Marketing & Public Relations Manager-LAN International/Clear Channel Radio
Greater Los Angeles Area
Marketing & Public Relations Manager-LAN International/Clear Channel Radio
Greater Los Angeles Area
25+ year background in professional, results-driven Marketing/PR, Advertising/Media and Entertainment. I've been directly involved with all facets of communications, and turn-key experience in all mediums...Radio, TV/Cable, Print, Media, Event Management, Promotions, Online, Direct-mail, Direct Response, Outdoor and Graphic Design.
MARKETING/PR
- Media planning/buying
- Radio, TV, Online & Print Advertising
- Branding, DR, Corporate Identity
- Campaign development & management
- Online-Paid search/CPC/CPL, traffic analysis, web/blog development
- Creative concept & ad development/collateral
- Copywriting - website copy, ads, advertorials, sales-materials, scripts, jingles
- Promotions & Publicity
- Event Planning/Management
- Entertainment booking, Celebrity Outreach/Endorsement
- Campaign development/management
- Copywriting-press release, communications, bio's
My previous role was Director of Communications and Development at a full-service Ad Agency here in Orange County, where I managed campaigns for well-known brands such as Isuzu Corporation, LabCorp, PADI Americas, Noritsu, Time Warner and many others. I also developed and spearheaded the agency's first internal PR Program.
Prior to this I was with the Orange County Business Journal (1997-2002), working with both local and Fortune-500 companies to develop high-profile campaigns and event sponsorships. I also had the honor of developing and launching Orange County's first web-site directory, 'Dot.com."
I sit on the Board of Directors of a local non-profit Charity, and serve as Chairman of Public Relations & Event Planning for their annual fundraising gala, which pulls about 400 attendees and just under $100,000 in revenue.
On a personal level, in addition to leadership, enthusiasm and an unsurpassed work ethic, I strive for a level of stability and long-term commitment rarely seen in the workplace these days.
A real passion for entertainment, music and pop-culture.
Partial list of companies I've worked with...
Clear Channel Radio
A&E Television
Greif Productions
Time Warner Corporation
Labratory Corp. of America
Isuzu Corp. of America
Noritsu
PADI Worldwide
Orange County Business Journal
Orange County Register
OC Metro Magazine
COX Communications
United Way
American Cancer Society
Toyota Corporation
About Face USA
Sprint
SBC/Pac Bell
AT&T
Many More...
(Broadcast Media industry)
October 2007 — Present (1 year 10 months)
Complete responsibility for all facets of company's branding, marketing and public relations efforts, including (but not limited to)...
- Annual Marketing/Advertising Plan & Budget
(new and traditional media)
- Media planning & buying - all vendor relations
- Creative Development of all advertising and corporate collateral
(ads, brochures, data-sheets, email templates, stationary,
sales literature)
- Website - design & content/copy (including SEO)
- Annual Public Relations Plan
(newsletter, press release writing/distribution, media relations,
story pitch, article copywriting, client/prospect communications,
promotions)
- Sales & CRM strategies, best practices, lead-generation
- New Product Launches
- Trade Show Marketing - collateral, promotions, signage,
lead-generation
(Public Company; NWS; Internet industry)
January 2004 — Present (5 years 7 months)
Freelance Communications/Public Relations/Promotions/Copywriting
Websites/Blogs
Advertising
Public Relations
Press Releases/Press Kits/Media Kits
Brochures
Bio's
Newsletters
Event Planning
Entertainment Management
Since 2004 - all designed to get you noticed!
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2002 — July 2007 (5 years 1 month)
(Privately Held; 11-50 employees; Newspapers industry)
June 1997 — July 2002 (5 years 2 months)
Display Advertising Account Executive
Business Management/Marketing 1988 — 1990
Marketing, Public Relations, Promotions, Music, The Music Business, Entertainment, Writing, Cooking...and first & foremost, my wonderful Family!
- Member - American Marketing Association
- Board of Directors - Vocational Visions (Non-profit serving Special Needs Adults)
- Founder/Principal - The Write Group -
Communications/Copywriting/PR/promotional consulting (freelance)
- Board of Directors - Vocational Visions (non-profit serving special-needs adults)
PUBLISHED AUTHOR
- "Marketing Smart - Do What You Can't" - Marketing Article
ENTERTAINMENT
- Reality TV - A&E Gene Simmons Family Jewels - Episode - The Ultimate KISS Fan (formerly :-))
- TV - Developed scripted, and pitched 3 new show concepts
- Scipted and/or appeared in 4 Radio Commercials & 6 TV Commercials
- "Friends With Painted Faces" - The first ever, fan-based tribute song...influenced by the KISS Army, written/recorded by yours truly.
- Print - Author - "Daddy's Little Girl" - forthcoming Fiction novel