Bob Cleary

Current

Marketing Director at Compassion International

Past

Brand Strategist at Vectrix Corporation
President at Great Harvest Bread Co. (Sole Proprietorship)
Director, Marketing Services at Binney & Smith

Director of Marketing at Kellogg's
Marketing Manager at The Coca-Cola Company
Account Director at McCann Erickson

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Education

Michigan State University

Recommended

2 people have recommended Bob

Connections

79 connections

Industry

Marketing and Advertising

Bob Cleary’s Summary

Senior brand marketing and communications executive with domestic and international brand and business development results. Creative thinking marketer with a passion for transforming breakthrough consumer insights and product benefits into powerful brand propositions. Own proven leadership capability and results within the world's 2nd largest advertising agency, world's largest cereal producer, world's largest soft drink company, best-known children's art and supply company and start-ups.

Bob Cleary’s Specialties:

Brand Development, Advertising, Promotion, Customer Marketing, Trade Promotion, Trade Shows & Events, Merchandising, Graphic & Web Design, Program Development, Talent & Infrastructure Processes, Customer & Sales Presentations, Innovation, Guerrilla & Event Marketing, Public Relations, Project Management, CRM, e-commerce, Partnership Marketing, Agency Management tools.

Bob Cleary’s Experience

Marketing Director

Compassion International

(Non-Profit; Non-Profit Organization Management industry)

February 2009 — Present (10 months)
Brand Strategist

Vectrix Corporation

(Consumer Goods industry)

November 2007 — June 2008 (8 months)

Developing brand strategy to launch eco-friendly transportation start-up as well as infrastructural developmental Sales, Marketing and Service tools and progams for dealer network.
President
Great Harvest Bread Co. (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Food & Beverages industry)

October 2005 — September 2007 (2 years )

Owner of specialty bakery & deli specializing in scratch-made whole grain breads and breakfast items, specialty coffees and espresso beverages, premium sandwiches, and gift line.
Director, Marketing Services

Binney & Smith

(Privately Held; 201-500 employees; Consumer Goods industry)

July 2002 — April 2005 (2 years 10 months)

Leadership of +40 professionals in Packaging & Web design, Advertising & Promotion, Market Research, Public Relations, E-Commerce, Content, Consumer Affairs, & Merchandising. Directed develoopment of Brand Strategy including Brand Architecture & measurement variables.
Director of Marketing

Kellogg's

(Public Company; 10,001 or more employees; K; Consumer Goods industry)

July 2000 — March 2002 (1 year 9 months)

Led business performance of $466M cereal brand portfolio with full P&L responsibility. Determined viability of business opportunities in $800M granola/energy bar and $500M fruit snack categories.
Marketing Manager

The Coca-Cola Company

(Public Company; 10,001 or more employees; KO; Consumer Goods industry)

1991 — 2000 (9 years )
Account Director

McCann Erickson

(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)

1982 — 1990 (8 years )