
freelance senior visual & interaction designer - reefscape.net
The Hague Area, Netherlands

freelance senior visual & interaction designer - reefscape.net
The Hague Area, Netherlands
As a freelance senior visual & interaction designer I work with clients to develop ideas and concepts into fullgrown interactive experiences. In my work I take an integral approach, balancing the different ingredients and stakeholders. Asking the difficult questions and challenging existing ideas when needed. My focus is always on creating great user experiences keeping in mind that usability and brand experience are essentially one.
What sets me apart is that I combine 7+ years of (interaction) design experience with a technical background (aerospace engineering). This allows me to work directly with both the marketing/client and development end of a project, forming the bridge between both ends.
Above all I'm professional and curious: I enjoy working in multidisciplinary teams, combining knowledge from different fields, learning new things and exploring new ideas.
Feel free to contact me for more information, my portfolio or concerning projects.
Concept development, Marketing & Branding, User experience, Information design, Interaction & User Interface design, Visual design, Usability, Actionscript, Technology trends, Social media, Curiosity & Attention to detail
(Internet industry)
January 2004 — Present (5 years 11 months)
Developing concepts & creating enjoyable, usable web experiences
Responsibilities include:
• Concept development: create the how, what, why, where, who and context of the project
• Interaction design: information architecture, persona's, flows, wireframes
• Visual design: mockups, interface & final design
• Flash: design, actionscript, server interaction
Projects for KPN, Studio Dumbar, Vodafone, OER, Scholz & Volkmer, new shoes today, KLM, Favela Fabric, UPC, Miele, ShopAround, Heineken, Loyalis, Nokia, Rijkswaterstaat and others
Notable projects:
• Weg-dromen.nl / Rijkswaterstaat
Concept development, interaction and visual design and Flash Actionscript for a site presenting the results of an innovation project
• Favela Fabric / KLM
Concept development, interaction and visual design of their co-creation platform and initial release of the platform for KLM
• KPN InternetPlusBellen
Information Architecture & Interaction Design of the online client interface
(Publishing industry)
April 2005 — April 2008 (3 years 1 month)
60 Minute Magazine is a series of magazines and events that started as a Nieuwe Garde project. During the events an entire magazine is created within the span of one day by young designers, writers, photographers, etc under the guidance of experienced professional magazine creators. The result is a creative, hectic, chaotic but very inspiring day and magazine.
After the event the resulting magazine is published and distributed in the Netherlands.
More info can be found at 60mm.nl
(Non-Profit; 11-50 employees; Design industry)
May 2004 — June 2005 (1 year 2 months)
Together with several other creatives we founded the Rotterdam division of the Dutch young creatives network: Nieuwe Garde. Starting with a launch party attended by 800 people, the network is still going strong with regular events.
(Marketing and Advertising industry)
April 2002 — December 2003 (1 year 9 months)
PLAYcollective was an interactive marketing agency developing concepts that deeply involved the internet and the clients customers. In some ways ahead of its time and we learned a lot about Social Media.
Responsible for the visual & interaction design and Flash/Actionscript for the campaigns and websites such as SchoolTV Weekjournaal and No Excess clothing.
(Research industry)
October 2000 — September 2001 (1 year )
Researcher working on various aerospace projects such as Solar Powered Airship concepts, Wind Energy and Fluid flow research.
Interesting and challenging work but it also convinced me there is more to creating things than pure logic.
(Aviation & Aerospace industry)
February 2000 — August 2000 (7 months)
As part of the Japan Prizewinners Programme I continued my thesis work in Japan. Here I worked on the energy systems of a solar powered high altitude long endurance airship. This work resulted in a paper presented at the 2001 AIAA Lighter than Air conference in Akron, Ohio.
Rewarding work in an inspiring country.
Post graduate course , Japanese Business & Language studies , 1999 — 2000
Japan Prizewinners Programme (JPP) was a one year post graduate course for selected Dutch university graduates. Subjects include Japanese language, culture & business. Part of this course was spent working for a Japanese company in Japan.
Hard work but very rewarding and great fun.
msc , Aerospace engineering , 1992 — 1999
Field: Conceptual aircraft design
Thesis work: Conceptual design of a Solar Powered High Altitude Long Endurance UAV. Awarded with the NVvl prize for the best Aerospace thesis work.
Gave me a solid background in science, engineering and technology that I still use as a designer and developer.
Concept development, Usability, Information design, Interaction design, (Natural) Interfaces, Branding, 'Getting Real', Markets as conversations, Social media, Crowdsourcing, User behaviour, Technology, Trends, Generative design, Interactive visualisation, Design, Photography, Japan, Travel
Nieuwe Garde, 60 Minute Magazine, internetcreatieven.nl, starfish collective
NVvL Prize for the best Dutch Aerospace thesis work, 2000