Bob Brunson

Past

Manager-Marketing & Public Relations at Clear Channel Radio/LAN International
Founder/Owner/Principal at Brunson Public Relations
Director- Business Development and Communications at MOB Media, Inc.

Advertising Executive/Product Manager at Orange County Business Journal

see less...

1 more...

Recommended

10 people have recommended Bob

Connections

334 connections

Industry

Marketing and Advertising

Websites

Bob Brunson’s Summary

Extensive experience and proven results in all facets of Marketing (online and traditional), social networks, Public Relations, advertising, media and entertainment. Both B to B and B to C, agency and client side.

My professional experience extends over 15 years, progressing from smaller-scale companies to my most recent role as Marketing and Public Relations Manager for a division of Clear Channel Radio, where I had complete responsibility for all facets of the company's branding, marketing and public relations efforts. To illustrate my skills and abilities, here are just a few accomplishments from my most recent position:

- Pioneered Company's First Integrated Marketing/PR Campaign - Including the development of brand image and translation of that concept into creative messaging for a variety of media channels - print, online, direct-mail, email and other outlets..placing all buys and managing schedules/deadlines.

- Dramatically Increased Brand Awareness; Demonstrated by exceptional increases in website traffic stats, which in most cases increased by over 300% in less than 12 months.

- Initiated (first-time) Press/Media coverage - Built/managed numerous new relationships and strong rapport with key editorial contacts in leading industry publications, resulting in consistent coverage/press release pickups for the company's products and services.

In previous positions I have developed and managed campaigns for well-known brands such as Isuzu Corporation, United Way, PADI Americas, Noritsu, Time Warner and many others. With extensive experience on both the client-side and agency-side of Marketing and Public Relations, I bring a unique perspective and singular focus on VALUE and RESULTS.

On a personal level, I am a self-starter who strives for a high level of leadership, enthusiasm and professionalism in everything I do.

Bob Brunson’s Specialties:

 Integrated campaign planning/management
 All media – Online, Print, Radio, TV, Outdoor
 Brand development & strategic messaging
 Creative development – all channels
 Website development/management
 Turnkey PR, copywriting, media pitch/relations,
 Trade show management
 ROI, Value Proposition & Profit Optimization
 Competitive Analysis, Positioning & Pricing
 Strategic/cooperative partnerships
 Entertainment/Event planning & management

Bob Brunson’s Experience

Manager-Marketing & Public Relations

Clear Channel Radio/LAN International

(Broadcast Media industry)

October 2007 — July 2009 (1 year 10 months)

Complete responsibility for all facets of company's branding, marketing and public relations efforts. Worked with executive staff to identify company growth opportunities and strategic direction.

Developed/implemented the company’s first fully-integrated marketing & PR plan, resulting in a dramatic increase in brand equity, awareness and new sales opportunities.

- Annual Marketing/Advertising - Plan & Budget
(new and traditional media)
- Annual Public Relations Plan
(newsletter, press release writing/distribution, media relations,
story pitch, article copywriting, client/prospect communications,
promotions)
- Media planning & buying - all vendor relations
- Creative Development/Direction of Design Staff - all advertising and
corporate collateral(ads, brochures, data-sheets, email templates,
stationary, sales literature)
- Website - design & content/copy (including SEO)
- Sales & CRM strategies, best practices, lead-generation
- New Product Launches
- Trade Show Marketing - collateral, promotions, signage,
lead-generation
- Trade Show Attendance/Travel
Founder/Owner/Principal

Brunson Public Relations

(Public Company; NWS; Internet industry)

January 2004 — July 2009 (5 years 7 months)

Freelance Communications/Public Relations/Promotions/Copywriting Consulting

Online Networking Site Management
Websites/Blogs
Advertising
Public Relations
Press Releases/Press Kits/Media Kits
Brochures
Bio's
Newsletters
Event Planning
Entertainment Management

Since 2004 - Because Being Seen and Heard Matters!
Director- Business Development and Communications

MOB Media, Inc.

(Privately Held; Marketing and Advertising industry)

July 2002 — July 2007 (5 years 1 month)

 Turnkey management of marketing campaigns from conception
to completion in all channels—radio, TV/cable, online, print,
outdoor, direct-mail.
 Simultaneously managed numerous successful projects for well-
known brands such as Time Warner, Isuzu Corp., LabCorp,
PADI America, Noritsu, and others.
 Liased with client and directed agency staff and account teams
to formulate marketing objectives, budgets and most effective
means of achieving client’s goals.
 Worked with MOB Media’s owners to develop strategic plans for
brand positioning and long-term growth.
 Initiated successful public relations campaign for MOB Media,
which resulted in dramatically increased awareness and revenue,
including press-release writing/distribution, media relations,
publicity, open house mixers, speaking opportunities, more.
 Performed extensive copywriting – press releases, website/blog,
SEO/SEM, ad copy, collateral sales material, bios, scripts,
radio/TV spots, more.
 Identified and developed mutually-beneficial relationships and
alliances with strategic partners.
 Oversaw entertainment planning/booking, celebrity
outreach/endorsement, and event planning.
 Managed/grew business with existing accounts while
aggressively prospecting for new business.
 Generated leads by utilizing 3-tier system of cold calls, emails
and direct-mail.
 Created intricate proposals and presentations to upper-level
executives and/or business owners.
 Helped MOB Media successfully break into new vertical markets.
Advertising Executive/Product Manager

Orange County Business Journal

(Privately Held; 11-50 employees; Newspapers industry)

June 1997 — July 2002 (5 years 2 months)

Display Advertising Account Executive

Additional Information

Bob Brunson’s Websites:

Bob Brunson’s Interests:

Marketing, Public Relations, Promotions, Philanthropy, The Music Business, Entertainment, Writing, Cooking...and first & foremost, my wonderful Family!

Bob Brunson’s Groups:

- Member - American Marketing Association

- Board of Directors - Vocational Visions (Non-profit serving
special-needs adults)
- Administrator-Vocational Visions FaceBook Page