Bob McCarthy

Current

• Managing Principal at Austin Marketers

Past

• Principal Consultant at Silicon Valley Marketing
• VP of Marketing at Boomerang
• Director, Product Management at NorthPoint Communications

• Director, Business Markets at NETCOM Online Communications
• Senior Manager, Partner Product Marketing at Informix Software
• Manager, Product Marketing at IBM Corporation
• Manager, Enterprise Product Marketing, IBM-ROLM at IBM

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4 more...

Education

• University of Missouri

Connections

94 connections

Industry

Computer Software

Websites

• Twitter

Bob McCarthy’s Summary

An accomplished high tech marketing executive, I have successfully marketed on-demand (SaaS) products, Internet services, and enterprise software for more than 10 years.

I currently specialize in providing marketing and product services to leading SaaS companies, as well as advising business organizations on the selection and deployment of SaaS services.

Previously, I was VP of marketing at Boomerang, a SaaS provider of online marketing services. There I played a key role in transforming the company from its traditional base into a software-as-a-service SaaS) provider. I led product management and product marketing at the company.

Before Boomerang, I led product management and product marketing at a national broadband provider and at a national ISP. In each case, I rolled out new services and products that achieved significant results in the business market.

Earlier, I worked at IBM and led a product marketing team that delivered innovative new products to the midrange market.

My immediate goal is to successfully establish Austin Marketers as a premiere product consulting organization for the software industry.

Bob McCarthy’s Specialties:

Market research, market strategy, new markets, competitive strategy, vendor evaluation, customer segmentation, product assessment, and retention marketing.

Bob McCarthy’s Experience

• Managing Principal

  Austin Marketers

  (Internet industry)

  2008 — Present (1 year)

• Principal Consultant

  Silicon Valley Marketing

  (Computer Software industry)

  2006 — 2008 (2 years)

  Practice was providing marketing and product consulting services to early-stage SaaS startups and small businesses in Silicon Valley.

• VP of Marketing

  Boomerang

  (Marketing and Advertising industry)

  2001 — 2006 (5 years)

  Responsible for all marketing and product functions at this SaaS provider of online marketing services.

• Director, Product Management

  NorthPoint Communications

  (Public Company; NPNT; Telecommunications industry)

  1999 — 2000 (1 year)

  Responsible for product management of all the company's broadband services for the business market.

• Director, Business Markets

  NETCOM Online Communications

  (Internet industry)

  1997 — 1999 (2 years)

  Responsible for marketing the company's ISP services to the business market.

• Senior Manager, Partner Product Marketing

  Informix Software

  (Public Company; IFMX; Computer Software industry)

  1996 — 1997 (1 year)

  Responsible for marketing specialized Internet product bundles jointly developed with HP and Sun.

• Manager, Product Marketing

  IBM Corporation

  (Information Technology and Services industry)

  1989 — 1996 (7 years)

  Responsible for marketing new IBM products in the midrange market.

• Manager, Enterprise Product Marketing, IBM-ROLM

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  1986 — 1988 (2 years)

  Responsible for developing and executing joint IBM-ROLM telecom marketing programs for the enterprise market.

Bob McCarthy’s Education

• University of Missouri

  M.B.A. Program , Business

Additional Information

Bob McCarthy’s Websites:

• Twitter

Bob McCarthy’s Interests:

My professional interests include: best practices in product management and product marketing, social networks, blogging, and business strategy. Among my personal interests are coaching, photography, and hiking. I am an ardent St. Louis Cardinals fan.

Bob McCarthy’s Groups:

•    SVPMA
•    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
•    Austin High-Tech
•    AgileAustin
•    Austin PMM Forum
•    Salesforce.com Professional Network
•    Tweeple
•    Netcom Alumni
•    Salesforce.com Consulting Network
•    Software as a Service (SaaS) Group
•    ProductCamp Austin
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Twitter Power for Business

Bob McCarthy’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch