Product Marketing Manager
Greater Los Angeles Area
Product Marketing Manager
Greater Los Angeles Area
3 more...
20 year software industry veteran responsible for driving product strategy and exceeding sales targets for well-known B2C Internet and consumer software products and services.
Achieved dramatic results for product lines by developing market-driven strategies, successfully launching products through multi-tier distribution channels, and driving ongoing sales and marketing programs throughout the product lifecycle.
cross-functional product teams, market-driven product requirements definition (MRD), managed go-to-market launch marketing activities, product positioning, market research, competitive analysis, public speaking, contract negotiation, affiliate marketing, search engine marketing (SEM), search engine optimization (SEO), website development, web design, blogging, lead generation, email marketing, direct marketing, print advertising, agency relationships, partner management