award-winning Web site
  * Designed user interaction on home page
  * Developed content for home page and second- and third-level pages
  
  (In 2005 Capital’s Web site was ranked fourth in a national survey of university admission Web sites by the NRCCUA.)

• Internet Specialist

  U.S. House of Representatives

  (Government Agency; Legislative Office industry)

  April 1998 — December 2001 (3 years 9 months)

  Project Lead for the U.S. House of Representatives’ intranet project
  * Develop information architecture
  * Designed departmental templates
  * Coordinated in-house and agency staff in usability tests
  * Developed editorial workflow and change management procedures
  * Wrote Web site content and visual standards
  * Conducted several training workshops including,
  - Writing for the Web
  - 508 compliance
  - FrontPage and Dreamweaver
  
  Web Developer
  * Liaison for ADA, Section 508 accessibility standards
  * Designed interactive forms
  * Developed and designed dozens of Web sites for Representatives’ and Committees' Web sites, including:
  - look-and-feel
  - user interaction
  - HTML and CSS
  - Writing content

• Internet News Producer

  Digital City Hampton Roads

  (Public Company; 201-500 employees; Newspapers industry)

  1996 — 1998 (2 years )

  Project lead for Digital City Hampton Roads local media partner relationships
  * Developed partnerships with local print and broadcast media to cross-promote content on America Online and the Web
  * Edited and published wire and local stories to develop online packages for America Online and the Web for Digital City Hampton Roads

• Customer Service/Quality Assurance

  CompuServe

  (Public Company; Internet industry)

  1993 — 1996 (3 years )

Bob Robertson-Boyd’s Education

• The Ohio State University

  Political Science , Soviet Politics, Russian Literature, English , January 1987 — June 1993

• Capital University

  Mini MBA

Additional Information

Bob Robertson-Boyd’s Websites:

• My Blog
• My Company
• Find me at ClaimID

Bob Robertson-Boyd’s Interests:

usability, innovation in online marketing, generational marketing, taxonomies/cataloging, social content management, content and data aggregation, citizen journalism and hyperlocal journalism, cycling, home roasting coffee beans

Bob Robertson-Boyd’s Groups:

NetSquared Builder, HigherEdBlogCon, The Center for Plain Language

•    Tri-City Connections
•    WorldCat Hackathon 2008

Bob Robertson-Boyd’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• business deals
• reference requests
• getting back in touch