Management Consultant
Greater Detroit Area
- Current
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- President at The Cygnus Group
- Past
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- Chief Creative & Marketing Officer at Fry Multimedia
- Director, Account Services at Anderson & Lembke/Chiat Day
- Director, Electronic Products at Henson Associates (Producers of The Muppets)
- Vice President, Marketing at Simon & Schuster
- Senior Vice President, Management Supervisor at Doyle Dane Bernbach/DDB Needham
- Brand Assistant at Procter & Gamble
- Education
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- Northwestern University - Kellogg School of Management
- Northwestern University
- Recommended
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3 people have recommended Robert M. - Connections
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70
connections
- Industry
- Management Consulting
- Websites
Robert M. Lilienfeld’s Summary
Management consultant with 30 years of experience in strategic planning, marketing, branding, advertising, and marketing communications. Strong background in both consumer packaged goods and business-to-business branding, marketing planning, and creative development.
I am also a recognized expert in the areas of waste prevention, source reduction, and environmental trends. Co-author of Use Less Stuff: Environmental Solutions for Who We Really Are (Random House, 1998), and Editor of the influential ULS Report. Featured on over 500 tv and radio interviews, and have been a regular commentator for NPR on environmental issues.
My goal is to use my skills to help create a sustainable economy that also fosters a sustainable ecology.
Robert M. Lilienfeld’s Specialties:
Branding, strategic planning, creative development and evaluation, environmental & sustainable development programs.
Robert M. Lilienfeld’s Experience
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President
The Cygnus Group
(Privately Held; 1-10 employees; Management Consulting industry)
January 1994 — Present (15 years 11 months)
The Cygnus Group specializes in the development of strategic marketing, communications and branding programs for Fortune 500 companies, academic institutions and high tech startups. Our goal is to help clients develop and communicate market positions, messages and value propositions that are relevant, distinctive, credible and highly motivating.
In addition, we help organizations to better understand and integrate sustainable thinking into their strategic planning and ongoing business activities. -
Chief Creative & Marketing Officer
Fry Multimedia
(Privately Held; 51-200 employees; Media Production industry)
November 2000 — December 2001 (1 year 2 months)
Fry is a leader in the web and other digital media fields. As Chief Creative & Marketing Officer, I provided both creative and marketing insights to clients like Unilever, Nestle, Crate & Barrel, OnStar, AAA, and Eddie Bauer.
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Director, Account Services
Anderson & Lembke/Chiat Day
(Public Company; 501-1000 employees; Marketing and Advertising industry)
1988 — 1989 (1 year )
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Director, Electronic Products
Henson Associates (Producers of The Muppets)
(Privately Held; 51-200 employees; Entertainment industry)
May 1984 — June 1985 (1 year 2 months)
Responsible for computer software, music, digital entertainment and business film divisions. Increased production efficiencies, revitalized film division and created new digital products whose sales and profits eclipsed all other licensing activities within the organization.
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Vice President, Marketing
Simon & Schuster
(Public Company; 1001-5000 employees; Publishing industry)
April 1983 — April 1984 (1 year 1 month)
Responsible for PC software acquisition, development, marketing and promotion. Edited, launched and marketed a number of software titles including Typing Tutor, the best-selling educational software product in the history of personal computers.
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Senior Vice President, Management Supervisor
Doyle Dane Bernbach/DDB Needham
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 1978 — April 1983 (4 years 8 months)
Responsible for all HJ Heinz/Ore-Ida Foods advertising, marketing and promotion business at one of the world's top advertising agencies.
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Brand Assistant
Procter & Gamble
(Public Company; 10,001 or more employees; Consumer Goods industry)
July 1976 — September 1977 (1 year 3 months)
Brand Assistant on Jif Peanut Butter and new products.
Robert M. Lilienfeld’s Education
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Northwestern University - Kellogg School of Management
MBA , Marketing, Finance, Organizational Behavior , 1974 — 1976
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Northwestern University
BA , Psychology , 1971 — 1975
Additional Information
Robert M. Lilienfeld’s Websites:
Robert M. Lilienfeld’s Interests:
marketing, consulting, environmental sustainability, behavioral psychology, music, photography, travel
Robert M. Lilienfeld’s Groups:
Board Member, Corporate Environmental Management Program Advisory Board, University of Michigan Business School
Board Member, Sustainable Enterprise Institute Advisory Board at the University of North Carolina’s Kenan-Flagler School of Business
Board Member, Environmental Advisory Board, Collins & Aikman Floor Coverings
Topic Editor, Encyclopedia of the Earth
Contributing Photographer, iStockphoto.com
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P&G Alumni Network Association -
DDB Alumni Group
Robert M. Lilienfeld’s Honors:
American Marketing Association EFFIE Award for Advertising Effectiveness
Business Marketing Sawyer Award for Outstanding b2b Advertising
Robert M. Lilienfeld’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
