
Applications Engineer, Staff Principal
Austin, Texas Area

Applications Engineer, Staff Principal
Austin, Texas Area
An effective leader of both structured and cross-functional teams, with extensive experience in the semiconductor industry and a proven track record of accomplishment. Key factors to success are strategic planning ability backed by deep technical knowledge, strong interpersonal and communication skills, marketing and sales experience and continuous improvement through formal and self-training.
Marketing: Strategic Planning, Competitive Research, Product Definition / Introduction, Lead Generation Campaigns, Channel Management, Training, Public Speaking
IS: Enterprise Content Management, XML, DITA, Project Management, Collaborative Systems, CRM, Design for Usability, Macromedia and Adobe Tools, Workflow Mapping, Knowledge Management
Design: Embedded Microcontroller Systems Architecture, Computer System Design, Competitive Product Analysis, Configuration Management Systems
(Privately Held; 10,001 or more employees; Semiconductors industry)
March 2003 — Present (6 years 9 months)
Program leader for cross-company effort to define and deploy a Structured Authoring methodology and Enterprise Content Management infrastructure to streamline future efforts. Deep experience as project manager responsible for development of end-user documentation sets; and core member of the global team creating marketing strategies for a new microcontroller product lines.
(Public Company; 10,001 or more employees; MOT; Semiconductors industry)
1998 — 2002 (4 years )
Responsible for the e-Business strategies of a $1B+ business Group, managing a team of internet developers and creative designers, and a leader of the cross-organization team that defined overall architecture and business processes for e-Business operations across the $8B Sector.
(Public Company; 10,001 or more employees; MOT; Semiconductors industry)
1994 — 1997 (3 years )
Created marketing strategies to enable sales of Motorola semiconductor content into emerging markets. Focused on both desktop and embedded computing applications, particularly on non-traditional Internet access devices (PDAs, thin clients, internet appliances, smart phones).
(Public Company; 10,001 or more employees; MOT; Semiconductors industry)
1987 — 1993 (6 years )
Provided technical support of the Motorola semiconductor customer base in Austin, Houston and San Antonio, working closely with the dedicated sales team and conducting monthly design-in reviews and training on Motorola technology for the distribution sales organizations.
(Public Company; 10,001 or more employees; MOT; Semiconductors industry)
1982 — 1986 (4 years )
Primary interface between key customers and M68000 Family chip designers, influencing designers on implementations and assuring successful customer designs. Provided direct expert technical support and training for North America customer base, and spokesperson for nation-wide seminar series.
(Public Company; 10,001 or more employees; MOT; Semiconductors industry)
1981 — 1982 (1 year )
BSEE , Digital Electronics , 1979 — 1981
Graduated Cum Laude
Bachelors, Physics , Microcomputer architecture , 1976 — 1979
Graduated Magna Cum Laude
Physics and mathematics focus 1973 — 1976
Graduated Salutatorian
* Customer information development best practices * Applying Six Sigma practices to business processes * Topic-based customer information development best practices * XML Document Engineering processes
OASIS Open, Central Texas DITA Users Group (CTDUG), SPIRIT Consortium, Darwin Information Typing Architecture
* Freescale Innovator of the Month award (January, 2006)
* Freescale Innovator of the Year finalist (2006)
* Motorola Silver and Gold Quill Distinguished Author