
Ideation Department at Speedwyze.com
Charlotte, North Carolina Area

Ideation Department at Speedwyze.com
Charlotte, North Carolina Area
Jason Falls says it best:
“Rob could be called a risk-taker, but I would prefer the word "innovator" when it comes to marketing. Always pushing the edge of what technology and the marketplace has to offer, Rob develops platforms and messages that infuse enthusiasm and excitement in Robby Gordon fans and does so in a marketing environment that A) Is hard to stand out in and B) Presents mountains of obstacles normal business entities don't have to deal with. That said, RGM's marketing efforts always stand out. In the marketing-rich world of NASCAR, that's saying something.” August 6, 2008
Jason Falls, Director, Social Media, Doe Anderson {jim beam}
Marketing technologist, strategic thinking, building social capital, inbound marketing, video editing, photography, web development, css, html, SEO, graphic design, compelling presentations, Photoshop, Illustrator and most importantly large agency capabilities on a small business budget.
(Marketing and Advertising industry)
September 2008 — Present (1 year 4 months)
Speedwyze advises brands, organizations, and individuals on how to use social media and to connect and build deep inbound marketing channels.
(Sports industry)
August 2001 — September 2008 (7 years 2 months)
Catalyst in acquisition of over $40 million in sponsorship revenue.
Chartered strategic social media marketing plan including live updates form the Dakar Rally and Baja 1000. Designed and build all web properties including Robbysuprising.com {first of kind social media site} and e-commerce applications.Maintained online digital archive containing over 17,000 images. Provided IT support for front office and race team including network administrator and pit box electronics. Designed graphics including hero cards, posters and logos.Team video and photographer. Conceptualized car designs for clients including Jim Beam, Harrah’s, Menards, Hummer, Meijer, Motorola and Fruit of the Loom. Developed marketing materials for sponsorship solicitation.
(Public Company; Restaurants industry)
1999 — 2001 (2 years )
Increase revenue from $2 million to over $4 million over the span of three years. Implemented reservation system that was adopted corporate wide. Managed staff, inventory, budgets.
1990 — 1994
Marketing and advertising focus.
New technology, photography, marketing, motorsports, mountain biking, trail running, SIM racing, cooking, chess, social media, skateboards, snowboards, video production, graphic design