Bob McCarthy

Current

Managing Principal at Austin Marketers

Past

Principal Consultant at Silicon Valley Marketing
VP of Marketing at Boomerang
Director, Product Management at NorthPoint Communications

Director, Business Markets at NETCOM Online Communications
Senior Manager, Partner Product Marketing at Informix Software
Manager, Product Marketing at IBM Corporation
Manager, Enterprise Product Marketing, IBM-ROLM at IBM

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Education

University of Missouri

Connections

94 connections

Industry

Computer Software

Websites

Twitter

Bob McCarthy’s Summary

An accomplished high tech marketing executive, I have successfully marketed on-demand (SaaS) products, Internet services, and enterprise software for more than 10 years.

I currently specialize in providing marketing and product services to leading SaaS companies, as well as advising business organizations on the selection and deployment of SaaS services.

Previously, I was VP of marketing at Boomerang, a SaaS provider of online marketing services. There I played a key role in transforming the company from its traditional base into a software-as-a-service SaaS) provider. I led product management and product marketing at the company.

Before Boomerang, I led product management and product marketing at a national broadband provider and at a national ISP. In each case, I rolled out new services and products that achieved significant results in the business market.

Earlier, I worked at IBM and led a product marketing team that delivered innovative new products to the midrange market.

My immediate goal is to successfully establish Austin Marketers as a premiere product consulting organization for the software industry.

Bob McCarthy’s Specialties:

Market research, market strategy, new markets, competitive strategy, vendor evaluation, customer segmentation, product assessment, and retention marketing.

Bob McCarthy’s Experience

Managing Principal

Austin Marketers

(Internet industry)

2008 — Present (1 year )
Principal Consultant

Silicon Valley Marketing

(Computer Software industry)

2006 — 2008 (2 years )

Practice was providing marketing and product consulting services to early-stage SaaS startups and small businesses in Silicon Valley.
VP of Marketing

Boomerang

(Marketing and Advertising industry)

2001 — 2006 (5 years )

Responsible for all marketing and product functions at this SaaS provider of online marketing services.
Director, Product Management

NorthPoint Communications

(Public Company; NPNT; Telecommunications industry)

1999 — 2000 (1 year )

Responsible for product management of all the company's broadband services for the business market.
Director, Business Markets

NETCOM Online Communications

(Internet industry)

1997 — 1999 (2 years )

Responsible for marketing the company's ISP services to the business market.
Senior Manager, Partner Product Marketing

Informix Software

(Public Company; IFMX; Computer Software industry)

1996 — 1997 (1 year )

Responsible for marketing specialized Internet product bundles jointly developed with HP and Sun.
Manager, Product Marketing

IBM Corporation

(Information Technology and Services industry)

1989 — 1996 (7 years )

Responsible for marketing new IBM products in the midrange market.
Manager, Enterprise Product Marketing, IBM-ROLM

IBM

(Public Company; IBM; Information Technology and Services industry)

1986 — 1988 (2 years )

Responsible for developing and executing joint IBM-ROLM telecom marketing programs for the enterprise market.

Bob McCarthy’s Education

University of Missouri

M.B.A. Program , Business

Additional Information

Bob McCarthy’s Websites:

Twitter

Bob McCarthy’s Interests:

My professional interests include: best practices in product management and product marketing, social networks, blogging, and business strategy. Among my personal interests are coaching, photography, and hiking. I am an ardent St. Louis Cardinals fan.

Bob McCarthy’s Groups:

SVPMA
The Greater IBM Connection: IBM's alumni program for past and present IBM employees
Austin High-Tech
AgileAustin
Austin PMM Forum
Netcom Alumni
Salesforce.com Consulting Network
Software as a Service (SaaS) Group
ProductCamp Austin
Twitter Power for Business