Bob Keator

Current

• General Manager at PadZing.Com

Past

• VP Marketing at Lane Company
• Owner at Real Simple Strategies, LLC
• VP Marketing at Colonial Properties Trust

• Assistant VP Marketing at Equity Residential
• Vice President at The Melting Pot Restaurants, Inc.
• Sales Representative at ADVO, Inc
• Account Executive at Paolin & Sweeney Advertising
• Sales Manager at IKEA, Inc
• Account Manager at Rodale Press, Inc

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Education

• Muhlenberg College

Recommended

13 people have recommended Bob

Connections

322 connections

Industry

Marketing and Advertising

Bob Keator’s Summary

Results-oriented marketing professional with over 20 years’ business experience in all facets of marketing, advertising and promotion. Broad range of experience in Internet marketing and advertising, branding, high-intensity promotion, multi-media video production, broadcast TV and radio, direct mail marketing and print advertising. Significant creative expertise with a proven ability to drive results concurrent with a company’s business objectives.

Bob Keator’s Specialties:

Relationship building, motivating employees and building brands, revenue creation/expense reduction through creative marketing campaigns and programs, Internet Marketing, Direct Marketing, Utilizing technology to drive customer demand and acquisition, vendor creation and management, translating business' objectives into succinct plans of action.

Bob Keator’s Experience

• General Manager

  PadZing.Com

  (Privately Held; Real Estate industry)

  May 2008 — Present (4 months)

  PadZing publishes real time market trending information for apartment industry professionals such as rental rates, occupancy and availability.

• VP Marketing

  Lane Company

  (Privately Held; 501-1000 employees; Real Estate industry)

  March 2006 — April 2008 (2 years 2 months)

  Led corporate marketing initiatives and property management marketing and advertising efforts for leading developer and manager of multi-family real estate based in the Southeastern United States.

• Owner

  Real Simple Strategies, LLC

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  2005 — 2006 (1 year)

  Has Marketing ever gotten really complicated in your world? You may need RealSimpleStrategies to help simplify the approach. We help clients with a real simple approach that will ultimately help drive top line revenue while reducing valuable marketing overhead and expenditures.
  
  >Internet Marketing and Advertising, including web development
  >Marketing strategy
  >Lead management
  >Campaign development
  >Creative positioning
  >Advertising placement
  >Brand development
  >Keeping Marketing Real SIMPLE

• VP Marketing

  Colonial Properties Trust

  (Public Company; 5001-10,000 employees; Real Estate industry)

  2005 — 2006 (1 year)

  Established and led a marketing department whose key objective was to support on site property management associates to exceed operational goals by providing world-class marketing tools, resources and consultative support.

• Assistant VP Marketing

  Equity Residential

  (Public Company; 10,001 or more employees; EQR; Real Estate industry)

  October 1995 — March 2005 (9 years 6 months)

  Managed all facets of online marketing and advertising efforts for multi-billion dollar Real Estate Investment Trust company with over 200,000 apartments in 34 states. Responsible for driving apartment rental prospects, leases and revenue by marketing apartment communities on company web sites, Internet listing services and through dedicated email marketing campaigns. Instrumental in tying all online advertising messages to one common branding approach for the apartment, corporate housing and condo divisions.

• Vice President

  The Melting Pot Restaurants, Inc.

  (Privately Held; 51-200 employees; Restaurants industry)

  January 1993 — October 1995 (2 years 10 months)

  Responsible for establishing the strategic direction of company-wide marketing and advertising efforts for a rapidly growing specialty restaurant chain.

• Sales Representative

  ADVO, Inc

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  1990 — 1993 (3 years)

  Responsible for selling direct mail marketing and advertising programs to retail client base. Developed and delivered high-impact, target-marketing promotions in order to drive qualified prospect traffic for clients. Consistently exceeded sales budget goals in a highly competitive selling environment. Earned Presidents Club as well as sales person of the month.

• Account Executive

  Paolin & Sweeney Advertising

  (Real Estate industry)

  1987 — 1990 (3 years)

  Responsible for coordinating all aspects of clients’ advertising programs with a specialized effort in both the real estate and retail furniture industries. Oversaw all facets of advertising planning, marketing research needs, media buying and campaign implementation. Met with clients in order to determine a customized approach to solving its sales and marketing needs and to develop creative advertising campaigns. Established and managed advertising and marketing goals that matched both the client’s budget and also its overall business objectives.

• Sales Manager

  IKEA, Inc

  (Privately Held; 10,001 or more employees; Retail industry)

  1986 — 1987 (1 year)

  Managed a staff of furniture sales reps in a store producing in excess of $1 million weekly. Established weekly sales goals and budgets.

• Account Manager

  Rodale Press, Inc

  (Privately Held; 5001-10,000 employees; Publishing industry)

  1985 — 1986 (1 year)

  Responsible for coordinating all phases of direct mail marketing efforts in order to increase sales within Rodale’s book division.

Bob Keator’s Education

• Muhlenberg College

  BA, Foreign Languages, Liberal Arts, 1981 — 1985

  Activities and Societies:

  Tau Kappa Epsilon Fraternity, Study Abroad Programs

Additional Information

Bob Keator’s Interests:

Cycling Gardening Cooking Mentoring Coaching

Bob Keator’s Groups:

Men Step Up (Table Leader)
Northpoint Community Church

•    Christian Professionals
•    Multifamily Technology
•    Apartment Professionals Network
•    Men Step Up - Dream Team
•    RightPoint Consulting

Bob Keator’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch