Bob Rains

Current

• El Presidente at Let's Make It Awesome Inc

Past

• Director of Online Marketing at CIDC, Everest Poker
• Brand Advocate at PUMA North America
• Online Marketing Manager at 48hourprint.com

• Director of Advertising at Karmaloop.com

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Education

• Southern Illinois University, Edwardsville

Recommended

12 people have recommended Bob

Connections

198 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• It's ON!

Bob Rains’s Summary

A hands-on leader with expertise in branding, advertising, media planning, collateral/website development and online and offline marketing campaigns. Excel in designing highly effective online marketing strategies that reduce cost per sale and dramatically improve ROI. Extensive experience managing successful marketing strategies for diverse companies and industries.

Demonstrated success in repositioning organizations to industry leadership positions through sophisticated research, innovative marketing campaigns and brand development analysis. A respected manager, able to direct, train and motivate teams to peak performance. Highly computer proficient in graphics and web development tools. Certified Google Advertising Professional; received trained in Yahoo/Overture marketing.

Bob Rains’s Specialties:

Search Engine Marketing
Search Engine Optimization
Social Media Optimization
Social Media Marketing
Viral Marketing
Internet Marketing

Bob Rains’s Experience

• Director of Online Marketing

  CIDC, Everest Poker

  (Public Company; 51-200 employees; GIGM; Computer Games industry)

  August 2005 — August 2007 (2 years 1 month)

  -Brand development, web site traffic growth, web site UI and advertising revenue
  -Developed strong SEO, SEM, SMO, SMM and viral strategies
  -Credited for putting core client brands on the map, leading to significant revenue and strong profit margins

• Brand Advocate

  PUMA North America

  (Public Company; 51-200 employees; pumaag; Apparel & Fashion industry)

  April 2004 — January 2006 (1 year 10 months)

• Online Marketing Manager

  48hourprint.com

  (Privately Held; 11-50 employees; Printing industry)

  November 2004 — July 2005 (9 months)

  Recruited to assume ownership of all online marketing including web site design, content management, search engine optimization and advertising. Challenged to lower marketing costs and deliver significantly improved return on marketing investment.

• Director of Advertising

  Karmaloop.com

  (Privately Held; 11-50 employees; Consumer Goods industry)

  April 2002 — April 2004 (2 years 1 month)

Additional Information

Bob Rains’s Websites:

• My Company
• My Blog
• It's ON!

Bob Rains’s Interests:

Sneakers, Search, Branding, Experiential Marketing, Brand Integration, Social Media Optimization, Trends, Youth Marketing, New Technology, Turntableism, Mobile Marketing, E-commerce, Usability, Increasing Revenue, Decreasing Operating Costs, Disruption, Affiliate Marketing, Relationship Building, Search Engine Marketing, Creativity In Action, Problem Solving, Things of Beauty, Pretty Noises, Independent Music, and Food.

Bob Rains’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch