Roberta (Bobbie) Carlton rcarlton2003@yahoo.com

Current

• Partner at Mass Innovation Nights
• Founder at Carlton PR & Marketing

Past

• Director, marketing at B*tween Productions
• VP at Davies Murphy (Formerly SparkSource)
• Public relations at PTC

• Director, PR at Cognos
• Account Supervisor at Sterling Hager
• Associate at Raymond Kowal & Wicks

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Education

• Ithaca College

Recommended

8 people have recommended Roberta (Bobbie)

Connections

320 connections

Industry

Marketing and Advertising

Websites

• My Blog

Roberta (Bobbie) Carlton rcarlton2003@yahoo.com’s Summary

2006 - Nov. 2008 -- Marketing, B*tween Productions (the home of the Beacon Street Girls brand, book series, and website -- a social network for tweens) in Lexington, MA. Responsible for all marketing, strategic alliances and partnerships, SEO, SEM, Website analytics (Google Analytics),link-building, email marketing, advertising, and public relations for socially responsible preteen brand. In addition, also have primary responsibility for privacy policy, COPPA-compliance, online safety and monitoring.

2006 - Current -- Marketing Consultant, Tyler Place Family Resort, Highgate Springs, VT. Web-based marketing and email marketing for family-owned summer resort.

2003 - 2006 -- VP, The Davies Murphy Group (formerly SparkSource, Inc.) Burlington, MA -- Integrated high tech PR and Marketing firm. Accounts included Applix, BPM Partners, Enterasys, Kubotek USA, Onyx Software, Primavera Systems, etc.

2000 - 2003 -- Director, Global Public Relations -- Parametric Technology Corporation, Needham, MA -- headed global PR for CAD/CAM/PLM market leader

1993 - 2000 -- Director, Global Public Relations -- Cognos, Burlington, MA and Ottawa, Ont. -- built global PR team rfom the ground up during company's transition from an application development tools company to the market leader in business intelligence.

1989 - 1993 -- Account Supervisor, Sterling Hager, Inc., Lincoln, MA. Headed several teams at high tech PR agency. Accounts included, Lexmark International, FTP Software, Inc., Digital Equipment Corporation, etc.

1986 - 1989 -- Account Executive, Raymond Kowal & Wicks. Cambridge, MA. Member of account team, accounts included, Rational Systems, Mosaic, The Mathworks, Aries Technology, Adra Systems, etc.

1985 - 1986 -- Copywriter, Deerskin Trading Post

1985 -- Account coordinator, Kearns & West, Lexington, MA.

Additional experience in radio news, market research and mail order marketing.

Roberta (Bobbie) Carlton rcarlton2003@yahoo.com’s Specialties:

Strategic alliances, broad-based marketing programs, Web marketing, social media, SEO/SEM, Public Relations, COPPA compliance, email marketing

Roberta (Bobbie) Carlton rcarlton2003@yahoo.com’s Experience

• Partner

  Mass Innovation Nights

  (Marketing and Advertising industry)

  March 2009 — Present (5 months)

  Mass Innovation Nights is a free monthly product launch party and networking event that is held on the second Wednesday of every month at the Charles River Museum of Industry & Innovation in Waltham, MA. Ten companies launch new products every month and attends Tweet, blog, Stumble, Flickr, etc. The goal is to help innovative Massachusetts-based companies get more visibility for their new products by using social media.

• Founder

  Carlton PR & Marketing

  (Marketing and Advertising industry)

  November 2008 — Present (9 months)

  Working with a number of clients to help them with their PR, Marketing and Social Media strategies.

• Director, marketing

  B*tween Productions

  (Privately Held; Publishing industry)

  May 2006 — November 2008 (2 years 7 months)

  Heading marketing for independent publishing firm focused on the "Tween" girl market. The company sells books and gifts for girls ages 9-12. All the books are guaranteed to be appropriate for this age group and focus on positive self image.

• VP

  Davies Murphy (Formerly SparkSource)

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  May 2003 — May 2006 (3 years 1 month)

  work with Applix, Authoria, BPM Partners, Kubotek, Onyx, Primavera.

• Public relations

  PTC

  (Public Company; Public Relations and Communications industry)

  2000 — 2003 (3 years)

• Director, PR

  Cognos

  (Public Company; Marketing and Advertising industry)

  1993 — 2000 (7 years)

• Account Supervisor

  Sterling Hager

  (Marketing and Advertising industry)

  1989 — 1993 (4 years)

• Associate

  Raymond Kowal & Wicks

  (Marketing and Advertising industry)

  1987 — 1989 (2 years)

Additional Information

Roberta (Bobbie) Carlton rcarlton2003@yahoo.com’s Websites:

• My Blog

Roberta (Bobbie) Carlton rcarlton2003@yahoo.com’s Contact Settings

Interested In:

• career opportunities
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• job inquiries
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