Bob Keator

Current

Executive at Benson Media, Inc

Past

General Manager at PadZing.Com
VP Marketing at Lane Company
Owner at Real Simple Strategies, LLC

VP Marketing at Colonial Properties Trust
Assistant VP Marketing at Equity Residential
Vice President at The Melting Pot Restaurants, Inc.
Sales Representative at ADVO, Inc
Account Executive at Paolin & Sweeney Advertising
Sales Manager at IKEA, Inc
Account Manager at Rodale Press, Inc

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Education

Muhlenberg College

Recommended

22 people have recommended Bob

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Bob Keator’s Summary

Results-oriented marketing professional with over 20 years’ business experience in all facets of marketing, advertising and promotion. Broad range of experience in Internet marketing and advertising, branding, high-intensity promotion, multi-media video production, broadcast TV and radio, direct mail marketing and print advertising. Significant creative expertise with a proven ability to drive results concurrent with a company’s business objectives.

Bob Keator’s Specialties:

Relationship building, motivating employees and building brands, revenue creation/expense reduction through creative marketing campaigns and programs, Internet Marketing, Direct Marketing, Utilizing technology to drive customer demand and acquisition, vendor creation and management, translating business' objectives into succinct plans of action.

Bob Keator’s Experience

Executive

Benson Media, Inc

(Marketing and Advertising industry)

December 2008 — Present (1 year )
General Manager

PadZing.Com

(Real Estate industry)

May 2008 — November 2008 (7 months)

Developed and implemented the marketing strategy and implementation plan for PadZing.com, a business-to-business site designed for apartment industry professionals to better understand market trends. Oversaw all aspects of web development and business planning and strategy for its public BETA launch.
VP Marketing

Lane Company

(Privately Held; 501-1000 employees; Real Estate industry)

March 2006 — April 2008 (2 years 2 months)

Led corporate marketing initiatives and property management marketing and advertising efforts for leading developer and manager of multi-family real estate based in the Southeastern United States.
Owner

Real Simple Strategies, LLC

(Privately Held; 1-10 employees; Marketing and Advertising industry)

2005 — 2006 (1 year )

Has Marketing ever gotten really complicated in your world? You may need RealSimpleStrategies to help simplify the approach. We help clients with a real simple approach that will ultimately help drive top line revenue while reducing valuable marketing overhead and expenditures.

>Internet Marketing and Advertising, including web development
>Marketing strategy
>Lead management
>Campaign development
>Creative positioning
>Advertising placement
>Brand development
>Keeping Marketing Real SIMPLE
VP Marketing

Colonial Properties Trust

(Public Company; 5001-10,000 employees; Real Estate industry)

2005 — 2006 (1 year )

Established and led a marketing department whose key objective was to support on site property management associates to exceed operational goals by providing world-class marketing tools, resources and consultative support.
Assistant VP Marketing

Equity Residential

(Public Company; 10,001 or more employees; EQR; Real Estate industry)

October 1995 — March 2005 (9 years 6 months)

Managed all facets of online marketing and advertising efforts for multi-billion dollar Real Estate Investment Trust company with over 200,000 apartments in 34 states. Responsible for driving apartment rental prospects, leases and revenue by marketing apartment communities on company web sites, Internet listing services and through dedicated email marketing campaigns. Instrumental in tying all online advertising messages to one common branding approach for the apartment, corporate housing and condo divisions.
Vice President

The Melting Pot Restaurants, Inc.

(Privately Held; 51-200 employees; Restaurants industry)

January 1993 — October 1995 (2 years 10 months)

Responsible for establishing the strategic direction of company-wide marketing and advertising efforts for a rapidly growing specialty restaurant chain.
Sales Representative

ADVO, Inc

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

1990 — 1993 (3 years )

Responsible for selling direct mail marketing and advertising programs to retail client base. Developed and delivered high-impact, target-marketing promotions in order to drive qualified prospect traffic for clients. Consistently exceeded sales budget goals in a highly competitive selling environment. Earned Presidents Club as well as sales person of the month.
Account Executive

Paolin & Sweeney Advertising

(Real Estate industry)

1987 — 1990 (3 years )

Responsible for coordinating all aspects of clients’ advertising programs with a specialized effort in both the real estate and retail furniture industries. Oversaw all facets of advertising planning, marketing research needs, media buying and campaign implementation. Met with clients in order to determine a customized approach to solving its sales and marketing needs and to develop creative advertising campaigns. Established and managed advertising and marketing goals that matched both the client’s budget and also its overall business objectives.
Sales Manager

IKEA, Inc

(Privately Held; 10,001 or more employees; Retail industry)

1986 — 1987 (1 year )

Managed a staff of furniture sales reps in a store producing in excess of $1 million weekly. Established weekly sales goals and budgets.
Account Manager

Rodale Press, Inc

(Privately Held; 5001-10,000 employees; Publishing industry)

1985 — 1986 (1 year )

Responsible for coordinating all phases of direct mail marketing efforts in order to increase sales within Rodale’s book division.

Bob Keator’s Education

Muhlenberg College

BA , Foreign Languages, Liberal Arts , 1981 — 1985

Activities and Societies:

Tau Kappa Epsilon Fraternity, Study Abroad Programs