Bob Cargill

Bob Cargill

Copywriter, Creative Director and Social Media Marketer at Cargill Creative

Greater Boston Area

Current
  • Copywriter, Creative Director and Social Media Marketer at Cargill Creative
  • Creative Director at Nowspeed
Past

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13 more...

Education
  • City University of New York-Brooklyn College
  • University of Massachusetts, Amherst
  • Bates College
Recommended
Bob has 42 recommendations 42 people have recommended Bob
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Bob Cargill’s Summary

Bob Cargill -- who was named the New England Direct Marketing Association's "Direct Marketer of the Year" for 2009 -- is a copywriter, creative director and social media marketer who helps brands (commercial and non-profit) to strategize, develop and implement successful new marketing programs. He is available for hire NOW.

Bob is known for his expertise as a direct marketing practitioner as well as his evangelism on behalf of blogs and other social media communications tools. Having labored in the marketing trenches since 1983, his work has been recognized with more than 40 awards, including Gold from the New England Direct Marketing Association for his blog, A New Marketing Commentator, and Silver for Best Copywriting. Bob has presented many times at industry events and has been published or quoted on the subjects of copywriting, direct marketing and blogging in numerous media outlets, including The New York Times, DIRECT Magazine and DM News. Bob is a Past President of the New England Direct Marketing Association and a graduate of the MetroWest Leadership Academy.

Bob Cargill’s Specialties:

Direct Marketing
Copywriting
Creative Direction
Social Media and Web 2.0
Blogging
Twitter
Facebook
Fundraising
Brand Communications
Public Speaking, Teaching and Training
Managing, Mentoring and Leading
Thought Leadership -- Marketing Essays, News and Commentary

Bob Cargill’s Experience

  • Copywriter, Creative Director and Social Media Marketer

    Cargill Creative

    (Marketing and Advertising industry)

    November 2009 — Present (1 month)

  • Creative Director

    Nowspeed

    (Privately Held; Marketing and Advertising industry)

    September 2008 — Present (1 year 3 months)

  • Senior Copywriter

    VistaPrint

    (Public Company; 501-1000 employees; VPRT; Internet industry)

    June 2006 — September 2008 (2 years 4 months)

  • Copywriter, Creative Director and Blogger

    Cargill Creative (Self-employed)

    (Self-Employed; Myself Only; Marketing and Advertising industry)

    February 2006 — June 2006 (5 months)

  • Creative Director, VP

    Newport Creative Communications

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    May 2005 — February 2006 (10 months)

  • Senior Creative Director

    Yellowfin Direct Marketing

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    February 2004 — May 2005 (1 year 4 months)

  • Senior Creative Director

    L.W. Robbins Associates

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    July 2001 — February 2004 (2 years 8 months)

  • Director of Creative Services

    Digital Goods

    (Public Company; 51-200 employees; Marketing and Advertising industry)

    November 2000 — May 2001 (7 months)

  • Associate Creative Director

    Chili Pepper, Subsidiary of Digital Goods

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    June 2000 — November 2000 (6 months)

  • Director of Creative Solutions

    Whole Brain Communications

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    November 1999 — June 2000 (8 months)

  • Creative Director, VP

    Sullivan Creative

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    March 1999 — November 1999 (9 months)

  • Associate Creative Director

    CPS Direct

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    November 1997 — March 1999 (1 year 5 months)

  • Creative Director

    Cargill Creative

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    June 1990 — November 1997 (7 years 6 months)

  • Copy Director

    Jordan-Savage Direct

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    January 1988 — June 1990 (2 years 6 months)

  • Senior Copywriter

    L.W. Robbins Associates

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    June 1986 — January 1988 (1 year 8 months)

  • Senior Copywriter

    Meredith Corporation

    (Public Company; 1001-5000 employees; Marketing and Advertising industry)

    1985 — 1986 (1 year )

  • Advertising Manager

    Warner Bros. Publications

    (Public Company; 1001-5000 employees; Marketing and Advertising industry)

    1984 — 1985 (1 year )

  • Copywriter

    RCA Direct Marketing

    (Public Company; 1001-5000 employees; Marketing and Advertising industry)

    1983 — 1984 (1 year )

Bob Cargill’s Education

  • City University of New York-Brooklyn College

    M.S. , Television , 1981 — 1983

  • University of Massachusetts, Amherst

    B.A., Cum Laude , English and Communications Studies , 1978 — 1981

  • Bates College

    English September 1976 — December 1977

Additional Information

Bob Cargill’s Websites:

Bob Cargill’s Interests:

Bob has run 12 marathons (six for charity) and several hundred road races, including the Mount Washington Road Race, a seven-mile run up the tallest peak in New England, three times.

Bob Cargill’s Groups:

•Leadership MetroWest Alumni Association (Graduate, ’92)
•New England Direct Marketing Association (Past President, ’99 – ’00)
•Greater Framingham Running Club

  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    Inbound Marketers - For Marketing Professionals
  •    Facebook.com
  •    Online marketing
  •    Personal Branding Network
  •    Internet Marketing
  •    AMA Boston Marketers
  •    University of Massachusetts (UMass) Amherst Alumni
  •    eMarketing Association Network
  •    The Ad Club of Boston
  •    Bates College Alumni and Friends
  •    Marketing 2.0 Technology (Over 3400+ Members)
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    @ The Boston Group 4th Monday
  •    Advertising Professionals
  •    Digital Marketing
  •    New Media, Social Media, and Social Networking Participants
  •    Online Marketing Network
  •    Social Media Today
  •    Social Media Marketing
  •    NEDMA - New England Direct Marketing Association
  •    Tweeple
  •    Public Relations and Communications Professionals
  •    Direct Mail Group
  •    Boston Marathon finisher
  •    MarketingProfs
  •    Brooklyn College Alumni
  •    Leadership MetroWest Alumni
  •    BtoB Marketing
  •    Nowspeed Network
  •    Vistaprint
  •    Social Media Marketers
  •    SafeData Network
  •    Getting Attention
  •    Marketers United - Marketing Suppliers Group
  •    B2B Social Media
  •    Social Media Pros
  •    Social Media Marketing Mavens
  •    Mission Marketers
  •    Shoestring Marketing Group
  •    Twittering
  •    The Social Media Book Club
  •    SEPATON
  •    Harvard Business School (HBS) Executive Education
  •    Boston Marketing Group
  •    Technology Marketers of New England
  •    Interim Marketers Network
  •    DMW Worldwide LLC / Fundraising
  •    World Energy Talk

Bob Cargill’s Honors:

With over 20 years of experience as a marketing professional, Bob has written and/or managed the creative development of projects that have been honored with over 40 awards for creativity and results, including Best of Show and a Silver award for Best Copywriting from the New England Direct Marketing Association, plus the Axel Andersson Award for direct mail excellence from the publication, Inside Direct Mail.

Bob’s blog, A New Marketing Commentator (which he wrote from February 17, 2004 to May 10, 2006), was the first blog ever to be honored with an award — a Gold — from the New England Direct Marketing Association (NEDMA) at its 25th Annual Awards for Creative Excellence on April 6, 2006.

Bob is a Past President of the New England Direct Marketing Association (’99–’00), a Past President of two Toastmasters clubs and a graduate of the MetroWest Leadership Academy. He was recently named the New England Direct Marketing Association's "Direct Marketer of the Year" for 2009.

Bob Cargill’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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