Bob Johnson, Ph.D.

Current

Owner at Bob Johnson Consulting, LLC
Partner at Customer Carewords

Education

Alfred University
University of Massachusetts, Amherst

Recommended

3 people have recommended Bob

Connections

240 connections

Industry

Marketing and Advertising

Websites

Bob Johnson, Ph.D.’s Summary

Writer of “Your Higher Education Marketing Newsletter" sent monthly to 4,100 subscribers at more than 933 US colleges and universities and many others in countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom. Subscribe at www.bobjohnsonconsulting.com

Senior partner with Gerry McGovern in Customer Carewords Research.

A founding member of the Forum for Higher Education Marketing, a group of thought leaders dedicated to advancing the theory and practice of marketing for colleges and universities.

Advisory Board member, eduWeb conference.

Author of “Advancement and the Web: Thriving in a New World” and “Transforming Your Web Site into a Collaboration Marketing Tool,” (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). Co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies (CASE Books 1999). Writer of the the prologue on online communication challenges for The SEM Imperative, Taking Enrollment Management Online (AACRAO, 2007).

Chair of the American Marketing Association’s annual Symposium for the Marketing of Higher Education from 1994 until 2003.

Frequent presenter on online marketing communications at professional meetings for Academic Impressions, ACT, Aslanian Group, CASE and other professional associations in Canada and the United States.

College and university positions in enrollment management and marketing from 1979 to 2000. Senior Vice President and Director of Strategy at Creative Communication Associates from 2000 to 2005.

Bob Johnson, Ph.D.’s Specialties:

Customer Carewords research with Gerry McGovern
"Writing Right for the Web" workshops, online and on-campus
Competitive website reviews
Marketing communications capability website reviews

Bob Johnson, Ph.D.’s Experience

Owner

Bob Johnson Consulting, LLC

(Marketing and Advertising industry)

January 2006 — Present (3 years 11 months)

Marketing and communication consulting exclusively for colleges and universities, with an emphasis on online marketing communications. Services include (1) Customer Carewords research with Gerry McGovern, (2) "Writing Right for the Web" workshops, (3) website marketing capability reviews, and (4) competitive web reviews.
Partner

Customer Carewords

(Management Consulting industry)

2006 — Present (3 years )

Founded by Gerry McGovern, the Customer Carewords partner network completes research to improve audience engagement and employee efficiency at business and not-for-profit websites. With headquarters in Dublin, Ireland, partners are located in Canada, Denmark, the Netherlands, Sweden, Switzerland as well as the United States. Visit the website at www.customercarewords.com

Bob Johnson, Ph.D.’s Education

Alfred University

B.A. , History and Political Science
University of Massachusetts, Amherst

Ph.D. , Political Science

Additional Information

Bob Johnson, Ph.D.’s Websites:

Bob Johnson, Ph.D.’s Interests:

Photography; collecting signed, first edition mysteries; pedaling a bike spring, summer, and fall.

Bob Johnson, Ph.D.’s Groups:

I Blog! - People with this icon have a blog - and they link to it from their profile
Higher Education Public Relations and Marketing Group
Higher Education Management Group
Web 2.0 for Higher Education
TargetX
Academic Impressions