Bob Rains

Current

Vice President of Marketing at Affiliate Media Inc

Past

El Presidente at Let's Make It Awesome Inc
Head of Acquisition, Poker and Games at Betfair
Director of Online Marketing at CIDC, Everest Poker

Brand Advocate at PUMA North America
Online Marketing Manager at 48hourprint.com
Director of Advertising at Karmaloop.com

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Recommended

12 people have recommended Bob

Connections

476 connections

Industry

Marketing and Advertising

Websites

Bob Rains’s Summary

A hands-on leader with expertise in branding, advertising, media planning, collateral/website development and online and offline marketing campaigns. Excel in designing highly effective online marketing strategies that reduce cost per sale and dramatically improve ROI. Extensive experience managing successful marketing strategies for diverse companies and industries.

Demonstrated success in repositioning organizations to industry leadership positions through sophisticated research, innovative marketing campaigns and brand development analysis. A respected manager, able to direct, train and motivate teams to peak performance. Highly computer proficient in graphics and web development tools. Certified Google Advertising Professional; received trained in Yahoo/Overture marketing.

Bob Rains’s Specialties:

Search Engine Marketing
Search Engine Optimization
Social Media Optimization
Social Media Marketing
Viral Marketing
Internet Marketing

Bob Rains’s Experience

El Presidente

Let's Make It Awesome Inc

(International Affairs industry)

August 2007 — February 2009 (1 year 7 months)

Let’s Make It Awesome is a boutique marketing agency that drives organic search engine visibility through a variety of social media, SEO, and non-traditional methods. As founder of Let’s Make It Awesome, a Boston area Internet marketing consulting agency, Robert draws from many years of specialized expertise in branding, user interface design, search engine marketing, Web 2.0 and Social Media strategy services to provide thought leadership for clients wishing to increase their search engine visibility, and build an online community around their corporate brand.
Head of Acquisition, Poker and Games

Betfair

(Privately Held; Gambling & Casinos industry)

2008 — December 2008 (less than a year)
Director of Online Marketing

CIDC, Everest Poker

(Public Company; 51-200 employees; GIGM; Computer Games industry)

August 2005 — August 2007 (2 years 1 month)

-Brand development, web site traffic growth, web site UI and advertising revenue
-Developed strong SEO, SEM, SMO, SMM and viral strategies
-Credited for putting core client brands on the map, leading to significant revenue and strong profit margins
Brand Advocate

PUMA North America

(Public Company; 51-200 employees; pumaag; Apparel & Fashion industry)

April 2004 — January 2006 (1 year 10 months)
Online Marketing Manager

48hourprint.com

(Privately Held; 11-50 employees; Printing industry)

November 2004 — July 2005 (9 months)

Recruited to assume ownership of all online marketing including web site design, content management, search engine optimization and advertising. Challenged to lower marketing costs and deliver significantly improved return on marketing investment.
Director of Advertising

Karmaloop.com

(Privately Held; 11-50 employees; Consumer Goods industry)

April 2002 — April 2004 (2 years 1 month)

Additional Information

Bob Rains’s Websites:

Bob Rains’s Interests:

Sneakers, Search, Branding, Experiential Marketing, Brand Integration, Social Media Optimization, Trends, Youth Marketing, New Technology, Turntableism, Mobile Marketing, E-commerce, Usability, Increasing Revenue, Decreasing Operating Costs, Disruption, Affiliate Marketing, Relationship Building, Search Engine Marketing, Creativity In Action, Problem Solving, Things of Beauty, Pretty Noises, Independent Music, and Food.

Bob Rains’s Groups:

MIT Enterprise Forum of Cambridge
280 Group: Product Management & Product Marketing
LinkedSEO
Gaming People - The Gaming People Expert Network (+8.000)
iGaming Business
Linked Affiliate - A Place for Affiliate Marketers to Meet!
SMX - Search Marketing Expo
Google Group
Business Intelligence Professionals
Search Engine Strategies Conference & Expo
eMarketing Association Network
Online Advertising Professionals
ThoseinMedia
SEO Australia
Southern Illinois University at Edwardsville
Casino Affiliate Programs (CAP)
Digg
StumbleUpon
GHIP- GAMING & HOSPITALITY INDUSTRY PROFESSIONALS GROUP (CASINOS-HOTELS-RESTAURANTS)
@ The Boston Group 4th Monday
"Online Advertising" | MMORPG & MMO GAMES INDUSTRY
FWA
Footwear Industry
GLOBAL GAMBLING & CASINO EXECUTIVES - almost 2000 members
AffiliatePrograms.com
PUMA Connection
SEO e MKT Digital em Português
PPC Pro People
PubCon
Social Media Marketing Mavens
Google Zoekmachine Professionals Nederland
Suchmaschinenoptimierung
Eventi web in Italia
Online Gambling In France