
Founder at Let's Make It Awesome Inc
Greater Boston Area

Founder at Let's Make It Awesome Inc
Greater Boston Area
A hands-on leader with expertise in branding, advertising, media planning, collateral/website development and online and offline marketing campaigns. Excel in designing highly effective online marketing strategies that reduce cost per sale and dramatically improve ROI. Extensive experience managing successful marketing strategies for diverse companies and industries.
Demonstrated success in repositioning organizations to industry leadership positions through sophisticated research, innovative marketing campaigns and brand development analysis. A respected manager, able to direct, train and motivate teams to peak performance. Highly computer proficient in graphics and web development tools. Certified Google Advertising Professional; received trained in Yahoo/Overture marketing.
Search Engine Marketing
Search Engine Optimization
Social Media Optimization
Social Media Marketing
Viral Marketing
Internet Marketing
(Public Company; 51-200 employees; GIGM; Computer Games industry)
August 2005 — August 2007 (2 years 1 month)
-Brand development, web site traffic growth, web site UI and advertising revenue
-Developed strong SEO, SEM, SMO, SMM and viral strategies
-Credited for putting core client brands on the map, leading to significant revenue and strong profit margins
(Public Company; 51-200 employees; pumaag; Apparel & Fashion industry)
April 2004 — January 2006 (1 year 10 months)
(Privately Held; 11-50 employees; Printing industry)
November 2004 — July 2005 (9 months)
Recruited to assume ownership of all online marketing including web site design, content management, search engine optimization and advertising. Challenged to lower marketing costs and deliver significantly improved return on marketing investment.
(Privately Held; 11-50 employees; Consumer Goods industry)
April 2002 — April 2004 (2 years 1 month)
Sneakers, Search, Branding, Experiential Marketing, Brand Integration, Social Media Optimization, Trends, Youth Marketing, New Technology, Turntableism, Mobile Marketing, E-commerce, Usability, Increasing Revenue, Decreasing Operating Costs, Disruption, Affiliate Marketing, Relationship Building, Search Engine Marketing, Creativity In Action, Problem Solving, Things of Beauty, Pretty Noises, Independent Music, and Food.